Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?

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B2B SEO YouTube Tools 132

Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? Cidney’s innovative employee-led program creates a virtuous cycle within LinkedIn’s core value of #OneLinkedIn: the idea that across every business line, there are always ways that peers can be collaborating together to bring the best outcomes to LinkedIn clients. Episode Summary.

Collaboration 62

Collaboration Apple Sports Startup 62

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. About B2B Marketing.

Press Release 78

Press Release B2B Communities Marketing 78

Koka Sexton

SEPTEMBER 1, 2023

Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing. Implement collaborative platforms for real-time information sharing between teams. Leverage automation to ensure timely content delivery across various platforms.

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B2B Content Marketing Team 52

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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B2B Strategy Marketing Metrics 219

Oktopost

JANUARY 30, 2023

B2B companies use social media to increase their reach and talk with their prospects, and they need to do it wherever their customers are. TikTok has also recently emerged as a powerful and valuable tool for B2B marketers, driving brand awareness and affinity.

B2B 62

B2B Strategy Social Networking Collaboration 62

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. We’d love to hear about them!

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B2B Communities Facebook How To 230

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Audiense

OCTOBER 20, 2022

Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close.

Strategy 180

Strategy B2B How To Collaboration 180

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

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B2B Influencer Marketing ROI 59

Oktopost

JANUARY 8, 2024

Whether collaborating with team members or presenting to stakeholders, easily share your dashboards with your colleagues and facilitate a more collaborative data-driven decision-making process. Just like navigating the complex world of B2B social media measurement, we’ve made customizing your homepage a breeze.

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Data One Spot Collaboration Overview 125

The Social Media Hat

AUGUST 13, 2018

Everybody is talking about it, and it seems like all companies (B2B and B2C alike) are dabbling in it. Influencer Marketing is “the new black.” Here are seven tips that will make your next Influencer Marketing campaign a success!

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Influencer Collaboration B2B Strategy 163

Oktopost

APRIL 14, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Why should organizations and marketers care about collaboration?

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Activities B2B Apple Collaboration 107

Oktopost

APRIL 4, 2024

Sean doesn’t miss a beat as he weaves throughout the conversation how the strategic partnership between marketing and legal, especially when it comes to getting AI governance right, requires close collaboration. Meet Sean Sean has spent the last 15 years working in marketing and product management roles in the B2B and B2C space.

Products 69

Products Marketing B2B Apple 69

Social Media Marketing

APRIL 13, 2011

But what if you want to use a social network to collaborate internally? When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. Have you seen interesting examples of B2B social media?

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B2B Social Media Jive Committee 148

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

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B2B Strategy Content Marketing 189

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Product collaborations Some 62% of marketers partner with influencers through product collaborations. Their brand collaboration with e.l.f

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Examples Influencer Campaign Marketing 124

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

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Advertising Social Media Strategy Authentication 238

Stay N' Alive

SEPTEMBER 19, 2013

I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy." The Collaborative Economy is a new phase of this principle, where instead of only sharing online, close friends, family, and some times strangers are now using online tools to find ways to share in real life.

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Collaboration Real Estate News B2B 102

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Webbiquity SMM

NOVEMBER 15, 2022

There will also be many opportunities to collaborate on projects and build relationships with key stakeholders within your organization. Networking is a must-have skill if you’re looking to benefit your business and learn from your collaborations.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

The Realtime Report

APRIL 13, 2023

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. Building and sustaining successful digital marketing campaigns is a journey that requires hard work and consistent collaboration.”

Marketing 172

Marketing ROI Small Business Yahoo 172

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders.

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Project Resources Apple Collaboration 118

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? When looking for a new social media management platform, employee advocacy is a must-have for B2B organizations. But B2B companies need to go deeper.

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B2B Social Media Management Metrics Social Media 131

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Grove Collaborative is an eco-friendly, sustainable household cleaner and personal care brand, so sharing a fact about recycling is a perfect fit. A post shared by Grove Collaborative (@grovecollaborative).

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Types Instagram Brands Collaboration 117

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Building relationships with influencers can open up advantageous opportunities for collaboration. If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial.

B2B 69

B2B Brands Tips Notification 69

Convince & Convert

OCTOBER 8, 2021

Most importantly, they normally agree to collaborate only if the product/brand meets their values and the needs of their audience. . We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Look for influencers who would interest your ideal customer.

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Influencer Marketing B2B Authentication 163

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Lack of communication and collaboration When there’s little or no communication between the two teams, getting tangible results can be more difficult. Objectives goals and KPIs are aligned.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Koka Sexton

DECEMBER 31, 2022

By collaborating with experts in the field and leveraging the digital marketing tools and tactics outlined in this post, you will have the tools, knowledge and strategies needed to reach new audiences, drive engagement and expand your brand’s presence. Collaboration. Skills needed. Communication. Creativity. Strategic Planning.

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Strategy Marketing B2B ROI 92

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 104

Influencer Marketing Collaboration ROI 104

Webbiquity SMM

APRIL 13, 2021

Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity. ” — Margaret Mollloy.

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Apple Plaxo Microsoft Vimeo 215

Oktopost

JANUARY 11, 2024

2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform. Best For: B2B marketing leaders who want to streamline their social media plan and tie social media directly to lead generation and marketing KPIs.

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Tools B2B Hubspot Analytics 62