Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

How to Kick-Start Your Content Marketing [Report]


A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Social Media Analytics – How to Engage With The Data Of Social Media.

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Trending Sources

Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

For a holistic view, conduct this research on two levels: conversation around your brand specifically… This is a sample chart from Simply Measured’s Social Analytics solution. The Role of Social Analytics in Optimizing a Social Plan Download.

How to Obtain More Views on Your Facebook Page [presentation]


Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results.

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Perfecting the Product Page


This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product page

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. To use this goal type, you must: Have your Google Analytics installed before your tag on your website.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Unlike a white paper or eBook, video assets make people feel. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. By now, most marketers have realized that video isn’t a passing fad.

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Have you been spinning your wheels trying to utilize social media to grow your business?

Social Marketing Analytics: a great report from Altimeter

Gemma Went

This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. I’ve shared stuff from Altimeter a few times and this white paper is one of the best.

The Social Media Lifecycle [Infographic]


Monitoring, analytics, engagement, reporting, and collaboration are part of a feedback loop uberVU calls the Social Media Lifecycle. Included in the white paper is an examination of how some brands use this social media feedback loop to reach their goals and how they measure progress.

Social Business + Big Data = Business intelligence


I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! Tweet. Every day we create 2.5

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups.

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25 Excellent Content Marketing Tools for Your Brand


The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Includes an editorial calendar and analytics tool.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.

“So What?” is the Big Trend of 2015

Geoff Livingston

As The Financial Brand so aptly noted , “Data analytics is the new marketing battlefield.” Most companies don’t have experienced staff, analytical skills, time to learn, and/or the internal discipline to use their data assets well.

Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]


Similar Posts: Google Analytics Unveils a Set of Social Reports. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Blogging isn’t free.

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Business Transformation. From Marketers To Makers.

Twist Image

Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The business transformation here is in leveraging analytics, multivariate testing and more to better move a consumer through a digital sales funnel. . analytics. web analytics. white paper. Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself.

Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. Social Analytics Dashboard.

Community management and content creation

Janet Fouts

Some are analytical thinkers and know how to extract ROI from a stone. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Analytics solutions can be very helpful, so long as they give you the information that you want.

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How to: Develop an Advanced Understanding of Social Media


These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers. Learn Analytics.

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How to Create Better Content for Any Point in the Funnel

Simply Measured

Turn to Social Analytics. Sort your content by pageviews and time-on-site to see which blogs, white papers, etc. Here’s the real question: How do I create content with a purpose? We talk about the funnel a lot on the Simply Measured blog.

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Search and Social Weekly 1.5

Josh S Peters

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. The Small Business Guide To Google Analytics by Simply Business. Google Analytics can tell you.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Topics Stats & Tools Training & Education Jobs White Papers. Analytics. › Analytics › Actionable Analysis. Get the ClickZ Analytics newsletter delivered to you. Web Analytics. ); //. WHITE PAPERS. ); //. ); //. Analytics.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics.

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10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. How to Get Your Social Marketing Budget Approved (white paper).

What Exactly Do You Do?

Webbiquity SMM

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?”

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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez.

Nielsen Report: Blogs Still on the Rise | ClickZ

Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Analytics. WHITE PAPERS. ); //. ); //. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email.

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released. Mimicry is not a strategy. Compulsion is not a strategy.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

Why even social media newbies must learn to be a data and analytics junkie. How to Get Your Social Marketing Budget Approved (white paper). It is clear social media marketing is delivering real and measurable business value for companies large and small today.

How Our Social Media Managers Get Into The Mindset In The Moment

Ignite Social Media

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Couple that with extensive analytics and reviews of post performance, and our community managers are experts in the audience they are serving. Download the white paper here: [link].

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S.

The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. MarketingVox covered the release of the comScore white paper with a news items titled, comScore: Unlimited Inventory, Lousy Metrics Cheapen Digital Ads. web analytics.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Marketing data and analytics classes (18-24). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Google Analytics Academy.

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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. Shared access to common tools will streamline creation, curation, measurement, analytics and deployment. Analytics: what matters to content marketers? Do you struggle to keep up with the demand for quality content?

This Week in Social Media – 8/7/2013

Social Media Marketing

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more.