What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter.

comScore April 2011 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Here are the actual numbers, as released by comScore: More than 16.2 Google’s “powered by&# share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask.

Report: How Social Marketing Works for Retail Brands [Report]


Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans.

Retail 242

How to Improve Your News Feed Ranking on Facebook


According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Tweet.

Feed 246

All You Need To Know About Your Facebook Reach [Study]


Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Share of time spent on Facebook: To begin with, it is very important to see where your fans spend maximum time, so that you focus on the right areas. Tweet.

Study 218

Report: Social Marketing Is More Than Just Likes [Report]


Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! Facebook pages are the go-to destination. To actually interact with the fans on the Facebook page is therefore crucial.

Report 283

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Related Stories Do Americans Trust Facebook?

Mobile 185

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. And Your Brand (from March 2016). Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. This should be sobering to brands today. brand.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Comscore data, reported by BI Intelligence. Image via BigStockPhoto.com.

Top 15 Facebook Marketing Obstacles


Businesses are rushing into social spaces – with Facebook being among their top interests. Facebook is massive. According to a recent comScore study, 90% of all social media time is spent in Facebook. They think Facebook is for kids.

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. guest post Video brand content

Video 171

Building Your Personal Brand with Pinterest


Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Also, zero in on brand influencers by sharing some of their pins on your board.

The Panic Over Pinterest

Twist Image

million in January says comScore." In what was more shocking news (not that a billion dollar valuation is not shocking) is that last month, Pinterest surpassed LinkedIn to become the third most popular social network (trailing Facebook and Twitter ) in the U.S. If it dances down the path towards ad revenue driven by users, they may be selling their brand (and the online channel) way too short. comscore. facebook.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? Additionally, brands are still in the infant stages of adopting multiple Instagram accounts.

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that.

Google 190

You can't fight the power of video. It's bigger than all of us.


We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 It isused to brand.

Video 130

Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Above that, YouTube and Facebook whereas Instagram comes in at number five.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second


million for the year ending in August 2011, says a new study by comScore. For the same period, Facebook also rose, up 50% to 57.3 Facebook’s mobile audience worldwide is now a heady 350 million. Take a look at the growth here: What does it mean for brands?

Mobile 219

Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As Personal expression for yourself, or as a way to communicate a companies brand through pictures and images.

Monday’s 5 Social Media Must-Reads


ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. By Josh Constine Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.

Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. Evidently, this national restaurant chain (a division of Planet Hollywood) went from 66,000 Facebook “likes&# to more than 100,000 in just one day. of the Facebook-using email openers.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook.

This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager. 100 million monthly users for the Facebook standard cell phone app (non-smartphone).

Mapping the Social Internet – what part of the world is the most.


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed?

Issues 245

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

Data 158

The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

Facebook), Twitter provides an abundance of information that is the most precise snapshot of promoted post performance. The data Twitter analyzes is more than most platforms, however, it is dwarfed by the amount provided with Facebook. Facebook.

Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends. Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in.

Social Media Strategy Daily News

Proactive Report

The second is it has to develop a plan that that brings the brand to life in a way that embellishes rather than dilutes is. Read the article >> Facebook Breaks into Top Ten Ad Networks. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Facebook was viewed by 153.0 Facebook social media strategy

News 63

Bing Search Engine Losing Users Fast

Bill Hartzer

This helps to keep a sense of excitement and curiosity around their brand. From there, the popularity of the new technology explodes on Twitter, and Facebook, and the whole process starts all over again. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor?

How Social Media is Affecting the News

Proactive Report

Facebook is the clear winner here. adults use Facebook and half of those users get news there — amounting to 30% of the general population. So much for the idea of abandoning Facebook due to low organic reach. The News Experience on Facebook.

News 81

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Don’t be one of those brands. Quantify the biggest brand topics. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Tips 271

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

21) 39% of sellers on Facebook, mostly small businesses, have used Facebook Ads, and nearly 70% plan to use the service again. 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%).

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

AIDS-fighting organization RED recently launched a partnership with Snapchat as well, with the Bill and Melinda Gates Foundation donating $3 for every branded filter used. Platforms like Facebook, Instagram, Twitter, and Snapchat have unique benefits and purposes.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site? Is the brand’s Checkout button large and easy to find?

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They can help create a memorable brand identity.

Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

comScore ]. 45 percent of people watch more than one hour of Facebook or YouTube videos per week. Facebook videos. Facebook: 16:9, 600 pixel minimum width, 720p, up to 240 minutes, but average view length is 15 seconds.

Why Mobile Content Strategy is Important to PR

Proactive Report

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps.