Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

How to Obtain More Views on Your Facebook Page [presentation]


Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results.

How to Kick-Start Your Content Marketing [Report]


A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Social Media Analytics – How to Engage With The Data Of Social Media.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Social Media Analytics – How to Engage With The Data Of Social Media


Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

Perfecting the Product Page


This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product page

What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

If you are curious on learning more, check out our white paper on the subject. Facebook Marketing Social Media Analytics Social Media Marketing facebook organic reach Social Media Trends

3 Differences Between B2C and B2B Social Media Marketing


Content is no longer just written words such as white papers, blog posts etc. Here are a few types of content that B2B marketers can leverage: White Papers/eBooks. White papers , while extremely labor intensive, serve a plethora of beneficial purposes for a B2B marketer.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Unlike a white paper or eBook, video assets make people feel. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. By now, most marketers have realized that video isn’t a passing fad.

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Social Business + Big Data = Business intelligence


I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! Tweet. Every day we create 2.5

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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. Social Analytics Dashboard.

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. Shared access to common tools will streamline creation, curation, measurement, analytics and deployment. Analytics: what matters to content marketers? Do you struggle to keep up with the demand for quality content?

What Exactly Do You Do?

Webbiquity SMM

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?”

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10 Key Ways to Repurpose Content for Your Business

The Realtime Report

Look for posts that are getting the most engagement from your readers or use the information from your website analytics system to see what posts get the most traffic. Create an eBook or White Paper. 10 Key Ways to Repurpose Content for Your Business.

Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]


Similar Posts: Google Analytics Unveils a Set of Social Reports. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more.

How Our Social Media Managers Get Into The Mindset In The Moment

Ignite Social Media

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Couple that with extensive analytics and reviews of post performance, and our community managers are experts in the audience they are serving. Download the white paper here: [link].

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Blogging isn’t free.

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10 Key Ways to Repurpose Content for Your Business

The Realtime Report

Look for posts that are getting the most engagement from your readers or use the information from your website analytics system to see what posts get the most traffic. Create an eBook or White Paper. 10 Key Ways to Repurpose Content for Your Business.

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released. Mimicry is not a strategy. Compulsion is not a strategy.

How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales. 15 Tips to Zoom Your Brand (white paper).

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Don’t know: Again not at all surprisingly, larger companies tend to have more sophisticated web analytics capabilities.

Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes. 8 Steps to Develop a Social Business Plan (white paper).

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.

Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. Don’t Forget Analytics.

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Do I Really Need a Social CRM for My Business?

agora pulse

It provides you with powerful analytics all in one place. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez.

#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Don’t just push out the first article/course/white paper you think of. Great Social PR isn’t possible without getting down and dirty with your analytics. You know how some people are constantly complaining, to the point you really don’t want to be around them?

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Business Transformation. From Marketers To Makers.

Twist Image

Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The business transformation here is in leveraging analytics, multivariate testing and more to better move a consumer through a digital sales funnel. . analytics. web analytics. white paper. Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself.

How to Fill Up Your Social Media Calendar [Strategy + Template]

Rebekah Radice

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). White papers.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

Why even social media newbies must learn to be a data and analytics junkie. How to Get Your Social Marketing Budget Approved (white paper). It is clear social media marketing is delivering real and measurable business value for companies large and small today.

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Blog #6.4: Narrative Storytelling for Sales – The Conclusion


A recent report issued by SalesForce confirmed that high performance sales organizations are 4x more likely to use predictive analytics. Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Smart selling fueled by predictive analytics will jump 77% among high performing sales organizations in the next 12 – 18 months. Thomas Davenport, Expert on Analytics and Big Data.

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Search and Social Weekly 1.5

Josh S Peters

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. The Small Business Guide To Google Analytics by Simply Business. Google Analytics can tell you.

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How to: Develop an Advanced Understanding of Social Media


These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers. Learn Analytics.

Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up


Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]. Social Media Analytics – How to Engage With The Data Of Social Media. Tweet.

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How to Create a Social Media Calendar (and What You Need in It)

Rebekah Radice

Here’s how: – Google Analytics. White papers. To determine how often to post , look at your analytics and see when your audience is online. Do you scramble to find content to post on social media? Rush to share something because you feel the pressure to post?

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Analytics solutions can be very helpful, so long as they give you the information that you want.

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