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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Consumers say they find this type of video content to be 2.5X Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. landscape ), now generates the lion’s share of its traffic from mobile.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. Image source.

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What’s the best way for brands to use Instagram video?

Sprout Social

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

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6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. There are two different types of Hustle: one that uses people and will eventually get you burned. Convenience and brand matter. I wondered why Ramon had invited Joseph to talk, what context could he add to this conference?

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Top Instagram Hacks and When to Use Them

Social Media Strategies Summit

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. Image source Helpfully for marketers, consumers are more than happy to interact with brands on Instagram. That’s largely down to its reach and engagement.

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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

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