Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The app is free to download and easy to use.

CSR 200

CSR Real Estate Posterous Campaign 200

Webbiquity SMM

APRIL 13, 2021

As of late March 2020, the iPhone app had been downloaded more than three million times. The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago.

Apple 232

Apple Plaxo Microsoft Vimeo 232

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Click the play button to listen here: Download the audio file: [link]. You think, “Gee, why do we have a container shipping company on the Social Pros podcast? Listen Now. ” Bull!

Company 119

Company Instagram B2B Survey 119

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Remind People How Useful It Is.

Team 165

Team Marketing B2B Eventful 165

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 142

Engineering Social Media Hubspot Marketing 142

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The TikTok opportunity.

Questions 112

Questions Banking Insurance HootSuite 112

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 180

Social Media B2B Exercises Hubspot 180

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. A reminder that even B2B social customer care should be person-first.

Report 67

Report Atlassian Brands Sentiment 67

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. But how do you know if your content is enhancing what people think about your company?

Social Media 119

Social Media Strategy HootSuite Sentiment 119

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 127

Social Media How To Policies Authentication 127

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. Regardless of your brand’s industry, there is likely a community for it on TikTok.

Strategy 118

Strategy Marketing Hashtag Influencer 118

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn. SoundCloud.

LinkedIn 78

LinkedIn Tips Brands Training 78

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 223

Google Tips Bookmarklet SEO 223

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally? Supporting Resources.

eBook 78

eBook Template Templates B2B 78

agora pulse

NOVEMBER 4, 2020

If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). Gaming company Playticka saw a 15% higher-than-normal average revenue per app install and a 16% higher engagement rate than they did on other platforms. There are over 2.2

Reddit 115

Reddit CPC CPM Cost 115

Hootsuite

FEBRUARY 18, 2020

Collecting leads on social media will help you find people interested in your company. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 144

Social Media B2B Strategy Consultant 144

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 155

Company Twitter Software System 155

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 118

Case Study Community building Social Media Skills 118

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. And that all starts with creating a killer LinkedIn Company Page. Why create a LinkedIn Company Page? How to create a LinkedIn Company Page. Fill in company details.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Sprout Social

MARCH 12, 2020

Harness the Voice of the Customer and community . It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. . For these kinds of companies, their products and services are their bread and butter. Reach a higher state of marketing with data.

Data 103

Data Skills Meme Social Media Management 103

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). This ticks many boxes, such as “giving back to the community,” “being inclusive of a wide audience,” and “supporting social issues.” Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

MAY 31, 2013

Click the play button to listen here: Download the audio file: [link]. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. ” Someone at the company, and within the brand team, needed to take on that task, and Dave was that guy. Listen Now . Tweetable Moments.

Case Study 129

Case Study ROI Social Media Team 129

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

Eventful 90

Eventful Tips Training Authentication 90

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 147

B2B Survey ROI Metrics 147

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 128

Social Media Retail Education Airlines 128

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Integration.

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

Sprout Social

NOVEMBER 26, 2018

Plus, we’ve compiled these tips into a handy checklist to get you started: Download Here. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Looking to educate your audience in the B2B space? Pick your social channels. Focused on customer service?

Social Media 106

Social Media Marketing URL Hashtag 106

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 128

Activities Tumblr How To Fashion 128

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Why you need a content marketing content calendar.

Template 167

Template Templates Trends Content 167