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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. E-commerce Tracking.

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Delivering on The Promise of Artificial Intelligence

The Realtime Report

He addresses how to manage this transformation, step-by-step, covering such issues as: Customer Experience – Customer experience is hard to get right and easy to get wrong. Marketing – Good marketing is about presenting the right content at the right time to engage the customer. He lives in Carlisle, Massachusetts.

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New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users. What are the new Instagram ad analytics tools? The Instagram ad analytics tools owe a lot to their parent company, Facebook. Ad Insights. Ad Staging.

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A Digital Lens on the U.S. Election

Dave Fleet

This self-curation creates self-reinforcing echo chambers and narrows the perspectives to which we’re exposed online in a way that wasn’t present in the pre-Internet era. Analytics Drives News. This week’s result reminded me that marketers aren’t the only ones using analytics to drive our programming. Pay attention.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. One issue is TikTok’s addictiveness. Another issue is privacy. Is TikTok a Good Marketing Platform?

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