Convince & Convert

JULY 20, 2010

meet the demand for HDTV interest over other types of TV content). Package for Consumption Observe what types of content social media users are interacting with and where. This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 4, 2010

As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Change takes time.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. What type of program is this? What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. What’s Your Pitch?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 19, 2010

Guests type their story – upload a photo if they want – add their name and address. The brand relationship starts to look like a friendship and not a transaction. Ironically though its the reciprocity thing that creates the basis for a brand relationship these days. It gives fans an appropriate assignment.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 19, 2010

Also, toying with the amount and type of content I want to be alerted about. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Beer and NutshellMail. Ill see if this cadence works.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too. One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. If you can type a sentence, you can relate to people on Twitter and Facebook.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Those type of comments are why I do it. Those type of comments are why I do it. Bravo, man.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 28, 2010

If you have a search engine on your website, look at a report that shows what people type into that box. Think outside your brand or service; another example is Kodak. Think outside your brand or service; another example is Kodak. Which brands of paint are best? Internal search reports. As fort he first steps.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? My first PR job was in consumer product goods and one of our clients was a bagel brand. We were coming up with pitch ideas for this brand, when my boss decided that we could make bagel necklaces the next big trend.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

MAY 11, 2010

Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers. Now you’re combining content with marketing, social media with customer service. To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? link] robertwheatley Amen.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Sorry – watching Anderson Cooper go nuts on BP as I type this reply). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. You must concentrate on branding yourself before doing face book friend invites. Just curious.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? County, region, state or city?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

FEBRUARY 25, 2010

William, the Customer Service representative I chatted with saw my mailing address and mentioned the Noah’s Flood-type deluge the weather channels were predicting for us in Arizona that weekend. Yet another way to humanize the brand, right? link] Geeknet Do You Know Your Customers Enough to be a Social Media Hit? A real human!

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? The public and immediate nature of getting slammed via social is what stings.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 15, 2010

For a whole day of social media and storytelling, watch for a Social Story Conference near you. For a whole day of social media and storytelling, watch for a Social Story Conference near you. For a full day of social media plus storytelling, watch for a Social Story Conference near you.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

APRIL 8, 2010

The virtual keyboard is barely better than the iPhone, and you still cannot touch type. I've been thinking about making it my conference travel/presentation device. I blog for a living and I was really frustrated at how hard it is to type on the iPad. Now, the bad news. The iPad is not a computer. Not even close. Great post!

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

MAY 19, 2010

But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. How can I help you?

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. Clients can tell if you are just spouting platitudes that you picked up from a two day immersion conference. Stop delegating and start absorbing.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

JULY 8, 2010

It's one of the most common forms of communication between brands and consumers. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JUNE 8, 2010

That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. Good read from @jaybaer for anyone who consults w/brands: [link] [link] Lee Riley Are You Ready for the Opportunity Economy? #in That’s the Opportunity Economy at work.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Type any domain and scan the site.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

That’s going to require some soul searching on the part of Fortune 1000 types. Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Facebook is seriously becoming a powerhouse tool though.

Social Media 167

Social Media Facebook Marketing Consultant 167