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YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

75% of the marketers surveyed are targeting the “always-on&# consumer, described as “hyper-connected&# because of their frequency of engagement with the Internet and mobile devices. Micro-blogging/presence applications (i.e. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips. Image source For video marketers, the upshot is a continued shift away from landscape videos, which simply don’t play nice within social media apps when viewed on mobile.

Video 229
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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Blog Coverage: . Background: . Results: 958,399 Social Impressions. 425 Tweets.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Tumblr: 177 million blogs. Twitter Users Log In Via Mobile. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Twitter users will access the platform via mobile.

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Datalicious: Recent Studies of Note

SocialFish

Just wanted to quickly point to a couple of recent studies you might be interested in. Secondly, here’s a slide deck about a Pew Internet Research study about “trends in mobile internet access, e-reader and tablet computer use, and mobile apps&# in conjunction with a talk given to the Arizona State Library’s E-Reader Summit.

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