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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS.

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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. adults get news at least sometimes from social media. Today, half of U.S.

News 52
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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available. From a centralized wallet to new account management features, TikTok is enhancing its in-app transaction and user experience.

News 80
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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments.

Feed 165
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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Despite the issues, is it actually worth investing your money in paid tools? While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. As a college professor, I have found it to be a great way to introduce students to social media analytics.

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How to Choose Facebook Ad Placements

Jon Loomer

This can result in some issues, particularly if you’re optimizing for actions like link clicks. Manual Placement Selection Issues. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. In other words, you may get the highest action rate from news feed.

How To 198