Does your organization need a social media policy?

SocialFish

Well, maybe, maybe not. Tip o’the hat to Liam Barrington Bush aka @hackofalltrades. The flowchart is funny, but the reasoning behind it is pretty serious. Do you trust your staff? If not, why are they your staff?

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview.

Can Twitter Analytics Predict a Trump v. Clinton Winner?

agora pulse

Using the free Twitter Analytics Report Card from Agorapulse, let’s take a quick look at the two U.S. Check the “Publishing Quality” column on the Twitter Analytics Report Card grid above for details.). The post Can Twitter Analytics Predict a Trump v.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it.

Sum-up on Facebook’s Recently Launched Features

Mindjumpers

Facebook Terms and Policy Hub” : In the beginning of May, Facebook launched a new site that tries to help all of their users navigate in the jungle that is Facebook’s terms and policies. “Facebook Terms and Policies Hub” Has Been Launched.

How Bloggers and Webmasters Violate Your Privacy With Google Analytics

Ari Herzog

of bloggers and other webmasters around the world use a free tool called Google Analytics to track website visitors and click-through metrics. You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Policies and Regulation.

What To Remember In Social Media Marketing & PR

Mindjumpers

2) When having established a plan or strategy of activities on social media, it’s a very good idea to produce a social media policy for internal use in your business. Social Media Marketing Policies and Education: The Employee Perspective.

5 Ways Influencers Can Change Your Twitter Results

agora pulse

A post that I wrote previously about creating a social media policy was shared by Michael Stelzner, owner of Social Media Examiner. Twitter Analytics Twitter management

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Start by connecting your Webmaster Tools property with Analytics.

Two Recent Changes To Facebook Insights

Small Business Mavericks

Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. And your Insights analytics will likely reflect that going forward. First, they mean that Facebook needs to be more open about its analytics policy. The second thing it means is that your historical analytics data isn’t accurate. Social Media analytics facebook Facebook Insights

What Is It Like To Be Your Customer?

Small Business Mavericks

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. Here are a couple of suggestions from the B2B article: aggregate data instead of identifying customers — make it clear that the name is not attached to the activity and be prepared to have an easily understood policy. Tracking & Analytics big data customer data customer relations marketing privacy

Why your social media isn’t working

Sherrilynne Starkie

It meant no promoted content, a limited use of stories and no analytics. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues.

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

In short: it's a mess (and why we're all being emailed - non-stop - by every business we have ever signed up for about these new terms and updates to privacy policies). analytics. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

In short: it's a mess (and why we're all being emailed - non-stop - by every business we have ever signed up for about these new terms and updates to privacy policies). analytics. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

Drafting My Next Job Description

Ari Herzog

I am seeking a full-time position in public policy. The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. You will work on public policy issues in collaboration with cross-functional directors and coalition partners in the region and around the world. Identify opportunities for public policy and advocacy engagement. Excellent personal, political, analytical, and organizational skills.

NGO 151

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Measuring what matters in communications

Sherrilynne Starkie

What kind of insights can we get from different analytics tools? With the legalization of cannabis, it’s interesting to note that most organizations don’t have policy. If there are people driving trucks or operating precision equipment a cannabis policy is a must.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Tools 271

Blog #7.1: The Rise of AI

SalesChoice

The time for thoughtful leadership, policy and governance to ensure future generations secure productive lives, is now. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2

Why Am I Losing Instagram Followers?

agora pulse

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” You’re using software that violates Instagram’s Platform Policy. Solution: Only use social media management software that abides by Instagram’s policies.

Social Media News Ticker: Twitter Redesign, Facebook Adds Custom Gender Options

The Realtime Report

Facebook boots two ad analytics companies for data violations – HasOffers and Kontagent both tracked the performance of ads on the company’s mobile platform; Facebook is telling advertisers not to work with these companies because they violated Facebook’s data policies(re/code).

News 159

Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

This could be your customer service, return policy, quality of your product or services, or designing a bespoke experience. Here is a 3-step approach to building a customer intelligence analytical solution: 1. Three Steps to Monetizing Your Data through Customer Intelligence.

Data 98

5 Things Google+ Pages for Brands Are Missing

Firebelly

Per the Google+ Pages Contest and Promotion Policy , “You may not run contests, sweepstakes, offers, coupons or other such promotions directly on your Google+ Page.” Analytics. No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin!

Google 186

Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

The Realtime Report

Facebook amends privacy policy by removing line on minors – Facebook has updated its user privacy policies, including removing language about how teenagers’ content can be used in ads (Bloomberg).

News 159

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Social media ROI is a hot topic right now, as social media begins to (slowly) mature.

How to Design Your Content Strategy

SocialFish

What are your organization’s policies and guidelines for content creation. related) How do you navigate the politics when analytics show that something’s not useful? What’s more important…policy or process? You need policy to inform process.

Association Social Media: NASTAD

SocialFish

I report to the Director of Policy and Health Equity. More importantly, the key message of needing more funding for viral hepatitis prevention is now front of mind for our federal and congressional partners and policy makers.

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!)

What the GDPR Means to Social Media Marketers

Buffer Social

More control over their shopping experiences: Consumers will be able to decide upfront whether they want to receive marketing emails from businesses or whether they want their website behavior to be tracked for analytics and advertising purposes.

What to Look for in an Instagram Posting App

agora pulse

The tool should link with Instagram in ways that are security-minded and abide by Instagram’s policies. Analytics. My must-have feature list includes analytics reports. When I first started managing Instagram accounts for organizations, I did it all manually.

Tool Tuesday: SocialOomph

Akamai Marketing

Tools 185

Top Five: YouTube has more users than Facebook

Sherrilynne Starkie

Facebook suspends Trump's analytics firm. The social network says that Cambridge Analytica lied about keeping and using data that was accessed in ways that did not conform with Facebook's Platform Policies. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views.

“Don’t Think Like A Marketer. Think Like A Person”: The Susan Etlinger Interview

Firebelly

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. Read on… What are 3 of the key happenings in the social analytics space in 2011?

“Don’t Think Like A Marketer. Think Like A Person”: The Susan Etlinger Interview

Firebelly

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. Read on… What are 3 of the key happenings in the social analytics space in 2011?

Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

An employee advocacy social media policy takes the guesswork out of these and other questions. Training everyone on social media in general, as well as on company policies and guidelines, creates a level playing field. Hootsuite Analytics.

Three Things Twitter Needs to Thrive

Webbiquity SMM

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. president announce important 140-character policy initiatives at 5:00 a.m.? Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds.

Google Plus and personal privacy

Janet Fouts

Andy Carvin was at the Edinburgh International TV Festival and had an opportunity to ask Eric Schmidt, the CEO of Google how Google can justify their policy of real names only on the Google Plus service when using real identities could put people at risk.

Social Media Complainers – your new BFF's

Akamai Marketing