Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

How to Obtain More Views on Your Facebook Page [presentation]


Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results.

How to Kick-Start Your Content Marketing [Report]


A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Social Media Analytics – How to Engage With The Data Of Social Media.

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Perfecting the Product Page


This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product page

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Social Media Analytics – How to Engage With The Data Of Social Media


Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Have you been spinning your wheels trying to utilize social media to grow your business?

3 Differences Between B2C and B2B Social Media Marketing


Content is no longer just written words such as white papers, blog posts etc. Here are a few types of content that B2B marketers can leverage: White Papers/eBooks. White papers , while extremely labor intensive, serve a plethora of beneficial purposes for a B2B marketer.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Unlike a white paper or eBook, video assets make people feel. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. By now, most marketers have realized that video isn’t a passing fad.

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Social Business + Big Data = Business intelligence


I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! Tweet. Every day we create 2.5

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. Social Analytics Dashboard.

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S.

10 Key Ways to Repurpose Content for Your Business

The Realtime Report

Look for posts that are getting the most engagement from your readers or use the information from your website analytics system to see what posts get the most traffic. Create an eBook or White Paper. 10 Key Ways to Repurpose Content for Your Business.

Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. Shared access to common tools will streamline creation, curation, measurement, analytics and deployment. Analytics: what matters to content marketers? Do you struggle to keep up with the demand for quality content?

What Exactly Do You Do?

Webbiquity SMM

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?”

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10 Key Ways to Repurpose Content for Your Business

The Realtime Report

Look for posts that are getting the most engagement from your readers or use the information from your website analytics system to see what posts get the most traffic. Create an eBook or White Paper. 10 Key Ways to Repurpose Content for Your Business.

Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]


Similar Posts: Google Analytics Unveils a Set of Social Reports. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.

How Our Social Media Managers Get Into The Mindset In The Moment

Ignite Social Media

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Couple that with extensive analytics and reviews of post performance, and our community managers are experts in the audience they are serving. Download the white paper here: [link].

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Blogging isn’t free.

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Don’t know: Again not at all surprisingly, larger companies tend to have more sophisticated web analytics capabilities.

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released. Mimicry is not a strategy. Compulsion is not a strategy.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes. 8 Steps to Develop a Social Business Plan (white paper).

Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. Don’t Forget Analytics.

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Do I Really Need a Social CRM for My Business?

agora pulse

It provides you with powerful analytics all in one place. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez.

How to Fill Up Your Social Media Calendar [Strategy + Template]

Rebekah Radice

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). White papers.

Business Transformation. From Marketers To Makers.

Twist Image

Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The business transformation here is in leveraging analytics, multivariate testing and more to better move a consumer through a digital sales funnel. . analytics. web analytics. white paper. Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself.

Community management and content creation

Janet Fouts

Some are analytical thinkers and know how to extract ROI from a stone. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

Why even social media newbies must learn to be a data and analytics junkie. How to Get Your Social Marketing Budget Approved (white paper). It is clear social media marketing is delivering real and measurable business value for companies large and small today.

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Blog #6.4: Narrative Storytelling for Sales – The Conclusion


A recent report issued by SalesForce confirmed that high performance sales organizations are 4x more likely to use predictive analytics. Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Smart selling fueled by predictive analytics will jump 77% among high performing sales organizations in the next 12 – 18 months. Thomas Davenport, Expert on Analytics and Big Data.

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Search and Social Weekly 1.5

Josh S Peters

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. The Small Business Guide To Google Analytics by Simply Business. Google Analytics can tell you.

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How to: Develop an Advanced Understanding of Social Media


These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers. Learn Analytics.

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

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How to Create a Social Media Calendar (and What You Need in It)

Rebekah Radice

Here’s how: – Google Analytics. White papers. To determine how often to post , look at your analytics and see when your audience is online. Do you scramble to find content to post on social media? Rush to share something because you feel the pressure to post?

Social Media Metrics for Small Business

Proactive Report

Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. Google Analytics will help you track much of this activity.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine.

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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up


Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]. Social Media Analytics – How to Engage With The Data Of Social Media. Tweet.

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8 Elements in a Successful Content Marketing Plan

Rebekah Radice

Hop over to tools like BuzzSumo , SEMRush , and Google Analytics to see what your audience is already engaging with and sharing. Content marketing is a complex undertaking. From ideation to creation, it’s easy to get caught up in the how and forget about taking action.

How to Develop Your Social Media Brand Strategy

Rebekah Radice

White papers. Use analytics to determine when your followers are most active online. We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared.

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10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. How to Get Your Social Marketing Budget Approved (white paper).

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