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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. Many organizations establish a governing body such as a center of excellence, an editorial board or steering committee to define how content is developed, curated, created and reviewed; and to establish other publishing standards and practices.

Content 282
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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. A commitment to actually doing something with social analytics data.

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Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. Don’t Forget Analytics. Content Creation Content Curation' Middle of the Funnel.

Content 68
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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Shonali actually mentioned a recent campaign that Sweden implemented, where they curate local Swedish citizens to run the official @sweden Twitter account each week. Don’t just push out the first article/course/white paper you think of. Great Social PR isn’t possible without getting down and dirty with your analytics.

Module 100
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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

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Do I Really Need a Social CRM for My Business?

agora pulse

It makes curating and scheduling relevant content simple. It provides you with powerful analytics all in one place. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper. Others go above and beyond.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].