Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

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Instagram Tools Hashtag Authentication 160

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

OCTOBER 25, 2022

Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Collaborate with other brands. No problem.

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Strategy Brands Hubspot Survey 125

Unmetric

OCTOBER 25, 2019

The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. The same could be said for the modern marketing team.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

JUNE 30, 2010

As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. The platform sort of resembles the ‘next generation’ of the traditional Intranet, however with a communication feature that is similar to popular social media networks.

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Social Media Collaboration Project Organization 189

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Guest post by Rosemary McKee.

Eventful 147

Eventful Social Media Badge Hashtag 147

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

MARCH 9, 2023

Brand24 Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more. YouScan YouScan is another social media listening tool that offers monitoring of social media, blogs, forums, reviews, and other online media. Contact for pricing.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media B2B Strategy Consultant 149

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support, buy-in and funding to achieve their desired goals and objectives. I split the podcast into two sections.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support, buy-in and funding to achieve their desired goals and objectives. Would you like answers to these questions?

Training 78

Training Marketing Consultant Template 78

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. Collaborate with your customers.

Social Media 198

Social Media Jive ROI Press Release 198

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Take a look at the list of tools we’ve put together to help you analyze your social performance. We might be biased here, but it’s our blog so we’ll put Unmetric at the top.

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Analytics Tools Social Media Curation 125

Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: What is the best way to make readers comment your blog posts?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

DECEMBER 7, 2010

To be clear, the Open Community concept is not about building an online community platform or internal, private social network. Blogs are a great way to play with multimedia by mixing up different kinds of posts with photos, videos, audio clips. Collaboration. Why You Need to Open the Kimono in Social Media.

Skills 125

Skills Communities Collaboration Organization 125

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. Another factor is the impact of time-to-market on the bottom-line.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Diva Marketing Blog

MAY 20, 2016

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. Create Content in the Form of a Blog.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Influencers have a large presence on social media and can help bring more attention to your content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Influencers have a large presence on social media and can help bring more attention to your content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Writtent Blog

JUNE 25, 2013

Being the third or fourth business blog in your niche to cover an industry-related trend will probably win you a small surge of traffic, but it’s far superior to be the first. Blending all the brilliance of a social network and custom RSS feed, Newsgrape connects writers with ideas in real-time. Remember Yahoo Answers?

Tools 91

Tools Content Blogger Curation 91

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JUNE 17, 2013

She wants a product that makes her a better manager, so she is most concerned about agent productivity, reporting and team collaboration. What blogs do they read? As a B2B company, look at the sample metrics below and see if you can guess which two social networks are filled with Help Scout’s ideal customers.

How To 167

How To Sample Samples Template 167

Koka Sexton

MARCH 19, 2012

What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook. They understand that their prospects and customers are increasingly leveraging social networks to share information and communicate with eachother. Social media as a sales channel.

Press Release 96

Press Release Skills Yammer Social Networking 96

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen.

Eventful 90

Eventful Tips Training Authentication 90

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

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SocialText News Sharepoint Web 2.0 100

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s not hard, it’s complicated.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Diva Marketing Blog

MAY 20, 2016

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. Create Content in the Form of a Blog.

Domain Name 40

Domain Name Content Marketing Real Estate 40

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 7, 2012

If you have a specific, unique, complex or more social question, and you are seeking a to-the-point answer, WikiAnswers is the best place to ask your question. Anyone can ask, answer, edit or collaborate on answers in thousands of categories and subject matters. LinkedIn offers an Answers channel as one of its tools for collaboration.

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Sites Yahoo LinkedIn Collaboration 118