Pam Moore

MARCH 29, 2017

This couldn’t be further from the truth as social media utilizes your greatest asset which is time! The reality is achieving success inclusive of measurable business results using social media is not easy. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Easily share on social networks, via email and add to websites or blogs. Track views + analytics. It works with Powerpoint, Keynote, PDFs, Word docs, Open Office, iWorks.

Marketing 88

Marketing Small Business URL Analytics 88

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Pam Moore

SEPTEMBER 7, 2016

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

AUGUST 3, 2012

I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Approximately 100 pages of proprietary information about the state of social media. Valid, statistically significant answers to the most pressing social media questions.

Brands 114

Brands Twitter Facebook Research 114

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Laurel Papworth

APRIL 28, 2011

White Paper: Value of a Facebook Fan - An Empirical Review. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. Plus it doesn't work for scarcity based social sales where you just want to sell ONE house. On average, fans spend an additional $71.84

Facebook 110

Facebook Directory Statistics Review 110

Buzz Marketing for Technology

JUNE 27, 2008

Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Marketing data and analytics classes (18-24). Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. We’re going to begin with Google Analytics.

Template 131

Template Templates Social Media Strategy 131

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. LinkedIn also provides dedicated analytics for each page. #6.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

OCTOBER 26, 2020

To help guide you as you read, here are some features and capabilities of social media management platforms to pay attention to as you browse our recommendations: Platforms supported and update frequency. Monitoring and social listening capabilities. Insightful analytics and reports . ROI measurement for social media activities.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Don’t tell me it’s too hard or that your boss doesn’t know YouTube from an iPod.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. Once you’ve made a video, you likely share it on social networks and wait for the views to roll in. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. It’s a massive win for your content strategy.

Video 166

Video Marketing B2B eBook 166

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. We’re going to begin with Google Analytics.

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

SEPTEMBER 5, 2017

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? White papers. What platform(s) align with the type of content you share?

Social Media 111

Social Media Strategy Brands How To 111

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. .

Conference 196

Conference Social Media SEO Marketing 196

Rebekah Radice

SEPTEMBER 5, 2017

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? White papers. What platform(s) align with the type of content you share?

Social Media 60

Social Media Strategy Brands How To 60

Webbiquity SMM

NOVEMBER 5, 2012

“95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” ” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.”

Review 190

Review Press Release SEO Engineering 190

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. By segmenting your content by topics, you will make it easier for them to discover the content that’s most compelling for them and their networks. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And many of us in the social media space are guilty of that particular sin. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. Have an interesting article or social post that you could turn into a long form graphic? Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Twitter Analytics.

Social Media 148

Social Media How To Analytics Types 148

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Photo Credit: Gorilla Suit. And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. Have an interesting article or social post that you could turn into a long form graphic? Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Twitter Analytics.

Social Media 60

Social Media How To Analytics Types 60

ProBlogger

SEPTEMBER 12, 2012

To identify your keywords in the first place, make sure to check your content analytics tool to see what organic keywords and topics are popular with your readers. Use this area to show off links to your social networks, subscriptions to your RSS feed and email list, and free downloads of white papers, infographics or badges.

Real Estate 52

Real Estate Embedding Badge Creative Commons 52

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MAY 19, 2014

It’s not a social network, it’s a content network with a comments layer. In our company, we describe this difference between small and big social/content as “ bricks and feathers.” 43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Buzz Marketing for Technology

JULY 24, 2008

Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." Inflammation and the Host Response to Injury consists of an interdisciplinary network of investigators from U.S. The national collaboratory—A white paper. academic research centers.

Communities 180

Communities Sample Samples Project 180

Webbiquity SMM

AUGUST 26, 2010

.&#. 10 Ways to Grow Your Facebook Page Following by Social Media Examiner. In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base.

Advertising 215

Advertising Facebook Marketing B2B 215