Oktopost

JULY 7, 2021

Prior to joining the CallMiner team, Eric served as VP of Brand & Digital Marketing at Acquia, where he led brand development, creative services, website operations, editorial, and demand generation.

B2B 117

B2B Apple Microsoft Authentication 117

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

Brands 74

Brands Automotive UGC Education 74

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buffer Social

DECEMBER 21, 2023

When we were brainstorming how to post about this job, Content Writer Tami suggested using old-school Microsoft Paint to create a graphic, and we all loved the idea and ran with it. I’ll always be on the lookout for any trends we can jump on, but only if I feel like I can truly connect them with our brand. Here’s how.

Social Media 97

Social Media Content Meme Metrics 97

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 134

Template Templates Social Media Tips 134

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. Take a look at this great example of a quick, 20-second Microsoft Excel tutorial: @cheatsheets. How can you emulate this for your own brand?

Engagement 118

Engagement Video Trends Education 118

agora pulse

DECEMBER 17, 2019

However, it would be a mistake to dismiss a generation that gave us Bill Gates (born in 1955), Paul Allen (1953) who co-founded Microsoft MSFT, and Steve Jobs (1955) who co-founded Apple. Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network.

Social Media 82

Social Media Authentication Social Media Management comScore 82

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Convince & Convert

NOVEMBER 12, 2014

So I reached out to them to learn more about their work and ended up with a long-distance video interview with Dustin Hinz, Guitar Center’s VP of Brand Experience & Entertainment Marketing (Dustin is based in Los Angeles where as I live in Copenhagen, Denmark). On the contrary, it will most likely add to their personal brands. “I

Video 153

Video Content YouTube Syndication 153

Later

JANUARY 22, 2020

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. And if your brand isn’t quite ready for a gritty aesthetic, you can always try this trend on Instagram Stories. . Other pod brands just don't love the Earth enough.

Trends 81

Trends Instagram Library Film 81

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Here are some of the best tips for engaging with people on LinkedIn: Be authentic. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

SEPTEMBER 7, 2022

The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line. She ended up working at Amazon and then made the move to Microsoft where the company sponsored her work visa.

Brands 18

Brands Small Business Authentication Delicious 18

Convince & Convert

FEBRUARY 16, 2016

In doing my work, in chatting with fellow story practitioners and branding execs, and in doing research for a book to be published later this year, I’ve stumbled upon what I believe (and am already experiencing) the next wave of storytelling will look like. Smart brands already do this; it’s time for others to step up.

B2B 60

B2B Authentication Company Microsoft 60

Likeable

DECEMBER 17, 2019

Consumers are heavily influenced by the recommendations of their peers, and most trust what other people have to say about a brand over what a brand has to say about itself. In July of this year, one of Twitch’s top gaming streamers left the platform for rival, Microsoft-owned Mixer, in an effort to expand his brand beyond gaming.

Trends 57

Trends Social Media Influencer Feed 57

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. They’re branding themselves. has been very good at that.

Sports 52

Sports Communities Brands Company 52

Bill Hartzer

JANUARY 14, 2014

Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Google and Amazon has applied for a lot of new TLDs and it scares the brands.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Convince & Convert

NOVEMBER 2, 2023

Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. Today’s consumers are more marketing-savvy and skeptical than ever before and almost half don’t trust brands to deliver.

Brands 78

Brands Apple Case Study Fashion 78

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The interoperable metaverse is an extension of the vision Meta, Microsoft and others are pursuing to make a reality.

Brands 113

Brands Avatar Fashion Virtual World 113

Pam Hughes

DECEMBER 30, 2021

Microsoft Cortana uses Bing. Instead, SEO success requires authenticity, the use of natural language, and valuable content. You’ll match the language people use in voice searches (user intent) while driving engagement using your brand voice. However, brands often overlook microdata because it is labor-intensive to create.

SEO 68

SEO Strategy Engineering Mobile 68

Social Media Strategies Summit

JANUARY 30, 2024

We’ve really been able to build trust and credibility with students on our channel by being relatable and authentic.” So, she created a Microsoft Teams channel and added everyone with access to one of those accounts. But its templates aren’t on-brand with UBC (or any other university) and are heavily overused.

Social Media 206

Social Media Strategy Case Study Education 206

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time. But tracking sentiment is no piece of cake.

