Trending Sources

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.

How to Kick-Start Your Content Marketing [Report]


A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. The seven-step approach to delivering success.

Report 123

How to Obtain More Views on Your Facebook Page [presentation]


Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. Similar Posts: Facebook Real-Time Analytics. – increase your brand visibility.

Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

For a holistic view, conduct this research on two levels: conversation around your brand specifically… This is a sample chart from Simply Measured’s Social Analytics solution. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social Media White Papers, Guides, & eBooksHow You Can Help. How You Can Help.

Social Media Analytics – How to Engage With The Data Of Social Media


Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Slide 11-13: Reference to a recent white paper by Awareness inc.

Data 101

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!

ROI 62

Quality vs. Quantity: Hero, Hub, and Hygiene Content

Spin Sucks

The YouTube Hero, Hub, Hygiene model is a helpful framework that lays out different classes of content and provides a useful analytic tool to review your content strategy. To those who are not familiar with it and in the context of knowledge businesses, Hero content is the big projects: The once or twice-yearly budget seminars, white papers, or big research pieces. Hub Content.

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

So, in this example, Lara will pitch stories that include “social media simplified” as the anchor text and, when clicked, it will lead people to a specific blog post, a FAQ page, a white paper, an archived newsletter, or other content you give away free (meaning, you don’t require an email address to gain access). By Gini Dietrich. I am back! So let’s talk SEO.

Social Business + Big Data = Business intelligence


I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! Big Data Tech Development analysis BDA Big data Big Data Applications Social Media Social Performance Software Web analyticsTweet.

Data 121

The Social Media Lifecycle [Infographic]


Monitoring, analytics, engagement, reporting, and collaboration are part of a feedback loop uberVU calls the Social Media Lifecycle. Included in the white paper is an examination of how some brands use this social media feedback loop to reach their goals and how they measure progress. Or they can be very complex, such as launching a new product.

4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Unlike a white paper or eBook, video assets make people feel. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. Digital Marketing analytics digital marketing KPIs landing pages marketing strategy narrowcasting video calls to action video marketing vidyard By now, most marketers have realized that video isn’t a passing fad.

Video 58

Social Marketing Analytics: a great report from Altimeter

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Social Marketing Analytics: a great report from Altimeter 06/05/2010 tags: Altimetere , social media measurement by Gemma Went The social media results debate continues to rumble on, with many people struggling to get a handle on how to measure social activity. I hope you find it useful. what a year!

25 Excellent Content Marketing Tools for Your Brand


The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. (free/paid).

Tools 138

“So What?” is the Big Trend of 2015

Geoff Livingston

As The Financial Brand so aptly noted , “Data analytics is the new marketing battlefield.” Most companies don’t have experienced staff, analytical skills, time to learn, and/or the internal discipline to use their data assets well. ” At Tenacity5 all of us have completed or are taking Google’s Analytics Academy series of courses on measurement.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. Listening Reputation Management Reputation Monitoring Search Social Media Social Networking Blackberry Fresh Networks Semantic Sentiment Social Media Analytics

Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]


Similar Posts: Google Analytics Unveils a Set of Social Reports. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. Sounds easy, right?

Four Tips to Help You Create Content in a tl;dr World

Spin Sucks

BuzzFeed atomizes a white-paper-sized story into four trend-focused stories. A variety of data sources can help—from internal data such as web analytics and customer service inquiries to external data such as search queries and social conversations. It may warrant a longer article, a white paper or even a series of articles to tell the right story. SQUIRREL!

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity. Don’t make a mess out of it.

B2B 56

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests. Social data is becoming increasingly important in the new product development processes of many companies.

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. And, web analytics isn’t really measurement, either, unless you’re using analytics to dig into what people are doing and buying. Analytics will tell you that. By Gini Dietrich. Just before the holidays, Are You a Content Machine ?,

Survey 103

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Blogging isn’t free. Thus, blogging presents a serious opportunity cost to the company. Blogging Revenue Calculation.

ROI 56

Social Media Checklist: Planning for a Very Social New Year

Spin Sucks

Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? Same with any paid plans, whether it’s email newsletter signups or white papers you’ll be setting up behind landing pages. By Eleanor Pierce It’s that time again! Time to start thinking about what kind of pies to make for Thanksgiving! You don’t do this? Well I do. I can’t tell you that.

Business Transformation. From Marketers To Makers.

Twist Image

Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The business transformation here is in leveraging analytics, multivariate testing and more to better move a consumer through a digital sales funnel. . analytics. web analytics. white paper. Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. After all, it was for your own good. Not easy. It''s insanity.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “If you can’t measure it, you can’t manage it.”

How To 119

What Exactly Do You Do?

Webbiquity SMM

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens. So, what exactly do you do?

B2B 32

Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. A commitment to actually doing something with social analytics data. Social Analytics Dashboard. Social Analytics Report for Me.

Community management and content creation

Janet Fouts

Some are analytical thinkers and know how to extract ROI from a stone. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. I was part of a discussion on Twitter this morning around this post of George Snell’s.” Really??

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Start with research: is your goal achievable?

Six Tips for Using Google+ Now

Spin Sucks

You can share blog posts, company news, white papers, videos, podcasts, photos, eNewsletters, or any other content you’re producing. Then, when you open Google analytics and look at your traffic referral sources, you’ll see as one of them. Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. So I give in.

Google 152

How to: Develop an Advanced Understanding of Social Media


These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers. Learn Analytics. If you have any intentions of being a social media professional – go out and get your: Google Analytics Certification.

How To 118

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Analytics for your website, blogs, and social media channels. Today’s guest post is written by Hilary Marsh. .

Search and Social Weekly 1.5

Josh S Peters

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. The Small Business Guide To Google Analytics by Simply Business. Google Analytics can tell you. If you like it, don’t like it, or even just don’t care let me know in the comments below!

eBook 50

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. How to Get Your Social Marketing Budget Approved (white paper). They talk about differentiation and how to stand out from the crowd. They know how to work smart, not just hard.

Tips 37

Review of Content Marketing Measurement Platform Squeeze

Spin Sucks

Let’s say you have a white paper download area on yours or a client’s website and you are sending out a new newsletter this month. If you asked me, based on Google analytics alone, which days of the week and times are most popular for our content, I would have said Mondays, Tuesdays, and Thursdays from 7 a.m.-9 I have something new for you to try! And love it I do.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Topics Stats & Tools Training & Education Jobs White Papers. Analytics. › Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Get the ClickZ Analytics newsletter delivered to you.

The Buyer’s Journey: Ask Yourself These 11 Questions

Spin Sucks

This is where your analytics and research must guide you. Have clear calls-to-action and an easy user experience for them to take the next step–whether that be to request a demo, contact you in someway for more info, chat live, watch video testimonials, or download a more detailed white paper or case study. By Laura Petrolino. It was all an experience, into itself.

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.

Do I Really Need a Social CRM for My Business?

agora pulse

It provides you with powerful analytics all in one place. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper. It will save you from logging into multiple accounts every day and producing many separate analytics report by having it all happen in one place.

Nielsen Report: Blogs Still on the Rise | ClickZ

Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Analytics. WHITE PAPERS. ); //. ); //. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Marketing. Media.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Marketing data and analytics classes (18-24). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Understanding and using Google Analytics Data. Introduction to Analytics and the Language of SAS. What Is Social?

Class 51