Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

Then, a little over two months ago, Twitter opened up the Moments feature to a broader group of creators including influencers, partners and brands. But what exactly are Twitter Moments and how can they benefit small businesses like yours?

Trending Sources

11 Social Media Ideas for Small Businesses

Sprout Social

One way to increase interest around your series is to make a branded hashtag. With a branded hashtag, people can search to learn what the series is about and see past content you’ve published.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. How do you measure social media success for YOUR business?

Mobile Technology and Your Small Business

Ari Herzog

In my opinion, mobile technology is the future of all communications for your business, internally and externally. Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees.

The Ultimate Guide to Twitter for Small Business in 2017

Sprout Social

Does Twitter still work for small businesses? These are some of the most common questions we’ve seen about Twitter for small business in 2016. The common theme is businesses are struggling to make Twitter work as effectively as it used to.

12 Ways to Use Instagram for Small Business

Sprout Social

But how can you use Instagram for small business? In fact, the mobile app allows small businesses to compete with the “big guys.” Why Instagram for Small Businesses Is Great. We all know the power of Instagram.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

5 Partnerships That Will Increase Your New Small Business’s Chance for Successs

Idaconcpts

In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Namely, they need to be incentivized to tell a friend about your business.

How to Master Facebook for Small Business

Sprout Social

That doesn’t mean that you cannot rock Facebook for small business. But what if you are completely confused about how to market to and engage with these users as a small business owner? Using Facebook for Your Small Business. Maximize Branding Power.

10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position.

Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . Brand & Reputation Management.

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. Get a fully optimized business page.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google.

3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses. Small business cloud users can save money by not having to continually upgrade and search for the right computer systems.

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. Most successful businesses today sell products and services on the Internet. Business

American Express Urges Twitter Users to #ShopSmall on Small Business Saturday

SocialTimes Twitter

American Express and Twitter are gearing up for Small Business Saturday Nov. 27, Twitter users will be able to add custom #ShopSmall stickers (below) to their photos, and they can also use a heart-shaped branded emoji (right) to show their love for their favorite small businesses.

14 Ways New Facebook Betrays Small Business

Convince & Convert

The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. One area where small businesses could excel in “old” Facebook was with the default landing tab.

Small Business Owner: Google Crushed Me

Bill Hartzer

An interesting post was written by a small business owner , sharing his experience about being crushed by Google. The small business owner claims that Google hasn’t, and apparently won’t tell him what he did wrong.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with.

How To Give Your Small Business a Competitive Edge

The Realtime Report

How To Give Your Small Business a Competitive Edge. We live in a competitive world and every year millions of people start new businesses. If you can survive the early years, your business stands an excellent chance of success.

Will Brand Domain Names Be A Small Business Opportunity?

Small Business Mavericks

I know Frank Reed says a recent ICANN ruling that will allow large corporations to purchase their own domain name extensions for their brands will only be available for the big guys – small businesses won’t be able to afford it. However, I can see opportunity here for small businesses. So, for instance, imagine Samsonite applying for one of these branded TLDs and paying the fee.

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. Who wouldn’t want those odds — especially when it comes to building your business?

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

We called it "The Business." . My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. Although I joke about it, anyone who grew-up in a small business knows how The Business often does become an extention of your family.

A Social Media Approach Every Small Business Should Be Using

Rebekah Radice

Are you a small business owner looking to expand your online presence? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. How to Make This Work in Your Business.

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

How to Solve the Biggest Problems with Yelp for Small Business

Peg Fitzpatrick

Small business owners have very strong opinions about Yelp. Let’s solve some of the issues with Yelp for small business and build positive momentum for your brand online. Many have received harsh reviews and don’t know what to do about it.

How to Capitalize on Instagram as a Small Business

The Realtime Report

How to Capitalize on Instagram as a Small Business. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising star for businesses. So how can you use this platform to your advantage as a small business?

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses. Tweet.

Show 491 – How Small Business Beats the Competition

Engaging Brand

Imagine taking a road trip with two of your friends and looking at how small businesses beat the competition? That is what Mike Mazzeo did with Paul Oyer and Scott Schaeffer actually did, visiting over 100 small businesses looking for lessons for entrepreneurs and small business owners. Their lessons have been shared in the Roadside MBA: Backroad Wisdom for Entrepreneurs, Executives and Small Business Owners.

Social Media for Small Businesses: Less Is More – Marie Forleo [SSM041]

Buffer Social

Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers. On one hand, you have a business to run. On the other, you want that business to grow and flourish.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Small budgets. Small budget. Small budgets.

How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses, especially for those of us just getting on our feet. – Blog with a purpose by targeting specific keywords which are actually realistic for your brand to dominate.

Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Your small business has made them. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Facebook Mistakes Small Businesses Make. She changes it out frequently, keeping it fresh, interesting and always on brand.

5 Ways Brandr is Visual Social Media Heaven for Small Business

Socially Sorted

If you are in Small Business and don’t have time to create visual content then grab a coffee and listen up. Which gives you more time to get back to what you do best … run your business. 2 You can quickly and easily create branded images.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you!

3 big brand lessons to apply for small business marketing success

Absolute PA

I was among a group of 20 talented solo business entrepreneurs as part of WE Mastermind. A business building retreat hosted by Emmy Award winning Natalie MacNeil and Suitcase Entrepreneur, Natalie Sisson. Here are 3 big brand lessons I took home from a massive hotel-boat-at-sea.