Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

Quantcast 188

Quantcast Data comScore Microblogging 188

Later

JUNE 26, 2020

Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories. According to recent data from Comscore , the percentage of US-based TikTok users aged between 25-34 increased from 22.4% Facebook previously launched a short-form standalone app Lasso , but it has failed to take off as yet.

Instagram 145

Instagram comScore Features Video 145

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Also, zero in on brand influencers by sharing some of their pins on your board.

Brands 118

Brands comScore Blogger SEO 118

Ignite Social Media

OCTOBER 16, 2017

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Above that, YouTube and Facebook whereas Instagram comes in at number five. While still popular with teens, they aren’t forgetting about the older users and brands.

comScore 111

comScore Statistics Instagram Survey 111

Convince & Convert

SEPTEMBER 29, 2015

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Comscore data, reported by BI Intelligence. there are others like Dubsmash that haven’t reached critical mass yet).

Tumblr 60

Tumblr Social Media Real Estate Brands 60

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook. Why Pinterest?

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

agora pulse

DECEMBER 17, 2019

Embrace Facebook’s Demographic Shift. As the Frozen song says, “Let it go …” Facebook is now 16 years old, and its user demographic has shifted. I’m not suggesting you drop Facebook—but embrace Facebook’s demographic shift. College students were the target audience for Facebook when it went live in 2004.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. How User-Generated Content Helps Your Brand.

Content 111

Content comScore Wiki Social Networking 111

Twist Image

APRIL 28, 2012

million in January says comScore." In what was more shocking news (not that a billion dollar valuation is not shocking) is that last month, Pinterest surpassed LinkedIn to become the third most popular social network (trailing Facebook and Twitter ) in the U.S. The image-bookmarking site and social network drew 18.7 google trends.

comScore 111

comScore Metrics Instagram Social Networking 111

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Writtent Blog

APRIL 25, 2013

21) 39% of sellers on Facebook, mostly small businesses, have used Facebook Ads, and nearly 70% plan to use the service again. 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%). Tweet (Source: comScore ). Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Bill Hartzer

NOVEMBER 6, 2009

This helps to keep a sense of excitement and curiosity around their brand. From there, the popularity of the new technology explodes on Twitter, and Facebook, and the whole process starts all over again. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. Stumble upon something good?

Engineering 117

Engineering comScore Microsoft Yahoo 117

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. GE recently released a series of animations promoting a health related Facebook application.

Airlines 210

Airlines Marketing Statistics comScore 210

Waxing UnLyrical

DECEMBER 11, 2013

India now has nearly 74 million Internet users , according to a recent ComScore report. Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle.

comScore 199

comScore Smart Phone SMS Advertising 199

Firebelly

OCTOBER 22, 2009

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Much of this brand has been established through video. It isused to brand.

comScore 100

comScore Video Apple iPhone 100

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry.

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

JULY 7, 2011

But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. Evidently, this national restaurant chain (a division of Planet Hollywood) went from 66,000 Facebook “likes&# to more than 100,000 in just one day. average, based on Comscore’s findings to that effect in May, 2011).

Press Release 152

Press Release comScore Cost ROI 152

Proactive Report

FEBRUARY 23, 2011

The second is it has to develop a plan that that brings the brand to life in a way that embellishes rather than dilutes is. Read the article >> Facebook Breaks into Top Ten Ad Networks. Facebook was viewed by 153.0 The first is to define what value it can put into and get out of the network.

Social Media 75

Social Media News comScore Strategy 75

Proactive Report

SEPTEMBER 25, 2014

Facebook is the clear winner here. adults use Facebook and half of those users get news there — amounting to 30% of the general population. So much for the idea of abandoning Facebook due to low organic reach. If you are a publisher ( news or blog), or you want traffic to your newsroom, Facebook is still your best bet.

News 73

News Social Media comScore Reddit 73

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. Of course it depends on the type of business you have and what you wish to give as an experience.

Apparel 167

Apparel comScore Delicious Posterous 167

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. On top of these statistics, comScore’s 2017 U.S. Facebook Messenger alone has more than 1.3

Social Media 111

Social Media Trends Report Survey 111

Ignite Social Media

DECEMBER 16, 2016

Facebook), Twitter provides an abundance of information that is the most precise snapshot of promoted post performance. The data Twitter analyzes is more than most platforms, however, it is dwarfed by the amount provided with Facebook. Facebook comes in second on our list due to the abundance of data it collects.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

FEBRUARY 19, 2016

AIDS-fighting organization RED recently launched a partnership with Snapchat as well, with the Bill and Melinda Gates Foundation donating $3 for every branded filter used. Platforms like Facebook, Instagram, Twitter, and Snapchat have unique benefits and purposes. According to Comscore , over the last year in the U.S.,

comScore 60

comScore API Journal Advertising 60

Jeff Esposito

JUNE 27, 2011

97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). Facebook expects to bring n $4.05 Facebook is the leading social network for nine out of 13 Asia-Pacific countries ( Edelman ). One out of every six minutes spent online is on a social network ( comScore ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Convince & Convert

MARCH 17, 2016

Feelings are tweeted, images are Instagrammed, posts are Facebooked, and pins are uploaded millions of times a day. It’s a reality that your brand should not only be aware of but also embrace. It’s a reality that your brand should not only be aware of but also embrace. This includes video. Why is that?

Video 60

Video UGC Content comScore 60

Convince & Convert

JULY 23, 2012

Facebook is the new hub for fans. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. All three are brilliant and have used social and new media to grow their personal brands. Twitter is the new sports ticker.

Sports 134

Sports Social Media comScore Tweetdeck 134

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Saying It Social

SEPTEMBER 8, 2010

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 According to Google’s Stats & Facts , there are over 50 million Places pages, so chances are very good that if you don’t have a listing, your competition does. billion local queries.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. In fact, the 18-34 demo is increasing its usage of both Facebook and Twitter.

comScore 156

comScore Review Klout Marketing 156

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. Building an audience of hundreds of thousands of followers is nice, but does your brand have the ability to get them to take action? In a recent study from comScore, 80% of time spent on social media is through a mobile device. Make Your Landing Pages Mobile First.

Conversation 40

Conversation Social Media Tips comScore 40

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? And how will it affect the way brands create content on Snapchat? Well, that opportunity is now on Snapchat.

API 40

API Marketing comScore Video 40

Laurel Papworth

JANUARY 17, 2010

We estimate about $10 million in 2009 revenue and apply a 15-times multiple (higher than other blogs given growth and brand strength) to arrive at a $150 million valuation. And “TechCrunch had about a million global page views in September, compared with 13 million for CNET News, according to comScore Networks Inc.&#.

Social Media 78

Social Media comScore API Technorati 78

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Facebook views everything published as “objects.”

Feed 234

Feed Feedly News comScore 234