Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Google Updates Analytics Favicon

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Google Updates Analytics Favicon by Jesse on August 5, 2008 I was a little disappointed in the last favicon update that Google rolled out a few weeks back. Today I logged into Analytics and saw that Google had at least changed the favicon for Analytics. Marketing.

Adobe Flash now trackable with Google Analytics

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Adobe Flash now trackable with Google Analytics by cinta5 on November 17, 2008 It was frustrating when I had used a bit of flash on a site and was unable to track its performance.

What To Remember In Social Media Marketing & PR

Mindjumpers

Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Share this on Technorati.

SM2 233

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

B2B 220

Which Buttons are Packing the Punch?

Idaconcpts

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact. I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. Now, let’s take a look into my Google Analytics account.

How To 141

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Instead, focus on your analytics.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing. Facebook Marketing Strategy.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Share this on Technorati.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Share this on Technorati. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus

Tools 206

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. If you plan to monetize or market a business, this is a must.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Tools 203

Search Engine Marketing Job Opening: Account Directors

Bill Hartzer

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Develop online marketing as an increasingly important element in client’s overall marketing mix. Develop and interpret analysis to support marketing recommendations.

Search Engine Marketing Job Opening: Senior Account Manager

Bill Hartzer

ICONSTAFF has an opening for a hardworking professional to manage and successfully implement search engine marketing campaigns for their client’s customer base. This person will lead a team to develop, implement, and analyze search engine marketing campaigns for these client’s that drives business results. The specific duties include: * Understand the customer’s product, markets, the competitors, and their marketing objectives and goals. Share this on Technorati.

Search Engine Marketing Job Opening: Search Project Manager

Bill Hartzer

– BA/BS degree required; Marketing concentration a plus. – Exposure to web analytics tools. Share this on Technorati. Related posts: Search Engine Marketing Job Opening: Account Directors ICONSTAFF has openings for Account Directors. Search Engine Marketing and Website Marketing Services As a search engine marketing and website marketing professional since. Tags: Search Engine Marketing Jobs

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Search Engine Marketing Job Opening: Advertising Inventory Analyst

Bill Hartzer

S/he must possess excellent problem solving and analytical skills, be detail oriented, able to multitask in a fast paced and challenging work environment. Running various reports from the ad server and site analytics application. Analyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc. Must be comfortable with manipulating and analyzing large datasets, have analytical mind set and passion for numbers.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning.

SEO 197

More Great Internet Marketing Posts for 2007

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Google , Internet , Marketing , Search Engine Optimization , Social Media , Viral Marketing > More Great Internet Marketing Posts for 2007 More Great Internet Marketing Posts for 2007 by Tamar Weinberg on January 15, 2008 Share Thought you had enough of the greatest Internet Marketing posts of 2007 ?

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing.

How To 251

Google: The search party is not over

Idaconcpts

Although Google's stock has been an underperformer, I strongly believe that the market has gotten this one wrong and that Google's stock has its best days ahead of it. Although the article states that Google has just a 64% market share in the U.S., Share this on Technorati.

Google 144

Learn about Local Search and Local Search Engine Marketing in Dallas

Bill Hartzer

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. David Mihm, online marketing consultant.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization?

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. What is Viral Marketing?

SEO 183

28 Resources from My Internet Marketing Toolbox

Viper Chill

You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? MARKET SAMURAI- Keyword Tool. Home What the F ?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

Tips 257

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? 5 Problems With Measuring Social Marketing by Web Worker Daily. Share this on Technorati.

ROI 237

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. QR codes marry social media with traditional direct marketing. With marketing moving online, everything is measurable now. Lee Odden , TopRank Online Marketing.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Viral Analytics Integration. can be instantly translated into a comprehensive analytics platform on the fly.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog.

Tools 273

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Analytics.

20+ Cool Social Media and Web Tools

Webbiquity SMM

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? 5 Free B2B Marketing Tools by Modern B2B Marketing.

Tools 217

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 4 Rules for Marketing on Twitter by Practical eCommerce.

Tools 241

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Share this on Technorati.

Tools 274

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

by MediaPost Marketing Daily Commentary. Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team.

Website and Conversion Optimization in Hard Times

Freelance Social Media

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. Marketing.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Google Analytics ) to the lesser-known (e.g., Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Share this on Technorati. Tags: Business Blogging Social Media Marketing aimClear AllTop Anil Gupta Annabel Candy blog link love blog SEO blogging for business business blogging tips Diana Adams Galen De Young Garrett French HubSpot Jeff Bullas Jill Chivers Kipp Bodnar Lisa Barone Marty Weintraub Patsi Krakoff writing a business blog

Alltop 133