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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

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Can You See Who Views Your VSCO? Understanding Privacy and User Experience on the Popular Photo Platform

BeingOptimist

Due to some privacy concerns users have started expressing concern and have asked if there is a way to see who has viewed their VSCO profile. Security: If you are concerned about your privacy, you may want to know who is viewing your profile. VSCO has been criticized for its privacy practices.

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How Bloggers and Webmasters Violate Your Privacy With Google Analytics

Ari Herzog

of bloggers and other webmasters around the world use a free tool called Google Analytics to track website visitors and click-through metrics. You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites.

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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

Provide a privacy policy URL. If you want to select users by segment, those segments would need to have been created already… You can do that in Facebook Analytics. Go to Facebook Analytics and select your app as an Analytics Entity. Navigate to “Basic” under “Settings” on the left.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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Google Plus and personal privacy

Janet Fouts

Andy Carvin was at the Edinburgh International TV Festival and had an opportunity to ask Eric Schmidt, the CEO of Google how Google can justify their policy of real names only on the Google Plus service when using real identities could put people at risk. If Google Plus is indeed an identity network where is it going to go next?

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. What These Shifts Mean for Your Business.