Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. adding: This solution is especially effective for advertisers that want to retarget website visitors to drive more conversions.

Trending Sources

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

Do Agencies Care About Conversion?

Twist Image

What do you consider a conversion? Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. These are things as minor as visiting your Facebook page or watching a video on YouTube about your brand, to more serious conversions like signing up to your newsletter or stepping into your store. business blog. conversion. mirum blog.

How to Build a Content Conversion Funnel

Razor Social

This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. The Social Media Funnel / Blogging Funnel.

The End Of Conversation

Twist Image

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. online conversation.

Twitter Needs Stronger Conversations, Not Longer Spam

Geoff Livingston

The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. Rare is the conversation or simple reply.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

Facebook Custom Conversions: A Beginner’s Guide. Conversion Pixels: Individual pixels used on the success page for each product and opt-in. The old conversion pixel is/was used for tracking and optimizing for conversions. Custom Conversions.

The 13 Components Of Stimulating Conversation

Firebelly

Conversations opens doors online and in social spaces. I prefer a more direct contact sport – conversation. Conversations can come in different shapes, sizes and varietals. Not every conversation is like an award-winning wine. Value should be a part of the conversation.

Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

What about the conversion pixel? These questions can’t all be answered in this blog post. In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions?

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. It is easier for brands starting out on Pinterest to understand users’ mindsets if you follow the Pinterest Business Blog on a regular basis.

Brands Can Have Real Conversations

Twist Image

Are there any real conversations happening out there? Without blogs, podcasts, online social networking, I would have never met them. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation?

Using Content, Conversation, Value And Trust To Build Community

Firebelly

I will not include a variety of salient factors including anthropological research, the cultural awareness, micro-context, the value of displaced members, community pillars, conversation psychology, persuasion factors – to name a few.

How To Measure Blog Conversion

socialmouths.com

SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc.

Twitter Extends Conversational Ads With Instant Unlock Card

SocialTimes Twitter

Twitter head of product, brand and video ads Ilya Brown announced the release of the social network’s conversational ads to all advertisers globally, as well as a new feature, the Instant Unlock Card , in a blog post.

How to Start a Conversation on Social

Simply Measured

We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social.

How to Create More Conversions From Your Content Through Call To Action

Kikolani

My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. Captivate Your Audience and Get More Conversions. It’s the same with your market – never try your client’s patience if you want conversions.

3 Conversion Psychology Principles to Use in Sales Copy

Writtent Blog

If there were any single conversion psychology principles that applied to all types of buyer personas , this would be it. Case studies from Unbounce report as high as a 128% increase in conversions when the pithiness principle is applied to existing landing pages. Image source.

Facebook Pages: Using Content & Conversation to Build Community

Firebelly

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. Blog Kelly Rynard

Conversion Optimization School is in Session

Convince & Convert

Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company.

25 Principles Mobile Site Design- Delight User & Drive Conversion

Kikolani

From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. BloggingFrom ThinkWithGoogle about Mobile Site Design.

5 Reasons Why Conversations Matter to Your Brand

Firebelly

More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. You can accomplish a lot with conversation.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Define your conversion goals.

640+ Power Words That Sell to Maximize Your Conversions

Writtent Blog

Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. Words for Popular Blog Post Headings.

Recipe for Successful Blogging

Mindjumpers

Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. How to Start a Blog. ›

Drive Sales and Increase Conversions With These Types of Content

Convince & Convert

For instance, a sales rep might say, “You mentioned in an earlier conversation that you’re concerned about the fact that our company takes a team approach to strategy and execution. As with bylined content, sales teams can use whitepapers at multiple points in the conversion process.

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Jing Project: Visual conversation starts here. Mac or Windows.

Buzz Marketing for Technology

Share in email, IM, or blogs. Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Download. For Mac OS X. Download. For Windows. What is this thing called Jing? Video tour. The concept of Jing is the always-ready program that instantly captures and shares images and videoâ?¦from

17 Must-Know Conversion Copywriting Hacks

Writtent Blog

Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Using the word “get” in copy can be a powerful conversion hack, playing into one of your readers’ main weaknesses — their urge to acquire. Image source.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer.

Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions

Viper Chill

My analytical brain is always looking at different ways I can improve the conversions on my websites. ” When eCommerce site Shopzilla improved their average page load by four seconds, their pageviews went up by 25% and their conversion rate went up around 7-12%.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Benefits Features Templates Partners Pricing Support Blog Contact Us - 1.888.515.9161 The Unbounce Blog Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages.

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11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion

Kikolani

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. However, he also concluded that each blog audience is different and will respond to content length accordingly.

5 Facebook Conversation Generation Tips You Need To Know

Firebelly

If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. They may account for a smaller part of your community, but gearing 10% of your conversation starters towards them will give you good results.

Importance of Brand Voice in Online Conversations & Communities

Firebelly

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. Recently, I participated in a panel on social media at a conference for non-profits.

How to Use Social Proof to Boost Conversions

Sprout Social

If you’re not using the power of social proof to your advantage, your landing pages, social media posts, product pages, blog content and other marketing channels may not be converting as well as they could be. higher conversion rate than those without any reviews.

13 Great Guides to Growing Your Blog Audience

Webbiquity SMM

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

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PR Tips: Taking Control of the Conversation in a Digital World

Meltwater

Public relations is about communications: the message, the medium, and the content. However, the channels… Read More.

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

Jon Loomer

Within this campaign, promote your most successful blog post. Those who would be interested in the solution that this blog post offers need to be your target audience. Alternatively or concurrently, you can also use a carousel ad to promote multiple blog posts.

Conversations As Moments Of Conversion

Twist Image

If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). She's been a guest of the show before, and now we're here to discuss the business behind conversations. Enjoy the conversation. blogging.