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The Future of Digital Marketing According to the Giants

Webbiquity SMM

Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! They bought Adometry , a marketing analytics and optimization platform. Guest post by Clayton Wood.

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#SproutChat Calendar: Upcoming Topics for May 2017

Sprout Social

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar. Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar. Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar. We’ll discuss all things hashtag from analytics to the difference between branded and community hashtags.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Created by a team of former NASA, Yahoo! and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. .” which it launched today.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

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The Last Temptation Of Social Media

Twist Image

In a world where Facebook has close to one billion users and a day's worth of video is being uploaded to YouTube every sixty seconds, it is tempting for brands to forgo their own spaces and just do everything within someone else's environment. Twitter owns the data, analytics and information behind it. Tags: analytics.

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. Bing News also provides trending topics on its home and section pages, as well as links to news that is trending on Facebook and Twitter.

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4 Reasons Google Bought Wildfire

Convince & Convert

This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Google and Facebook aren’t exactly pals. Undercover Brother. Launch Adwords for Social. Kill the Category.

Google 165