Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Williamson.

B2B 117

B2B Apple Microsoft Authentication 117

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

Brands 74

Brands Automotive UGC Education 74

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. They want a personalized interaction that’s authentic and engaged.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media. right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 134

Template Templates Social Media Tips 134

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. Take a look at this great example of a quick, 20-second Microsoft Excel tutorial: @cheatsheets. How can you emulate this for your own brand?

Engagement 119

Engagement Video Trends Education 119

Buffer Social

DECEMBER 21, 2023

Instagram Top post based on engagement rate: A repurposed post on marketing metrics View this post on Instagram A post shared by Buffer (@buffer) This was actually a post that I repurposed from the year before because it had been a top- performing post the first time we posted it. Following trends can work when you do it right.

Social Media 97

Social Media Content Meme Metrics 97

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media.

Tools 116

Tools B2B Sentiment Notification 116

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It made me want to play music again and even – I’m sure marketers will love to hear this – visit one of their stores and buy the whole thing! On the contrary, it will most likely add to their personal brands. “I

Video 153

Video Content YouTube Syndication 153

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. You could say it was crash course.

Sports 52

Sports Communities Brands Company 52

Later

JANUARY 22, 2020

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. And if your brand isn’t quite ready for a gritty aesthetic, you can always try this trend on Instagram Stories. . Other pod brands just don't love the Earth enough.

Trends 81

Trends Instagram Library Film 81

Likeable

DECEMBER 17, 2019

It seems that the same marketing truism that brought us the influencer is now leading to its decline. Consumers are heavily influenced by the recommendations of their peers, and most trust what other people have to say about a brand over what a brand has to say about itself. The age of the micro influencer. Drafting off culture.

Trends 57

Trends Social Media Influencer Feed 57

Convince & Convert

FEBRUARY 16, 2016

I am super passionate about what I do in the world of telling business and marketing stories. Storytelling is so much bigger than marketing. Here are seven ways to jump on that next wave and reinvigorate your organization’s storytelling for more successful marketing this year. That is a great thing. highlight to tweet).

B2B 60

B2B Authentication Company Microsoft 60

Bill Hartzer

JANUARY 14, 2014

Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. The IT folks, marketing, CEOs need to think differently. Brands know they want to use a.com and don’t have a lot of choices. But pretty soon, we are going to have a lot of brands marketing these new TLDs.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Convince & Convert

NOVEMBER 2, 2023

Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. Today’s consumers are more marketing-savvy and skeptical than ever before and almost half don’t trust brands to deliver.

Brands 78

Brands Apple Case Study Fashion 78

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Pam Hughes

DECEMBER 30, 2021

… Voice will soon be a primary way consumers connect with the digital world, and a primay way that digital marketers will connect with consumers … Jon Stine, Executive Director, Open Voice Network. Microsoft Cortana uses Bing. Local SEO is an essential part of digital marketing for many businesses.

SEO 68

SEO Strategy Engineering Mobile 68

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The interoperable metaverse is an extension of the vision Meta, Microsoft and others are pursuing to make a reality.

Brands 115

Brands Avatar Fashion Virtual World 115

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. We’ve really been able to build trust and credibility with students on our channel by being relatable and authentic.” And creating a holistic social media strategy becomes a serious headache.

Social Media 205

Social Media Strategy Case Study Education 205

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. link] blur Marketing [link] Is It Curtains for the App Store? Everything.

Social Media 113

Social Media Strategy Apple iPhone 113

Tweaklibrary

JULY 7, 2023

India follows closely behind with an estimated 7%+ of users. ● The majority of social media traffic to ChatGPT originates from good old YouTube. ● Microsoft has plans to invest a whopping $10 billion in the future of ChatGPT. I am a marketing manager with 5 years of professional experience.

Tools 21

Tools Ensembli Fashion Travel 21

Sprout Social

JUNE 6, 2022

Brands simply can not pass up on the potential reach earned from these authentic engagements. TikTok comments allow companies to connect with customers while building brand awareness, so take advantage of the chance to show how your brand can be funny, authentic or witty. Brands comment on viral videos frequently.

Comments 89

Comments Engagement Collaboration Privacy 89

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time. But tracking sentiment is no piece of cake.

Sentiment 96

Sentiment Analysis Tools API 96

Hootsuite

NOVEMBER 24, 2020

We’re talking about tools that handle admin tasks like posting, monitoring and reporting, so that you can keep your social presence on-brand, up-to-date, and authentic, while spending less time on the day-to-day. And using them is a very bad look for reputable brands. The DOs and DON’Ts of social media marketing automation.

Social Media 145

Social Media Tools HootSuite Template 145

Convince & Convert

DECEMBER 9, 2014

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Content created by the brand that’s distributed to an audience developed by a third party via a closed platform controlled by the third party. Who developed the audience. Paid Media.

Marketing 162

Marketing Activities Press Release Mobile 162

Hootsuite

SEPTEMBER 7, 2022

Businesses and brands on LinkedIn are no different: they’ve got layers and complexities. One parent company might operate several different brands with vastly different audiences. With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. Download now.

LinkedIn 99

LinkedIn HootSuite Microsoft News 99

Buffer Social

MARCH 13, 2018

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. We as marketers are benefiting society at large ! But marketing skills and career growth don’t come easy in a field that moves at the speed of light.

Skills 111

Skills Team Content Marketing 111

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Bill Hartzer

NOVEMBER 2, 2021

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. But this is much, much longer.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Mindjumpers

JUNE 14, 2016

Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. So how can these bots work for brands? Besides banks, what other markets will benefit from this? Similar Posts: Snapchat – Proof That Simplicity & Authenticity Wins. How can brands cut-through all the noise?

Facebook 100

Facebook Microsoft Banking Hotels 100

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft.

Trends 60

Trends Marketing Forums Microsoft 60

Buffer Social

AUGUST 23, 2023

While social media is a powerful marketing tool, plenty of entrepreneurs have proved that quality over quantity is key when it comes to using social media to maximize their reach – and sales. If you don’t, fear not; we have guides to defining your target market and creating marketing personas ).

Small Business 77

Small Business Activities Platform Social Media 77

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Hootsuite

AUGUST 26, 2019

Think about what your brand wants to do on Twitter—whether it’s gaining more followers or increasing awareness—and plan accordingly. If one of your primary Twitter goals is to increase brand exposure, this is option is a no-brainer. — Microsoft Store (@MicrosoftStore) August 12, 2019. Partner with a brand or influencer.

Examples 111

Examples Twitter HootSuite Hashtag 111