Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225

Mobile Marketing Exercises Applications 225

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

Pam Moore

MAY 5, 2016

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. You can’t buy advocates, friends, fans, evangelists, or word of mouth. Earning brand advocates and making friends via the social networks is based on trust.

Buy 113

Buy Social Media Brands Loyalty 113

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

JUNE 23, 2016

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. An Ideal Use Case for Brands. The Reach and Frequency tool is ideal for optimizing toward the brand awareness objective.

Buy 112

Buy CPM Facebook API 112

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. Brand storytelling requires both art and science. Video + blog post + podcast).

Brands 166

Brands Small Business Communities Authentication 166

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.

Mobile 191

Mobile Strategy Marketing Insurance 191

The Realtime Report

MARCH 5, 2014

Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. With the addition of TV to the #actiontag line-up, brands now have access to prime-time audiences. What do you think – are you ready to buy through a hashtag?

Buy 164

Buy Products Instagram Twitter 164

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. Today’s consumers are already interacting with brands on an omnichannel level. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

The Realtime Report

DECEMBER 4, 2012

.” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). How does social media affect consumers’ attitudes about technology products and brands?

Mobile 170

Mobile Research Products Survey 170

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

The Realtime Report

SEPTEMBER 8, 2020

To ensure your brand never suffers from financial hardship, here are some pointers on how to grow your e-commerce sales. Your e-commerce brand could be missing out on substantial revenue due to a lack of trust from your visitors. Featuring the padlock icon in the browser window (Buy an SSL certificate). Establish Trust ASAP.

Badge 180

Badge How To Discount Project 180

The Realtime Report

DECEMBER 9, 2013

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?!

Apple 149

Apple News Buy Tumblr 149

SocMed Sean

OCTOBER 22, 2013

The gift card was used to purchase meals for my family while we tried out the new mobile app. They actually use social media channels like Twitter and Facebook to talk with their customers…something that a lot of other big brands are still trying to figure out. This game is essentially the same thing in a mobile format.

Mobile 191

Mobile Compete Social Networking Skills 191

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Retail 178

Retail Mobile Buy News 178

Buffer Social

DECEMBER 17, 2019

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! And there are a lot of opportunities for brands. Brand your pins. Create mobile-first content.

Brands 98

Brands Mobile Campaign Trends 98

Buffer Social

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media.

Price 70

Price Buy Insurance Cost 70

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A user may encounter your brand first through your website and it is important to make sure it offers a positive experience.

Brands 107

Brands Case Study Statistics Reputation 107

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

YouTube 123

YouTube Brands Fashion UGC 123

The Realtime Report

SEPTEMBER 10, 2012

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Have you started experimenting with targeted mobile offers or ads?

Mobile 150

Mobile Retail API Comparison 150

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Kik, a cross-platform mobile messaging app.

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

MARCH 31, 2017

Difficulty obtaining funding, budget or stakeholder buy-in? Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. More questions than answers?

Training 165

Training Social Media Brands Small Business 165

The Realtime Report

JANUARY 22, 2013

Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising.

Buy 184

Buy Comparison Campaign Sites 184

Pam Moore

JANUARY 28, 2020

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU! You are not the main character of your brand story.

Brands 78

Brands Training Sample Samples 78

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? which cost a Best Buy employee his job for posting it. Hear me out ….

iPhone 218

iPhone Brands Apple Microsoft 218

Convince & Convert

SEPTEMBER 11, 2013

I can do the same thing with a bluetooth earpiece, or with several brands of less conspicuous headphones. I’ll Never Buy a Smartwatch and Neither Will You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Well guess what? Jay is the founder of [link] and host of the Social Pros podcast.

Buy 128

Buy iPad Energy Mobile 128

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? People buy from people, not logos. Personal branding is a requirement for any business leader in any niche. Your brand is who YOU are. Every brand impression matters.

Influencer 78

Influencer Brands Strategy Training 78

Convince & Convert

OCTOBER 28, 2015

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Here are some of the most important ways mobile apps can fuel business growth.

Mobile 60

Mobile Collaboration Small Business Startup 60

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media.

Examples 221

Examples Retail Instagram Buy 221

Twist Image

FEBRUARY 26, 2016

In the past few months, way too many brands have been speaking out of both sides of their mouth. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? Before I'm interested/buying anything, I'm on my iPhone doing some form of brand reconnaissance. branded app.

Mobile 40

Mobile Apple iPhone Brands 40

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013.

Case Study 153

Case Study Twitter Brands Mobile 153

Twist Image

NOVEMBER 30, 2016

but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. It's an area that brands are failing at.

Mobile 40

Mobile comScore Retail Analytics 40

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. By leaning into Snapchat’s ability to create the “fear of missing out” in its users, brands are able to capture audiences’ attention and connect with their consumers.

Brands 103

Brands NGO Authentication Campaign 103

Convince & Convert

FEBRUARY 20, 2015

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. What Can You Do Now?

Buy 60

Buy Retail Price Widget 60

Socialmedia.biz

JANUARY 25, 2017

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.

Mobile 60

Mobile Trends Small Business Compete 60