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Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

In fact, less than 11% of social messages receive a response. Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. It seems like there are hundreds of contests and sweepstakes on social media each day, but there are a lot of legalities that play into them.

Banking 40
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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. Social currency on the web today = attention plus action. Need us to help train your team?

Brands 157
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 105
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How to Make Money as a Freelance Social Media Manager

Hootsuite

What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Community management. Download them now.

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Reflections on the changing digital agency environment

Dave Fleet

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Ubiquity of rich media.

Mobile 105
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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

5 Tips for Building Better Teams by Breaking Down Silos. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Does PR Serve the Brand or Start it?

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8 ways customers interact and engage with your brand on social

Sprout Social

By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies. The median social engagement rate is less than 1%. It also reinforces silos between social and customer care teams.