4 Steps to Segment Social Media Traffic in Google Analytics


The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Google Updates Analytics Favicon

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Google Updates Analytics Favicon by Jesse on August 5, 2008 I was a little disappointed in the last favicon update that Google rolled out a few weeks back. Today I logged into Analytics and saw that Google had at least changed the favicon for Analytics.

Adobe Flash now trackable with Google Analytics

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Adobe Flash now trackable with Google Analytics by cinta5 on November 17, 2008 It was frustrating when I had used a bit of flash on a site and was unable to track its performance.

Which Buttons are Packing the Punch?


Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact. I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. Now, let’s take a look into my Google Analytics account.

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About.me – Latest Addition to Social Profiling Pages


is also a personal analytics dashboard that allows you to see how many views, clicks and links are linked to you. Technorati Tags: about.me , analytics dashboard , Social Media , Social Network , social profiling pages. analytics dashboard social profiling pages

Things People Want on University Website Front Pages


Share this on Technorati. Tags: user experience web analytics things on front page of university website things people want on university website Often an image conveys a message better than a 1,000 words. University website designers, do you get the message? Email this to a friend?

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. Share this on Technorati.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Share this on Technorati. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Share this on Technorati.

Google: The search party is not over


Share this on Technorati. [This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.].

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Then measure it.You can use Google Analytics, PostRank or even (GASP!)

New Video Sharing Site is Launched


This also means that you can customize your video site so it reflects your visual identity, customize the look of your player, create pages, use your own domain and get access to insights and analytics.

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searchwiki: The Digg of Google Search

Freelance Social Media

Owner of LangfordMedia Blog Twitter Technorati Tags: Social Media Tagged as: Social Media blog comments powered by Disqus Previous post: Adobe Flash now trackable with Google Analytics Next post: Butterball Does Social Media With Turkey Texts!

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ReSearch.ly Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Viral Analytics Integration. can be instantly translated into a comprehensive analytics platform on the fly.

The End of the Web Consulting as We Know It

Freelance Social Media

5 Popular Posts About Social Media


is also a personal analytics dashboard that allows you to see how many views, clicks and links are linked to you. Technorati Tags: about.me , campaign , Corona Light , Facebook , Facebook groups , Google , H&M , Infographic , popular posts , Social Media.

Twitter Client For Your Browser – TicknTalk


Twitter: Real-Time Analytics And How It Can Help Your Business. Technorati Tags: retweet , TicknTalk , Twitter , Twitter client. Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers.

Influence is Not a Number

Waxing UnLyrical

But it spends too much time trying to flatter me and tell me how great I am, and not enough time being an actual analytical tool that measures things that actually matter to me.&#. Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now.

A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

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E-commerce Tips for the Holidays: boost traffic and sales

Freelance Social Media

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Search Engine Optimization: 5 Keyword Research Tips

Bill Hartzer

You also want to set up your analytics program to track goals. For example, you can set up Google Analytics to measure traffic visiting your contact us page, order page, order confirmation page, or a thank you page after they submit an inquiry. Also, realize, no one tool is completely accurate, so you have to use a combination of tools, including your own analytics data to optimally select target keywords. Share this on Technorati.

3 Key Features to Blog from a Smart Phone


Since the beginning of idaconcpts.com, I was really excited about sharing my insights on marketing and web analytics with the blogosphere. Share this on Technorati. When idaconcpts.com started back in 2008 (side note: we’re past the 2nd year mark!

20+ Cool Social Media and Web Tools

Webbiquity SMM

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? Share this on Technorati.

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Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives


We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Analytics. Analytics.

9 Must-Have WordPress Plugins


Google Analyticator. Takes the “grunt work” (if you want to call it that) out of tracking your Google analytics by putting the Javascript in for you so you don’t have to edit your template. Share this on Technorati.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Actionly also includes Twitter account management and analytics tools. Share this on Technorati. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info?

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Share this on Technorati.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Share this on Technorati.

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Website and Conversion Optimization in Hard Times

Freelance Social Media

Both of these strategies can work very well in situations where the decision maker is hesitant to spend money for two main reasons: One is that with a solid analytics program you can offer hard numbers on the difference you have made for the client.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Share this on Technorati. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. 9 Twitter Apps Worth Another Look by Web Analytics World. Share this on Technorati.

Tools 271

The Social Media ROI Debate

Webbiquity SMM

Scott Frangos presents a concise but clear outline of basic social media ROI measurement objectives, tools and analytics. Share this on Technorati.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

You can also get Google Analytics installed on your Facebook Fan page. Facebook Analytics for domains was recently announced as well. According to your web analytics, what social media site gets you more traffic?

Search Engine Marketing Job Opening: Senior Account Manager

Bill Hartzer

Work with analytics team to evaluate the success of the search marketing strategy, and recommend enhancements. Share this on Technorati. ICONSTAFF has an opening for a hardworking professional to manage and successfully implement search engine marketing campaigns for their client’s customer base. This person will lead a team to develop, implement, and analyze search engine marketing campaigns for these client’s that drives business results.

Search Engine Marketing Job Opening: Search Project Manager

Bill Hartzer

– Exposure to web analytics tools. Share this on Technorati. ICONSTAFF has openings for a Search Project Manager. The Search Project Manager develops and manages search optimization plans to ensure each campaign is meeting their client-established milestones and goals.

Search Engine Marketing Job Opening: Advertising Inventory Analyst

Bill Hartzer

S/he must possess excellent problem solving and analytical skills, be detail oriented, able to multitask in a fast paced and challenging work environment. Running various reports from the ad server and site analytics application. Must be comfortable with manipulating and analyzing large datasets, have analytical mind set and passion for numbers. Share this on Technorati. ICONSTAFF has an opening for a motivated, organized and energetic Advertising Inventory Analyst.

Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

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Increase Traffic and Authority by Listing Your Blog


Having a listing on Technorati will allow you to not only get reviews for your site, but if you have enough authority, you will get listed as a top blog in your niche based on your blog’s authority (or backlinks counted by Technorati). Gmail, Analytics, Webmaster Tools, etc.)?

List 115

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. Share this on Technorati. Much has been written about content marketing from the delivery side.

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Content Update: Stories connect Us


Digitalia | Indianapolis Social Media Marketing « Your Twitter Story: How did you start Tweeting, and how big of Twit have you become? Main | Don’t try to fight it. Social media is here to stay.

Search Engine Optimization: Recovering Lost Traffic and Links on your Website

Bill Hartzer

Well, there is a way to do this without having to break the bank or even look at your Google Analytics. In fact, in order to properly recover lost traffic and links to your website, you have to stay away from Google Analytics and any other web analytics software that you’re using that relies on JavaScript. So, the whole page doesn’t load on your site and the JavaScript from the web analytics never ends up loading, so it doesn’t register a visit.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

MutualMind also helps companies promote brands on social networks, such as Facebook and Twitter, while providing powerful, and comprehensive statistical analysis to maximize results from analytical social media monitoring. Share this on Technorati.