Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators including influencers, partners and brands. But what exactly are Twitter Moments and how can they benefit small businesses like yours?

Trending Sources

11 Social Media Ideas for Small Businesses

Sprout Social

One way to increase interest around your series is to make a branded hashtag. With a branded hashtag, people can search to learn what the series is about and see past content you’ve published. This attracts people who are interested in the company, not just freebies.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. How do you measure social media success for YOUR business?

What “Big” Social Media Means for Small Businesses

The Realtime Report

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. A campaign that Company A considers a slam dunk could be a stinker for Company B.

12 Ways to Use Instagram for Small Business

Sprout Social

Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings seems to have no problems getting engagement and results. But how can you use Instagram for small business? Why Instagram for Small Businesses Is Great.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

5 Partnerships That Will Increase Your New Small Business’s Chance for Successs

Idaconcpts

In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Namely, they need to be incentivized to tell a friend about your business.

Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . Brand & Reputation Management.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google.

3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses. Small business cloud users can save money by not having to continually upgrade and search for the right computer systems.

14 Ways New Facebook Betrays Small Business

Convince & Convert

The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. One area where small businesses could excel in “old” Facebook was with the default landing tab.

Small Business Owner: Google Crushed Me

Bill Hartzer

An interesting post was written by a small business owner , sharing his experience about being crushed by Google. The small business owner claims that Google hasn’t, and apparently won’t tell him what he did wrong.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with.

How To Give Your Small Business a Competitive Edge

The Realtime Report

How To Give Your Small Business a Competitive Edge. We live in a competitive world and every year millions of people start new businesses. If you can survive the early years, your business stands an excellent chance of success.

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. Who wouldn’t want those odds — especially when it comes to building your business?

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

We called it "The Business." . My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. Although I joke about it, anyone who grew-up in a small business knows how The Business often does become an extention of your family.

A Social Media Approach Every Small Business Should Be Using

Rebekah Radice

Are you a small business owner looking to expand your online presence? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. How to Make This Work in Your Business.

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Customer Support – There are some companies doing this very well. About Us What’s a Maverick?

How to Capitalize on Instagram as a Small Business

The Realtime Report

How to Capitalize on Instagram as a Small Business. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising star for businesses. So how can you use this platform to your advantage as a small business?

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses. Tweet.

How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses, especially for those of us just getting on our feet. – Blog with a purpose by targeting specific keywords which are actually realistic for your brand to dominate.

Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Your small business has made them. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Facebook Mistakes Small Businesses Make. She changes it out frequently, keeping it fresh, interesting and always on brand.

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX

Diva Marketing Blog

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.”

519 – Best Tips To Create Sticky Branding

Engaging Brand

Small or big companies struggle with attracting new customers. So how do we make our brand stand out from our competition? Jeremy has previously been a podcast guest before so if you want to hear more on Sticky Branding on The Engaging Brand podcast CLICK HERE.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? Too many business owners and marketers are calling it quits before they get started.

How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses , especially for those of us just getting on our feet. Readers love hearing about how businesses got their start. What is your business battling?

Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

5 AMAZ-ing books to gift your favourite small business owner

Absolute PA

They included a copy of my self paced Facebook training, From Likes to Quality Leads , a free strategy session with me, and one of my favourite business books. And, here they are… (perfect gifts for any solo-worker or small business owner, including you!).

5 Apps or Sites That Can Save Small Businesses Money

Engaging Brand

Big businesses may throw money at problems, hand out bonuses and jet off to exotic locales for company conferences even in the midst of a recession. If you’re a small business owner, though, you know that every penny counts, especially when the economy is struggling. The ability to cut costs and keep overhead low can determine whether your business fails or rides out those leanest of economic times.

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What's A QR Code And Is It Contagious? | Small Business Mavericks

Small Business Mavericks

Right now, there are just a few companies using it successfully. You can put it on your business card, brochures, and flyers; you can put it on your sign in your store window; you can put it on your car magnets – even billboards; hey, why not put it on your big sign out front?

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

It’s a marketing and business event packed with 10k marketing technologists. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis , a good friend and one of my favorites in the industry. Benefits of becoming an experience business.

Tips for Branding a Company Pinterest Page

The Social Media Incubator

It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. If that’s the case for your business, make sure you aren’t creating a Pinterest business account just for the sake of having one.

Why Social Media Works for Small Business

Engaging Brand

What is a small business ? The small business doesn't have rules, systems, procedures per se.it For me that is why social media and small business go together, starting a business needs you to understand what you are wanting to provide, what your vision is.what your goals are.It is the corporization of a persons dream.the person or persons are the values, the brand.

How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

Big companies worldwide are gaining attention, fans and customers for quality content efforts. It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy.

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? For starters, here are some key findings from the report: 98% of all top brands are active on Twitter.

How To Advertise Online For Your Small Business

Small Business Mavericks

In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. Yes, large corporate companies advertise all the time and spend large amounts of money to do so. A lot of people can’t do that when running a small business on a budget. A small business has to get their name out there in order to thrive against the large corporations. Start a free blog about your business.

How To Use Social Media In Your Small Business

Social Media Network Marketing

For small business owners the Social Media landscape could be slightly overwhelming and daunting. In order to help you in working towards your brand exposure on Social Media am sharing a couple of pointers for your to start working towards: People do business with people. Social Media is not and should not be a constraining factor to any business. The logic is very simple here on how to determine if your business should take the Social Media path.