What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter.

comScore April 2011 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Here are the actual numbers, as released by comScore: More than 16.2 Google’s “powered by&# share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask.

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Report: How Social Marketing Works for Retail Brands [Report]


Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans.

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Report: Social Marketing Is More Than Just Likes [Report]


Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! Facebook pages are the go-to destination. To actually interact with the fans on the Facebook page is therefore crucial.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Related Stories Do Americans Trust Facebook?

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How to Improve Your News Feed Ranking on Facebook


According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Tweet.

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I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. And Your Brand (from March 2016). Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. This should be sobering to brands today. brand.

Top 15 Facebook Marketing Obstacles


Businesses are rushing into social spaces – with Facebook being among their top interests. Facebook is massive. According to a recent comScore study, 90% of all social media time is spent in Facebook. They think Facebook is for kids.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Comscore data, reported by BI Intelligence. Image via BigStockPhoto.com.

You can't fight the power of video. It's bigger than all of us.


We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 It isused to brand.

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. guest post Video brand content

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Building Your Personal Brand with Pinterest


Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Also, zero in on brand influencers by sharing some of their pins on your board.

The Panic Over Pinterest

Twist Image

million in January says comScore." In what was more shocking news (not that a billion dollar valuation is not shocking) is that last month, Pinterest surpassed LinkedIn to become the third most popular social network (trailing Facebook and Twitter ) in the U.S. If it dances down the path towards ad revenue driven by users, they may be selling their brand (and the online channel) way too short. comscore. facebook.

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? Additionally, brands are still in the infant stages of adopting multiple Instagram accounts.

Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Above that, YouTube and Facebook whereas Instagram comes in at number five.

Monday’s 5 Social Media Must-Reads


ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. By Josh Constine Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.

Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As Personal expression for yourself, or as a way to communicate a companies brand through pictures and images.

Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. Evidently, this national restaurant chain (a division of Planet Hollywood) went from 66,000 Facebook “likes&# to more than 100,000 in just one day. of the Facebook-using email openers.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second


million for the year ending in August 2011, says a new study by comScore. For the same period, Facebook also rose, up 50% to 57.3 Facebook’s mobile audience worldwide is now a heady 350 million. Take a look at the growth here: What does it mean for brands?

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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Embrace Facebook’s Demographic Shift. As the Frozen song says, “Let it go …” Facebook is now 16 years old, and its user demographic has shifted. I’m not suggesting you drop Facebook—but embrace Facebook’s demographic shift. Failing to put faces to your brand.

This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager. 100 million monthly users for the Facebook standard cell phone app (non-smartphone).

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends. Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in.

The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

Facebook), Twitter provides an abundance of information that is the most precise snapshot of promoted post performance. The data Twitter analyzes is more than most platforms, however, it is dwarfed by the amount provided with Facebook. Facebook.

Social Media Strategy Daily News

Proactive Report

The second is it has to develop a plan that that brings the brand to life in a way that embellishes rather than dilutes is. Read the article >> Facebook Breaks into Top Ten Ad Networks. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Facebook was viewed by 153.0 Facebook social media strategy

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How Social Media is Affecting the News

Proactive Report

Facebook is the clear winner here. adults use Facebook and half of those users get news there — amounting to 30% of the general population. So much for the idea of abandoning Facebook due to low organic reach. The News Experience on Facebook.

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Bing Search Engine Losing Users Fast

Bill Hartzer

This helps to keep a sense of excitement and curiosity around their brand. From there, the popularity of the new technology explodes on Twitter, and Facebook, and the whole process starts all over again. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook.

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

21) 39% of sellers on Facebook, mostly small businesses, have used Facebook Ads, and nearly 70% plan to use the service again. 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%).

Mapping the Social Internet – what part of the world is the most.


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed?

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site? Is the brand’s Checkout button large and easy to find?

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

AIDS-fighting organization RED recently launched a partnership with Snapchat as well, with the Bill and Melinda Gates Foundation donating $3 for every branded filter used. Platforms like Facebook, Instagram, Twitter, and Snapchat have unique benefits and purposes.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They can help create a memorable brand identity.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

We know how powerful social media can be for branding. Building an audience of hundreds of thousands of followers is nice, but does your brand have the ability to get them to take action? In a recent study from comScore, 80% of time spent on social media is through a mobile device.

28 Pinterest Statistics Marketers Should Know in 2020


That’s huge, but for comparison, Facebook has nearly 2.5 Facebook and Instagram hold the top spots. Pinterest rates as the 10th most relevant brand in the U.S. Pinterest’s audience may not be as vast as Facebook’s, or as teen-targeted as the Snapchat and TikTok crowd.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Feelings are tweeted, images are Instagrammed, posts are Facebooked, and pins are uploaded millions of times a day. It’s a reality that your brand should not only be aware of but also embrace. Obviously, the brand has a tremendous amount to be gained by promoting their product.

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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. On top of these statistics, comScore’s 2017 U.S.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. 5 ): Advice for Clueless Brands on Social Media. And if you''re following, here are 10 of the best brands on Vine.

Top 10 Public Relations Blunders of 2009

Bill Hartzer

According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0 Related posts: AMA Handbook of Public Relations Published Before the invasion of YouTube, Facebook, and bloggers, the Internet.