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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook. Source: Square.

B2B 150
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand.

Tips 354
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts. Create On-Site SEO Content.

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Strategy 178
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Brand24 Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Tools 84
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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. 11) #SEO411 Weekly chat to collaborate with colleagues and other marketers about their questions and ideas about SEO.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.