Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.

Consumers Want Personalization And Privacy

Twist Image

Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." A few days ago, TechCrunch published a scathing editorial piece based on a new study titled, The Online Privacy Lie Is Unraveling. analytics. privacy. web analytics. Have you ever shopped on Amazon ? Probably one of the stupidest questions ever asked in 2015.

How Bloggers and Webmasters Violate Your Privacy With Google Analytics

Ari Herzog

of bloggers and other webmasters around the world use a free tool called Google Analytics to track website visitors and click-through metrics. PRIVACY. You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.

Has Social Media Killed Off Privacy?

Laurel Papworth

Billions of photographs – no exaggeration – are collated at Face.com “Our facial recognition analytics are able to identify faces well, despite difficult circumstances like poor lighting, poor focus, subjects wearing eyeglasses, facial hair, and even Halloween costumes.”

Inside Look at Facebook Privacy Settings

Ari Herzog

I then created the following video (which I uploaded to YouTube here ) showing how I implement the myriad of Facebook privacy settings. Please watch this and share it with your friends and colleagues (and I apologize it is lengthier than I anticipated) for an educational how-to on Facebook privacy. Thanks! -- Ari Herzog thanks you for reading Inside Look at Facebook Privacy Settings on his blog. How Bloggers and Webmasters Violate Your Privacy With Google Analytics.

Google Plus and personal privacy

Janet Fouts

Regarding countries like Iran and Syria, people there have no expectation of privacy anyway due to their government’s own policies, which implies (to me, at least) that Schmidt thinks there’s no point of even trying to have a service that allows pseudonyms.

Privacy Is Dead. Facebook and Cambridge Analytica Have Just Confirmed It.

Twist Image

What Facebook has actually done here is to confirm the death of privacy. EU and Britain, words of concern from the British prime minister and speculation that users could sign out of the social media giant's site for good due to concerns over data breaches and privacy threats. This may be the precise moment in time when we all acknowledge that privacy is officially gone. analytics. online privacy. privacy. Did Facebook hack the 2016 U.S. election?

Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand the difference between personalization (tracking their usage to create a better and more personalized experience) versus privacy (capturing personal information and using it in any way that has not been pre-approved by the consumer).

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

The End Of Privacy. The Beginning Of Personalization

Twist Image

One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik , the digital marketing evangelist for Google and author of the bestselling books, Web Analytics - An Hour A Day and Web Analytics 2.0 ). it] would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web. It removes the privacy issue (hopefully. privacy.

Google To Introduce Opt Out Browser Plug In For Analytics

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. Next I log into my Google Analytics account to get the latest data for my clients. What does that mean for us Google Analytics junkies??

Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

Sometimes the website has a privacy policy that tells you this, sometimes it doesn’t.

How to Set Your Facebook Privacy Settings If You Don't Want Your.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this? To avoid having people requesting to be your friend with the result of being ignored making you look like a jerk, it is advisable to set your privacy settings so that the profile cannot be searched out or inadvertently stumbled upon.

Interested in mobile or internet privacy and security?

The Way of the Web

Web Strategy Wikinomics Rankings ← Why ‘journalists’ might need the likes of Wikileaks Nokia developers, Absolute Radio and the N8 → Interested in mobile or internet privacy and security?

Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

The Realtime Report

Facebook amends privacy policy by removing line on minors – Facebook has updated its user privacy policies, including removing language about how teenagers’ content can be used in ads (Bloomberg).

News 160

What Is It Like To Be Your Customer?

Small Business Mavericks

Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 49% of consumers are less willing to share their personal data for fear of identity theft & other privacy concerns. Tracking & Analytics big data customer data customer relations marketing privacy

What Could Kill Google and Facebook

Webbiquity SMM

One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experience

Google 163

The Long Tales - The Best In Business Innovation Content - Issue #4

Twist Image

analytics. online privacy. privacy. Welcome to the 4th edition of The Long Tales - the best in business innovation content. At what price marketing? The Facebook data harvesting story continues to grow. It doesn't seem like Silicon Valley and consumers are going to give Facebook a pass on this one. It also feels like there is a general sentiment of "enough is enough." As a marketing professional, I know what comes next: Government intervention and regulation. Classic.

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 3 Visual Analytics is Paramount .

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

In short: it's a mess (and why we're all being emailed - non-stop - by every business we have ever signed up for about these new terms and updates to privacy policies). analytics. privacy. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

In short: it's a mess (and why we're all being emailed - non-stop - by every business we have ever signed up for about these new terms and updates to privacy policies). analytics. privacy. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Search Analytics. Google analytics. Mobile analytics is so crucial. IoT analytics branding Digital Disruption Digital transformation SEO/SEM social media

Pluck 170

The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

Here are some of this week's best in business innovation: Facebook and Cambridge Analytica have just confirmed it: online privacy is dead - Macleans. analytics. online privacy. privacy. Welcome to the 3nd edition of The Long Tales - the best in business innovation content.

Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

and, of course the privacy issues that come along with it. . analytics. privacy. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

A Surefire Way to Get Verified on Twitter

agora pulse

Tweets set as public in Tweet privacy settings. Twitter Analytics Twitter managementTwitter recently announced a “verified” button and the Twittersphere is buzzing over which users can get it and how.

Six Links Worthy Of Your Attention #422

Twist Image

Technology, it seems, keeps throwing us curve balls, forcing us to renegotiate the edges of privacy, fairness, free speech, and more. privacy. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Buy 52

Gross Hacker Marketing

Twist Image

My buddy, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often regales audiences with the idea that a customer is only a true customer if they have bought from you more than once (a principal that a leading chief marketer had shared with him). privacy. web analytics. web analytics 20. web analytics an hour a day. Do you want customers or email addys?

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Start by connecting your Webmaster Tools property with Analytics.

Much Of Our Government Digital Surveillance Is Outsourced To Private Companies

Forbes Social Media

From acquiring and managing the vast datasets recording our daily lives to providing analytic software and services on top of that data, much of what we think of as government surveillance is actually performed by private companies, often with far fewer privacy safeguards or cyber protections

YouTube Tuesday: Checking In With Facebook Places

Firebelly

People are calling it a Facebook killer (due to privacy concerns).

The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

Rather, we purposely set out to ensure that we’ve brought the folks from our Privacy, IT, Legal, Training, and HR teams into the fold. skills, Darren West and his team’s analytical experience, and so on and so on.

One potential USP for Diaspora

The Way of the Web

The big worry about Diaspora is that even if it’s finished, available, and a great service – not enough people will necessarily care enough about privacy etc to sign up and get critical mass to it.

Six Links Worthy Of Your Attention #324

Twist Image

How Airbnb Kills Our Ideas of Privacy - The Daily Beast. lean analytics. privacy. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Social Media Facebook Security

Social Media Network Marketing

It is definitely good that Social Media Network sites are having privacy protection.

6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Social media marketers use social media management tools and SEOs use keyword research and analytics tools. Google Analytics. Google Analytics is easily one of the best overall marketing tools, not just limited to SEO or social. Analytics

SEO 100

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics.

Facebook Isn't (Just) A Destination

Twist Image

Facebook sees, knows and understands their web analytics. We all know Facebook is not perfect (security, privacy issues, etc.). privacy. web analytics. Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at the same time.

Google Integrates Social and Search with “Search Plus Your World”

Idaconcpts

Some experts wonder whether the broadened search capability will raise privacy concerns among users. Social Media Web Analytics Google google plus search plus your worldGet ready, because Google is getting personal.

Google 144