Sentiment 94

Sentiment Analysis Tools API 94

Sprout Social

JUNE 6, 2022

Brands simply can not pass up on the potential reach earned from these authentic engagements. TikTok comments allow companies to connect with customers while building brand awareness, so take advantage of the chance to show how your brand can be funny, authentic or witty. Brands comment on viral videos frequently.

Comments 88

Comments Engagement Collaboration Privacy 88

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. What I found most interesting is the continued shift in the perception of the Apple brand. In December, that meant $175 million in revenue to developers.

Social Media 113

Social Media Strategy Apple iPhone 113

Tweaklibrary

JULY 7, 2023

India follows closely behind with an estimated 7%+ of users. ● The majority of social media traffic to ChatGPT originates from good old YouTube. ● Microsoft has plans to invest a whopping $10 billion in the future of ChatGPT. Can you suggest hidden gems that showcase the authentic beauty and culture of the region?

Tools 21

Tools Fashion Ensembli Travel 21

The Realtime Report

OCTOBER 1, 2020

Businesses around the globe have already lost money, reputations, and hard-won brand strength due to deepfakes,” said Technologent Global Chief Information Security Officer Jon Mendoza. That has included initiatives like The Content Authenticity Initiative (CAI) white paper. Deep Fake Solutions. The Pentagon Is Using Zoom. Is it Safe?,

Authentication 172

Authentication Training Microsoft Fashion 172

Hootsuite

SEPTEMBER 7, 2022

Businesses and brands on LinkedIn are no different: they’ve got layers and complexities. One parent company might operate several different brands with vastly different audiences. With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement.

LinkedIn 99

LinkedIn Microsoft HootSuite Groups 99

Hootsuite

NOVEMBER 24, 2020

We’re talking about tools that handle admin tasks like posting, monitoring and reporting, so that you can keep your social presence on-brand, up-to-date, and authentic, while spending less time on the day-to-day. And using them is a very bad look for reputable brands. The DOs and DON’Ts of social media marketing automation. (And

Social Media 145

Social Media Tools HootSuite Template 145

Hootsuite

JANUARY 10, 2024

It’s not the best for creating brand elements like logos or packaging designs, though. Brand identity, after all, calls for more than just aesthetics. That makes it a great tool for generating on-brand articles, social media posts, and scripts that consistently reflect your voice. Canva Creating a brand from scratch?

Tools 99

Tools HootSuite Price Marketing 99

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Mindjumpers

JUNE 14, 2016

Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. So how can these bots work for brands? Similar Posts: Snapchat – Proof That Simplicity & Authenticity Wins. How can brands cut-through all the noise? Customer Service and Added Value.

Facebook 100

Facebook Microsoft Banking Hotels 100

Convince & Convert

DECEMBER 9, 2014

Content created by the brand that’s distributed to an audience developed by a third party via a closed platform controlled by the third party. Content created by the brand that’s distributed to an audience developed by the brand via a closed platform controlled by the brand. Paid Media. Owned Media. Granted Media.

Marketing 162

Marketing Activities Press Release Mobile 162

Bill Hartzer

NOVEMBER 2, 2021

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. To give you an idea of what is typical for a trademark application, I would say that they “typical” description of goods and services is usually a few sentences, or a paragraph at best.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buffer Social

AUGUST 23, 2023

If you regularly work with creators or want to start, Instagram’s Branded Content tools make it easy to partner up. These channels allow brands or creators to send mass messages directly to followers who have opted in to receive them – great for preventing big announcements from being swallowed by the Instagram algorithm.

Small Business 77

Small Business Activities Platform Social Media 77

Hootsuite

AUGUST 26, 2019

Think about what your brand wants to do on Twitter—whether it’s gaining more followers or increasing awareness—and plan accordingly. If one of your primary Twitter goals is to increase brand exposure, this is option is a no-brainer. — Microsoft Store (@MicrosoftStore) August 12, 2019. Partner with a brand or influencer.

Examples 111

Examples Twitter HootSuite Hashtag 111

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want.

Social Media 153

Social Media Policies Consultant Social CRM 153

Social Media Marketing

MAY 29, 2013

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. The authors note that brands could be doing better by implementing targeted advertising.

Social Media 164

Social Media Yahoo Storify Flipboard 164