yMarketingMatters

NOVEMBER 9, 2017

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. There are two different types of Hustle: one that uses people and will eventually get you burned. Convenience and brand matter. I wondered why Ramon had invited Joseph to talk, what context could he add to this conference?

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Conference Price Compete SMS 124

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

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Brand Monitoring Brands B2B Review 155

Buffer Social

MARCH 9, 2017

Social media conferences are the secret to all that. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more. Content Marketing Conference (April 11-13, Boston). CMX Summit (TBA).

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Conference Social Media Price Forums 103

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. Some Black people are queer.

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Collaboration Brands Press Release Communities 95

Socialmedia.biz

MARCH 25, 2021

In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. In each section, I’ll provide examples of popular brands using each method to get the gears turning on how you might be able to integrate hashtag marketing into your own business. Types of Hashtags to Use.

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Hashtag Brands How To Conference 78

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Which explains why videos on Instagram generate more engagement than any other content type and Tweets with video see 10 x more engagement.

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Video Social Media Brands Instagram 100

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. So, the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are 7 brands that are achieving killer results on Facebook in 2019 to get you inspired. #1

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Brands Facebook Journal Issues 108

Almost Savvy

NOVEMBER 23, 2009

While I truly love the energy and content at tech conferences, I’m struck (and, at moments, slightly entertained) by the differences in style and etiquette between the entrepreneurial tech events and those with a? During breaks, everyone leaves their brand-new Macs behind because, “Who’s going to take it?

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Conference Microsoft Tweetdeck Lijit 249

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

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YouTube Brands Fashion UGC 123

Social Media Strategies Summit

MARCH 1, 2024

Consumers say they find this type of video content to be 2.5X Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. So brands are forced to push the boundaries with ever more outlandish lenses, filters, and other effects.

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Video Trends Marketing Mobile 229

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. Social Fresh Conference.

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Conference Eventful Small Business Hubspot 133

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

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Instagram Video Brands Compete 142

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

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Travel Conference Tourism Forums 40

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 6 USC Activates Brand Advocacy.

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Class LinkedIn Brands Microsoft 100

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

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Travel Conference Tourism Hotels 47

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. According to TINT , three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves.

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Education Examples UGC Content 172

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. She examined their marketing plans, budgets, brand pillars, and messaging guidelines. Apple is a fantastic case study into the importance and effectiveness of branding. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

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Strategy FAQ Guidelines Policies 130

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

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Brands Meme Hashtag Campaign 114

Keyhole.co

NOVEMBER 19, 2023

Analyze their social profiles or campaigns on different platforms, paying attention to: Top Posts Types of Content Shared Average Engagement Rate Posting Time and Frequency Follower Growth Post Reach and Impressions Adopt content and posting strategies that consistently generate engagement and correlate with follower growth. billion users.

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Template Templates Examples Social Media 52

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

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Campaign Content Upcoming Authentication 88

Kikolani

OCTOBER 3, 2011

You’re going to be networking with so many people, and you’ll want to connect with them and vice versa after the conference, right? Those are the moments you’ll remember best – the sessions you can probably pick up a recording of after the conference. Your Conference Prep Tips. Now it’s your turn.

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Conference Tips Real Estate Meeting 162

Oktopost

AUGUST 24, 2021

What are some types of event marketing. By the end of this post, you’ll be up to par with how you can take advantage of it for your brand. Brand awareness. Understanding competing brands. Brand Awareness. Sageworld.com reports 88% of businesses join marketing events for brand awareness. Why it’s important.

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B2B Eventful Marketing Conference 118

Twist Image

JULY 18, 2011

" While Twitter definitely has people like this engaged in the online social network, I've decided to expand the definition (sue me) to nefarious, self-involved types of people on Twitter that, ultimately, make people collectively groan in disappointment. The 6 Types of Twitter Trolls: The "Calling You Out" Troll.

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Types Twitter Wikipedia Social Graph 111

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

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Engagement Tips Loyalty Metrics 101

Sprout Social

NOVEMBER 30, 2023

There are two main types of competitors: direct and indirect. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. You could also survey and ask your customers what other brands they considered when making a similar purchase. But who exactly are your competitors?

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Analysis Sentiment Marketing How To 101

Later

JUNE 2, 2021

During Facebook’s annual F8 Refresh conference , WhatsApp’s Head of Business Products, Ajit Varma, shared how the platform is evolving as a customer service and sales tool. . With the WhatsApp for Business API, brands can use WhatsApp as a home for customer service chats, timely notifications, and product recommendations. Add to Cart.

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API Notification Conference Report 116

Social Media Strategies Summit

SEPTEMBER 14, 2023

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. Of course, most brands don’t have 75+ people on their social teams. who would win?

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Content iPhone Sports Remix 130

Social Media Strategies Summit

JANUARY 21, 2021

However, in spite of this growth and increasing influencer marketing budgets, many brands remain unsure of the best way to approach and negotiate with influencers. Reasons Brands Use Social Media, Source: Influencer Marketing Hub. 4 Craft a pitch that is specific and personalized to their brand. 1 Determine your marketing goals.

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Influencer Metrics Campaign Survey 188

Social Media Strategies Summit

DECEMBER 22, 2022

It helps position your agency as a source of authority, which builds trust in your brand and improves your public perception. According to research from Jungle Scout , 46% of consumers believe it’s essential for brands to respond to social media comments. Of course, we’ve seen this type of activity throughout the pandemic.

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Social Media Engagement Transportation Hashtag 169

Ignite Social Media

MAY 22, 2019

To better understand these new offerings and their implications for brands, we’re diving in to how recent LinkedIn updates can be leveraged to engage your audience. Brands and users can request to become a live video broadcaster here. If you’re looking for insight on how these and other updates may impact your brand, let’s talk. .

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LinkedIn Engagement Case Study Sentiment 143

Social Media Strategies Summit

JANUARY 23, 2023

From Russel’s perspective, we can boil those methods down into three broad types of government and public sector comms: Political: Very divisive, us-versus-them style messaging. Russel says types #1 and #2 are one-way streets that don’t prioritize your audience. Find out how in our next virtual government social media conference !

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Transportation How To Posterous Team 194

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Twilight Of The Brands.

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Brands Loyalty Advertising Embedding 101

Likeable

JANUARY 10, 2022

And it’s not just TV-type content that’s making its way out of the smartphone and into the real world—you’ve likely seen tweets or even Snapchat’s AR activations showcased on massive billboards as well. Want to learn more about how your brand can leverage its social content offline? In Brick-and-Mortar Locations.

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Social Media Content How To Hotels 109

Ignite Social Media

OCTOBER 9, 2020

From Hollywood award shows to industry conferences, they’re all virtual in some capacity. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting. Consider Leveraging an Audio Cue.

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Eventful Social Media How To LinkedIn 141

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

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Team Marketing B2B Eventful 160

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

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Strategy Content How To Marketing 113