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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Remember, most marketers’ first social initiatives included blog posts and Facebook updates: You did the talking, your audience mostly just listened. That’s why mature organizations are many times more likely than their less-mature counterparts to listen to social conversations about their brands and then to engage in those conversations.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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How I Got My Job As Director Of Social Media – Step 2: Real-Life Relationships Matter

SocMed Sean

In my previous post in this series, I discussed how blogging and tweeting were key elements to sharing my expertise on intranets. Apparently, his recommendation was good enough, because the EVP reached out to me, we had a couple of great phone conversations, and then she asked me if I’d like to come in for an interview.

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Diversity in associations is not easy!

SocialFish

After the chat, Joe Gerstandt posted about it on his blog – and talked about how confusing the conversation was. I just finished an online conversation about diversity and inclusion that was all over the place. We actually noted during the conversation how hard it was to talk about diversity issues! 6:17 pm.

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New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University. Both the campus and the blog are less active than normal. It’s August.

Study 178
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

We reached out to people with strong networks to be part of our selection committee in the hopes that they would help us get the word out. I started by writing posts on Diversability’s blog and connecting community members to write guest post features of each other. Again, this was surprisingly simple to launch.

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