Buffer Social

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Why start a blog for your small business?

Small Business 84

Small Business Journal How To Tumblr 84

Later

AUGUST 10, 2020

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Ready to get started?

Small Business 103

Small Business Features Instagram Badge 103

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. It makes the company known, accepted and understood. And we had fun. What does PR do?

Small Business 85

Small Business Tips Fashion Groups 85

Buffer Social

MARCH 30, 2022

Contrary to their name, small businesses provide big dividends to the U.S. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses. Another promising statistic?

Small Business 72

Small Business Instagram Press Release Communities 72

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

Small Business 85

Small Business Social Media Strategy UGC 85

Buffer Social

JANUARY 25, 2022

With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. She plans to look for ways to improve the customer experience, as well as commit to more pop-up markets, where she’s found that the direct interaction has helped her business grow.

Small Business 91

Small Business Marketing Retail Education 91

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Referrals.

Small Business 263

Small Business Social Media How To ROI 263

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. I recently learned that 43% of consumers always search a brick-and-mortar business online before visiting for the first time, that's a huge number.

Small Business 91

Small Business Social Media Tips Content 91

Buffer Social

DECEMBER 8, 2021

Our own CEO, Joel Gascoigne , has written about his experience with burnout , and he’s not alone, one study showed it affects more than half of small business owners. If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.

Small Business 90

Small Business Team Eventful Report 90

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Buffer Social

NOVEMBER 14, 2023

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. But more importantly, putting yourself on a pedestal isn’t what community is about.

Communities 97

Communities Social Media Tips Education 97

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Collaboration 98

Collaboration Brands Press Release Communities 98

Rebekah Radice

APRIL 27, 2015

Your small business has made them. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Facebook Mistakes Small Businesses Make. how long have you been serving the community). Create a Memorable Brand. Do you know what problems your company solves?

Small Business 131

Small Business Facebook How To Airlines 131

Dave Fleet

MARCH 8, 2012

My friend Jay Baer says it betrays small businesses. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. What does that mean for you as a communicator? Identify appropriate engagements to feature. See that circled post?

Curation 389

Curation Brands Facebook Patterns 389

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Metaverse brand activations: What they look like today.

Industry 110

Industry Examples Real Estate Brands 110

Later

SEPTEMBER 19, 2018

Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. .

Small Business 61

Small Business Instagram Strategy Hashtag 61

Diva Marketing Blog

SEPTEMBER 21, 2011

We called it "The Business." . My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. Although I joke about it, anyone who grew-up in a small business knows how The Business often does become an extention of your family. Small Business Trends.

Small Business 101

Small Business Brands Reputation Compete 101

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. I recently had the chance to speak with a group of college students about managing social media for small businesses. Get Noticed on Social Media.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

The Realtime Report

MARCH 3, 2017

How to Capitalize on Instagram as a Small Business. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising star for businesses. So how can you use this platform to your advantage as a small business? Utilize Existing Material From The Company – What’s Your USP?

Small Business 70

Small Business Instagram How To Hashtag 70

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Later

MAY 13, 2021

Welcome to Later’s SelfMade series , where we showcase small business owners, their journeys, and tips for aspiring entrepreneurs. We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Later: What tactics have helped you grow your community on Instagram? .

Communities 60

Communities Instagram Small Business Hosting 60

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

OCTOBER 3, 2016

For instance, at Sprout we have a weekly Twitter chat that tackles relevant topics and challenges that social media and community managers face. One way to increase interest around your series is to make a branded hashtag. This attracts people who are interested in the company, not just freebies.

Small Business 111

Small Business Social Media Hashtag Hosting 111

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community.

Communities 81

Communities Engagement Community building Instagram 81

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.

Campaign 89

Campaign Brands Fashion HootSuite 89

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. About Us What’s a Maverick? Did you think it was Google?

Small Business 93

Small Business Reputation Case Study Press Release 93

Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans? And I post great content, and often.

Communities 234

Communities Facebook How To Consultant 234

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Lucy Hall

JUNE 16, 2015

In this blog post I will explain how start up's and small businesses can get started with marketing Your small business on Facebook. Facebook is one of the best social networks to promote your business and make meaningful connections online. Do not use a personal page for your business. To begin with anyway.

Small Business 60

Small Business Facebook Marketing Survey 60

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Not all of your Facebook page posts have to be about you and your company. Your fans will appreciate getting to know more about your company and its passions.

Communities 101

Communities Facebook Survey Small Business 101

Absolute PA

NOVEMBER 2, 2013

And, here they are… (perfect gifts for any solo-worker or small business owner, including you!). If you believe business is built on relationships, make building them your business.”. Scott explains how to bring the unmarketing principles into your small business with hilarious cutting humour and honesty.

Small Business 99

Small Business Case Study Authentication Eventful 99

Techipedia: Tamar Weinberg

JUNE 19, 2012

The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. If you’re a business that carries a heavy customer support burden, you have options. This is a guest post by Michael Silverman.

Cost 135

Cost Communities Drupal Forums 135

Ignite Social Media

AUGUST 31, 2021

We saw major shifts in all aspects of our lives and businesses. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. People Love to Shop Small. According to a study , small businesses reply more than their larger counterparts.

Trends 184

Trends Organization Social Media Travel 184