Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

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Collaboration Brands Press Release Communities 92

Socialmedia.biz

MARCH 25, 2021

Hashtags have become so large that communities pop up around their use. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Types of Hashtags to Use. The brand exposure can be astronomical if you are in the right place at the right time.

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Hashtag Brands How To Conference 78

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. In fact, 83% of customers say they feel more loyal to brands that respond to and resolve their complaints. million-strong Facebook Group, the Instant Pot Community.

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Social Media Tips Guidelines Policies 179

Buffer Social

MARCH 9, 2017

Social media conferences are the secret to all that. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more. Content Marketing Conference (April 11-13, Boston). CMX Summit (TBA).

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Conference Social Media Price Forums 103

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. So, the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are 7 brands that are achieving killer results on Facebook in 2019 to get you inspired. #1

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Brands Facebook Journal Issues 108

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. Let’s dive into her key learnings and takeaways.

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Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

JANUARY 30, 2024

Create Support Systems and Learning Resources Next up, Christina developed best practice documents covering key areas of running an effective social media account, such as building a content plan and creating on-brand graphics in Canva. Content buckets to help define and silo the types of content each account would share. “We

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Social Media Strategy Case Study Education 205

Social Media Strategies Summit

FEBRUARY 9, 2023

Defining audience: “We’re looking at Gen Z and Millennial types, aged 30 – 45 or even younger. Next, it’s time to get a little more granular by considering the types of content you’ll be able to create, the assets you already have available, the tone of voice you’ll adopt, and what your competitors are doing.

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Social Media Energy How To Tweetdeck 200

Social Media Strategies Summit

JANUARY 5, 2023

In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. DTC bedding brand Brooklinen is aware of the power of short-form vertical video content, regularly using it to promote new and existing products. Brands to Prioritize First-Party Data.

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Trends Social Media UGC Marketing 297

Social Media Strategies Summit

DECEMBER 22, 2022

Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. It helps position your agency as a source of authority, which builds trust in your brand and improves your public perception. Share Public Service Information.

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Social Media Engagement Transportation Hashtag 169

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Which explains why videos on Instagram generate more engagement than any other content type and Tweets with video see 10 x more engagement.

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Video Social Media Brands Instagram 100

Almost Savvy

NOVEMBER 23, 2009

While I truly love the energy and content at tech conferences, I’m struck (and, at moments, slightly entertained) by the differences in style and etiquette between the entrepreneurial tech events and those with a? During breaks, everyone leaves their brand-new Macs behind because, “Who’s going to take it?

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Conference Microsoft Tweetdeck Lijit 249

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

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Instagram Video Brands Compete 141

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. The 2012 event is in the U.S.

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Conference Eventful Small Business Hubspot 133

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

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Engagement Tips Loyalty Metrics 98

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

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Instagram Brands Communities Loyalty 104

Social Media Strategies Summit

FEBRUARY 8, 2023

But there’s a simple solution: creating graphic templates that you can adapt to multiple content types and platforms. Help new employees create correctly branded graphics fast: New starters can immediately create on-brand graphics after a single tutorial — they just have to understand your software.

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Social Media Google Tips Template 200

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 6 USC Activates Brand Advocacy.

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Class LinkedIn Brands Microsoft 100

Social Media Strategies Summit

DECEMBER 1, 2022

Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University. Meanwhile, JWU gears its Facebook and Twitter strategies toward an older audience of parents, families, faculty members, and community partners. Laurie Roberts , Social Media Manager at Johnson & Wales University. Read on for some of the key takeaways.

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Content How To Film UGC 150

Social Media Strategies Summit

MARCH 18, 2021

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Think about the FBI and it’s hard not to picture a Will-Smith-in-Men-in-Black type figure, dressed in shades and a dark suit, with a no-nonsense expression. FBI Little Rock. And that’s not all.

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Social Media Transportation Feed Feedly 279

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

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Content iPhone Sports Remix 130

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . Influencers are the new internet stars — they have influence, a network of people, community. With the right influencer strategy , you can definitely create the buzz your brand need for your pre-event. Focus on Community Building.

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Eventful Social Media Marketing Influencer 162

Social Media Strategies Summit

APRIL 6, 2023

However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. If you can make alums feel like part of a community, you stand a strong chance of winning their donations. Book your place at our next social media conference for higher ed.

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Education Influencer UGC Apparel 181

Pixlee

MAY 9, 2022

Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Follow Key Trends of Ecommerce Conferences. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

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UGC How To Compete Apparel 75

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. Description —Not available in every type of ad, but it’s an opportunity to include more info about your product. Types of Facebook Ads. It All Starts with Targeting. Treat this like a CTA.

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Examples Facebook B2B Instant Messaging 246

Keyhole.co

NOVEMBER 19, 2023

Analyze their social profiles or campaigns on different platforms, paying attention to: Top Posts Types of Content Shared Average Engagement Rate Posting Time and Frequency Follower Growth Post Reach and Impressions Adopt content and posting strategies that consistently generate engagement and correlate with follower growth. billion users.

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Template Templates Examples Social Media 52

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

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Groups Groups Communities Organization 111

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. So having such intelligent detection calculations in place can be of critical importance to brand managers.

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Research Data Social CRM Wikipedia 194

Twist Image

JULY 18, 2011

Wikipedia defines a "troll" as "someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion. The Brand Jacker Troll.

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Types Twitter Wikipedia Social Graph 111

Proactive Report

NOVEMBER 14, 2022

The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. You now have the data. People responds to stores.

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Marketing Skills Guidelines SEO 105

The Realtime Report

APRIL 24, 2024

While the main event itself is undoubtedly important, the key to turning one-time attendees into loyal, lifelong fans of your brand lies in the critical post-event follow up phase. And rather than generic email blasts, segment your messaging based on factors like attendee type, participation level, interests, etc.

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Eventful Survey Loyalty Authentication 91

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. If you consider the most common reason marketers invest in the production and distribution of content, you’ll find that brand awareness falls among their top objectives. It’s why 97% of businesses had a content marketing strategy in place in 2021.

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Loyalty Software Publishing Products 204

Oktopost

AUGUST 24, 2021

What are some types of event marketing. By the end of this post, you’ll be up to par with how you can take advantage of it for your brand. Brand awareness. Understanding competing brands. Brand Awareness. Sageworld.com reports 88% of businesses join marketing events for brand awareness. Why it’s important.

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B2B Eventful Marketing Conference 118

Social Media Strategies Summit

MARCH 3, 2023

Turn Your Faculty Into Brand Ambassadors “One thing we learned really quickly is that the real hook for our students, the reason they would want to come back, is our faculty,” Chay explains. They also decided that anything too “salesy” was unlikely to resonate with their audience because social media creates communities, not markets. “We

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Social Media Engagement Class Film 163

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

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Team Marketing B2B Eventful 162

Social Media Strategies Summit

JANUARY 21, 2021

However, in spite of this growth and increasing influencer marketing budgets, many brands remain unsure of the best way to approach and negotiate with influencers. Reasons Brands Use Social Media, Source: Influencer Marketing Hub. 4 Craft a pitch that is specific and personalized to their brand. 1 Determine your marketing goals.

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Influencer Metrics Campaign Survey 188

Social Media Strategies Summit

JANUARY 23, 2023

Focus On Operational Comms Think of all the different ways you communicate with your audience on social media. From Russel’s perspective, we can boil those methods down into three broad types of government and public sector comms: Political: Very divisive, us-versus-them style messaging. This is all about helping your audience.

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Transportation How To Posterous Team 194