Webbiquity SMM

JUNE 1, 2021

Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Influencer marketing goes a long way. Using influencers to market your brand is a great strategy.

Tips 354

Tips Marketing Privacy Influencer 354

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Later x Fohr: The Selling Power of Influencers. year-on-year.

Influencer 80

Influencer B2B Instagram Price 80

Webbiquity SMM

NOVEMBER 15, 2022

And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed. There will also be many opportunities to collaborate on projects and build relationships with key stakeholders within your organization.

Social Media Management 233

Social Media Management Skills Social Media Metrics 233

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing?

B2B 78

B2B Influencer Marketing Collaboration 78

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

Advertising 244

Advertising Social Media Strategy Authentication 244

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Marketing Campaign 52

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 160

Influencer Strategy Content Marketing 160

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Koka Sexton

DECEMBER 31, 2022

By collaborating with experts in the field and leveraging the digital marketing tools and tactics outlined in this post, you will have the tools, knowledge and strategies needed to reach new audiences, drive engagement and expand your brand’s presence. Collaboration. Skills needed. Communication. Creativity. Strategic Planning.

Strategy 92

Strategy Marketing B2B ROI 92

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Determining the Value of an Influencer Collaboration.

Influencer 94

Influencer Social Media Nielsen Collaboration 94

Webbiquity SMM

APRIL 13, 2021

Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed. Influencer partnerships? This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity. Sponsorships?

Apple 221

Apple Plaxo Microsoft Vimeo 221

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

B2B 69

B2B Brands Tips Notification 69

The Realtime Report

AUGUST 1, 2014

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

DECEMBER 5, 2022

If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Work with Influencers. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Work with Influencers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They can easily create and publish landing pages and blog posts. Other influencer relationships are important too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Don’t overwhelm your happy people. “We

Case Study 165

Case Study Brands B2B Marketing 165

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Social Media Strategies Summit

FEBRUARY 18, 2021

On social media, especially, videos like product tutorials, reviews, or product unboxing are quite popular with both brands and influencers. You can also use live videos to host an interview or a talk with an industry influencer. This also extends to your influencer collaborations on social media.

Trends 193

Trends Social Media Authentication Instagram 193

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Use case for B2B. Audiense Influencers Report.

Analysis 97

Analysis Advertising Journal B2B 97

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

Eventful 147

Eventful Social Media Badge Hashtag 147

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media. 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Collaborate With Influencers For Affiliate Marketing. Influencers.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Webbiquity SMM

APRIL 30, 2020

This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account. Based on a report by Social Tradia, you need to use valid tools to find authentic influencers. Planoly is another scheduling tool for Instagram.

Instagram 160

Instagram Tools Hashtag Authentication 160

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Collaboration is the best ticket to success. Internal influencers.

LinkedIn 107

LinkedIn Tips Curation Training 107

Keyhole.co

MARCH 11, 2024

In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started. A high number of views suggests your page is engaging your network, opening doors to new opportunities and collaborations.

Template 52

Template Templates Analytics LinkedIn 52

Pam Moore

MARCH 7, 2023

Brands can influence thought, emotion and action. I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together. Brands can be similar to humans. Brand can inspire.

Authentication 78

Authentication eBook Brands B2B 78

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This strategy involves working with finance sector social media influencers who have a large following in your target market and who can help promote your brand to their followers.

Platform 84

Platform Social Media Insurance Education 84

Mindjumpers

JUNE 30, 2010

However, rather than using Hoist as a closed platform, we at Mindjumpers have chosen to open up the platform to our clients, or collaborators, with the intention to co-create knowledge and, even more importantly, to improve the efficiency of the working process on a given client project.

Social Media 189

Social Media Collaboration Project Organization 189

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. Opt for micro-influencers. A micro-influencer on Twitter is someone with 2,000 to 50,000 follows. The reason many brands work with micro over macro-influencers who have millions of followers is simple. 500 million tweets are sent out per day.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.

Examples 97

Examples Template Templates How To 97