Koka Sexton

DECEMBER 31, 2022

By collaborating with experts in the field and leveraging the digital marketing tools and tactics outlined in this post, you will have the tools, knowledge and strategies needed to reach new audiences, drive engagement and expand your brand’s presence. Communication. Collaboration. Skills needed. Creativity.

Strategy 92

Strategy Marketing B2B ROI 92

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 125

Skills Communities Collaboration Organization 125

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 99

Influencer Marketing Collaboration ROI 99

Webbiquity SMM

APRIL 13, 2021

Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed. In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building.

Apple 221

Apple Plaxo Microsoft Vimeo 221

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. This means finding opportunities, collaborating on campaigns, sharing content and audience insights.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? Collaborate with other brands.

Strategy 125

Strategy Brands Hubspot Survey 125

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Later

APRIL 7, 2021

With the right strategy, influencers can increase brand awareness, drive sales, and create a community of advocates. Once they have their community’s trust, they’re able to sell products in a less sales-y way – it’s like a recommendation coming from a friend: View this post on Instagram. Their power stems from their authenticity.

Influencer 80

Influencer B2B Instagram Price 80

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Don’t overwhelm your happy people. “We

Case Study 165

Case Study Brands B2B Marketing 165

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Pam Moore

MARCH 7, 2023

A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside. I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together.

Authentication 78

Authentication eBook Brands B2B 78

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buzz Marketing for Technology

NOVEMBER 9, 2011

Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. FOUND the ROI of Social Media for B2B Marketers! Lower costs, more revenue – a perfect combination!

Social Media 198

Social Media Jive ROI Press Release 198

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media. 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Collaborate With Influencers For Affiliate Marketing. What Is Affiliate Marketing? Influencers.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Webbiquity SMM

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. He is also collaborating with some well-known brands in order to generate traffic, create sales funnels, and increase online sales. For example, LinkedIn is a platform for professionals, employees, and companies.

Instagram 160

Instagram Tools Hashtag Authentication 160

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 100

Campaign Groups Groups Communities 100

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. 11) #SEO411 Weekly chat to collaborate with colleagues and other marketers about their questions and ideas about SEO.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Twist Image

SEPTEMBER 7, 2013

They are not collaborative in the work that they do. They toil, grapple, struggle and massage ideas into words in what is a solitary environment, with the hopes that others will feel the same way, share these words and build a community around these stories. blogging platform. collaborative environment. blogging platform.

Journal 97

Journal Collaboration Publishing Review 97

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. This is a big complement. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about , such as sales and marketing. Ok, I admit it, Oprah is an extreme and unlikely example.

Influencer 160

Influencer Strategy Content Marketing 160

Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

APRIL 17, 2014

I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. It’s going to be a wild ride.

Facebook 167

Facebook Instagram Publishing Communities 167

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. In fact, social media collaboration is one of the tactics well-followed creator Aarushi Singh recommended in her recent Buffer guest post on how she grew on LinkedIn.   Yes!

LinkedIn 88

LinkedIn Review Badge Analytics 88

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227

Examples Communities Brands Forums 227

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Buffer Social

JULY 11, 2023

This is why I  launched a blog as my content headquarters. In five months, my blog has generated over 25,000 clicks and 1.62 I also used AI image generators like MidJourney to generate unique anime-style graphics for my blog posts, thumbnails, and social media posts to add personality to my brand. Million impressions.

Startup 61

Startup Applications System Wiki 61

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. I split the podcast into two sections. Give us a shout and let's get to work!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Why collaboration is key and you must avoid working in a bubble. Would you like answers to these questions?

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Training Marketing Consultant Template 78