Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 121

Brands ROI UGC Authentication 121

Later

OCTOBER 16, 2020

Want to plan a virtual conference but unsure where to start? While similar to planning an in-person conference, shifting to digital requires an extra layer of organization, communication, and creativity. . Step #1: Build Your Virtual Conference’s Visual Identity, Format and Schedule . Choose Your Hosting Platform.

Conference 82

Conference Instagram Hosting Eventful 82

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Sound familiar? Read on for all the tactics, tips, and tools you need to find the right audience on social media.

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 97

Analysis Sentiment Marketing How To 97

Social Media Strategies Summit

FEBRUARY 23, 2024

Either way, we’ve rounded up 10 of the best, most unique examples of YouTube Shorts to inspire you, covering everything from household name consumer brands to government agencies and higher education institutions. You just have to get smart about how you communicate your branding, just like Tiffany & Co. Let’s get into it.

Examples 201

Examples YouTube Transportation Video 201

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

UGC 222

UGC Content Bazaarvoice Hashtag 222

Rebekah Radice

AUGUST 23, 2017

But while it’s a great tool for building and marketing your brand, that doesn’t mean you should dive head first. You need to be strategic with your video marketing strategy, and that includes the type of video you create. Subscribe to Brand Authority Podcast in iTunes. Episode 3 Highlights.

Types 60

Types Video Brands Conference 60

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

Eventful 162

Eventful Social Media Marketing Influencer 162

Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. While impressive, these stats only show one thing: it is increasingly difficult for brands to create content that stands out from the noise. We can only expect this number to grow as more content becomes available.

Content 220

Content Marketing Compete Case Study 220

yMarketingMatters

NOVEMBER 9, 2017

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. He is a marketing genius. He has a deep understanding of the human psyche which is a winning formula for successful marketing. It’s very important to focus on a niche market as opposed to a broad market or industry.

Conference 124

Conference Price Compete SMS 124

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. What types of media do they post?

Analysis 184

Analysis Social Media How To Hashtag 184

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Brand Monitoring 157

Brand Monitoring Brands B2B Review 157

Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. per month — to send them to your email marketing list.

Tools 171

Tools Price Marketing Template 171

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118

B2B Eventful Marketing Conference 118

Social Media Strategies Summit

APRIL 24, 2024

But Instagram isn’t a silver bullet for your marketing strategy. We can’t give you a specific benchmark because there are too many variables — from your post volume and frequency to the types of content you share. So, if you’ve got 5,000 Insta followers, there’s little point comparing yourself to a brand like Coca-Cola or Nike.

Metrics 137

Metrics Instagram Engagement Social Media 137

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 162

Team Marketing B2B Eventful 162

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that. Pro-tip: If you are traveling to any of these conferences, you could also turn it into a mini-vacation. Social Fresh Conference (TBA).

Conference 103

Conference Social Media Price Forums 103

Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. This isnot theitme for PR and marketing folk to pull back.

Marketing 105

Marketing Skills Guidelines SEO 105

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 110

Strategy Content How To Marketing 110

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Can’t make it to Berlin?

Travel 40

Travel Conference Tourism Forums 40

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Social Media Strategies Summit

MARCH 28, 2019

According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketers surveyed expect to increase their content marketing budgets in 2019 compared with 2018. Invest in Influencer Marketing for content distribution.

Strategy 188

Strategy Content Marketing Influencer 188

Waxing UnLyrical

APRIL 18, 2019

I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. Discovering and refining the focus of my show has helped my brand grow substantially. However, in this small laundry room, I interviewed several marketing gurus such as Seth Godin and Mark Schaefer.

Communities 174

Communities Influencer Brands Class 174

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Digital Travel Summit : Henderson, NV (May 8-10 2017).

Travel 47

Travel Conference Tourism Hotels 47

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Collaboration 92

Collaboration Brands Press Release Communities 92

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Types of Hashtags to Use.

Hashtag 78

Hashtag Brands How To Conference 78

Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. Image source Helpfully for marketers, consumers are more than happy to interact with brands on Instagram. That’s largely down to its reach and engagement.

Instagram 221

Instagram Hashtag Research FAQ 221

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Solutions: These free digital marketing tools are like an in-house design team. Luckily, in many cases, these resources do exist.

Tools 191

Tools Marketing Discount Hubspot 191

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Top 10 Best Brands on YouTube. Video is a highly effective form of content.

YouTube 123

YouTube Brands Fashion UGC 123

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. According to TINT , three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves.

Education 172

Education Examples UGC Content 172

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Social Media Strategies Summit

JUNE 13, 2019

Both savvy brands and Instagram themselves were quick to adopt the popular feature for marketing purposes. Instagram Stories for marketing is such an important concept that we included it as the first of our top marketing trends for 2019. The Ultimate Guide To Using Instagram Stories in Marketing.

Instagram 121

Instagram Marketing Real Estate Features 121

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. What Are the Benefits of AI Chatbots?

Examples 185

Examples Real Estate Hotels Marketing 185

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Image source This all boils down to the quality of your marketing.

Education 181

Education Influencer UGC Apparel 181