Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. What is often missing in B2B content marketing is a strategy. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

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Advertising Social Media Strategy Authentication 238

Webbiquity SMM

JUNE 1, 2021

Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. There’s no better option than collaborating with a macro influencer to drive massive new traffic. But PR can speed up this process.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Koka Sexton

DECEMBER 31, 2022

By collaborating with experts in the field and leveraging the digital marketing tools and tactics outlined in this post, you will have the tools, knowledge and strategies needed to reach new audiences, drive engagement and expand your brand’s presence. Collaboration. Understanding the Role of Multiple Channels. Skills needed.

Strategy 92

Strategy Marketing B2B ROI 92

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. Both teams engage in collaborative activities and share data to support mutual success.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Building relationships with influencers can open up advantageous opportunities for collaboration. If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial.

B2B 69

B2B Brands Tips Notification 69

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

APRIL 13, 2021

Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity. ” — Margaret Mollloy.

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Apple Plaxo Microsoft Vimeo 215

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 102

Influencer Marketing Collaboration ROI 102

The Realtime Report

AUGUST 1, 2014

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

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Strategy B2B Marketing Research 178

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

OCTOBER 25, 2022

Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Collaborate with other brands. No problem.

Strategy 127

Strategy Brands Hubspot Survey 127

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 150

Social Media B2B Strategy Consultant 150

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Blog posts. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. Social media posts.

Data 113

Data Marketing How To Collaboration 113

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Don’t overwhelm your happy people. “We

Case Study 165

Case Study Brands B2B Marketing 165

Webbiquity SMM

MAY 26, 2011

Along the lines of: oursourcing ( n ): collaboration between a small group of individuals inside and outside of an organization to perform a specific task for mutual benefit. The recent collaboration between me and Cheryl Burgess on the Nifty 50 Top Women on Twitter and Top Men on Twitter posts would be a small example of oursourcing.

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Committee Collaboration B2B Project 140

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They can easily create and publish landing pages and blog posts. Few companies outsource all social media activity to agencies or consultants.

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Consultant Social Media Drupal Content management systems 265

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

DECEMBER 5, 2022

If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. The solution? The solution?

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Publishing Social Media Film B2B 84

Keyhole.co

MARCH 11, 2024

In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started. A high number of views suggests your page is engaging your network, opening doors to new opportunities and collaborations.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Consider that 36% of marketers say they struggle with cross-team collaboration.

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Team B2B Platform Analytics 106

Keyhole.co

MARCH 9, 2023

Brand24 Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more. YouScan YouScan is another social media listening tool that offers monitoring of social media, blogs, forums, reviews, and other online media. Pricing: Mention has a free model for up to 250 mentions.

Tools 84

Tools Sentiment Hubspot Price 84

Later

APRIL 7, 2021

Influencer Marketing Doesn’t Work for B2B Brands. Will it be a one-off post for a specific campaign, or will you collaborate with them for an extended period of time? Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. When it comes to B2B though, many brands are less convinced. All Influencers Buy Followers.

Influencer 80

Influencer B2B Instagram Price 80

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media. 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Collaborate With Influencers For Affiliate Marketing. What Is Affiliate Marketing? Influencers.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Social Media Strategies Summit

MARCH 11, 2019

Are there any collaborative activities or exercises you did with your team that you found particularly useful for helping define Cisco’s social personality? The post Interview with SMSsummit speaker Lauren Brommer of Cisco appeared first on Social Media Strategies Summit Blog.

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Project Exercises Upcoming B2B 100

Pam Moore

MARCH 7, 2023

I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together. Your brand identity includes your color scheme, shapes, topography, logos, brand voice and much more.

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Authentication eBook Brands B2B 78

Mindjumpers

JUNE 30, 2010

However, rather than using Hoist as a closed platform, we at Mindjumpers have chosen to open up the platform to our clients, or collaborators, with the intention to co-create knowledge and, even more importantly, to improve the efficiency of the working process on a given client project.

Social Media 189

Social Media Collaboration Project Organization 189

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Collaboration is the best ticket to success. And content is the key to reaching them.

LinkedIn 110

LinkedIn Tips Curation Training 110

Webbiquity SMM

APRIL 30, 2020

He is also collaborating with some well-known brands in order to generate traffic, create sales funnels, and increase online sales. Tom has written a considerable number of articles about social media marketing, brand marketing, blogging, search visibility, etc.

Instagram 159

Instagram Tools Hashtag Authentication 159

Audiense

JUNE 27, 2018

Use case for B2B. is the journalist a staff journalist or only a collaborator? Audiense is part of this ecosystem and we are committed to relevance in influencer marketing; much better a few niche influencers linked to the target audience than a celebrity with millions of followers but little or no engagement with the brand.

Analysis 96

Analysis Advertising Journal B2B 96

Social Media Strategies Summit

FEBRUARY 18, 2021

This also extends to your influencer collaborations on social media. Collaborate with influencers from your niche to further solidify your efforts. – How to Create An Effective B2B Social Media Strategy. The post 9 Social Media Trends That Will Help You Win in 2021 appeared first on Social Media Strategies Summit Blog.

Trends 193

Trends Social Media Authentication Instagram 193

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.

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Examples Template Templates How To 100