Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Waxing UnLyrical

MARCH 21, 2019

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. What’s also happened within the last 15 years is more of a focus on how to generate the most number of likes and retweets and clicks rather than actual genuine engagement. Image: Tina Leggio via Flickr, CC 2.0.

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Meme Training Flickr Discount 250

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There you have it: my holy Trinity of managing social media. ” 1.

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HootSuite Social Media Curation iPad 269

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have. Engagement to the Next Level.

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Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Image: Trey Ratcliff via Flickr, CC 2.0. What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”

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Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

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Social Media Case Study Brands Fashion 60

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

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Tools Social Media Lithium Sysomos 206

Firebelly

MARCH 16, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Firebelly Marketings Upcoming Speaking Engagements : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

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Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? The company was arrogant -- all but the social media manager who chimed in on my post. That will certainly teach "Todd" a lesson. Sadly, Firestone won't change, but I will.

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Firebelly

JANUARY 15, 2010

Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics.

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Attensity Crimson Hexagon Social Media Sentiment 77

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? An average of 300+ engagements each. Connecting Online to Drive Real World Engagement. One example?

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Sample Samples Case Study Hotels 180

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics?

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Idaconcpts

FEBRUARY 15, 2013

Hootsuite is a social media management app that businesses can use to increase their social media presence. With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. It’s available for iOS and Android.

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Brands Foursquare HootSuite Tumblr 177

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you customers deeply engaged in your brand? It’s bigger than all of us.

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Social Media Marketing Paid Search SMS 100

Bare Feet Studios

JULY 25, 2011

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Google Analytics.

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Social Media Ustream Wiki Content management systems 79

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site.

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Sysomos Radian6 Data Analysis 134

Waxing UnLyrical

APRIL 22, 2015

When you look around at your blog and analytics, what do you see? No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Haven’t social media and the web made communication short and precise? No comments.

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How To Hubspot Flickr Engagement 100

Firebelly

MAY 21, 2010

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! Find out below in this weeks 5 social media stories I wouldnt want you to miss: 1. How easy is it make your blog or website mobile friendly?

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Social Media Facebook Mobile Newsletter 101

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

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Social Media Radian6 Strategy SM2 155

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Lesson 2: Humor is King for Driving Engagement.

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Hashtag Marketing YouTube Campaign 93

Firebelly

SEPTEMBER 3, 2010

Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded whats relevant. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

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Paid Search Engineering Flickr SMS 184

Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post. The Measurement Life: An Interview with Jim Macnamara.

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Waxing UnLyrical

MAY 4, 2011

There is one thing I’m hoping they do add: analytics. Image: takomabibelot via Flickr, CC 2.0. He believes finding the methods and channels customers and audiences use, and engaging with them in their comfort zone is the key to effectively communicating with those groups on behalf of clients. What do you think?

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Tweetdeck HootSuite Flickr Reputation 205

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

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Talkwalker SM

JANUARY 25, 2016

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. Out of the top five influencers by engagement, four are Argentinian publications.

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Forums Analysis Influencer Social Media 64

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Badge Disqus Web 2.0 Retail 201

The Marketing Blog

SEPTEMBER 7, 2010

Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well. The new version has many features which include Page tab analytics, track Facebook sharing and Likes on your own blog or website. Such changes could be design level changes or content level changes.

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Facebook Web 2.0 Startup Applications 185

Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. Image: haleysuzanne via Flickr, CC 2.0. So that’s where I pulled these transcripts from. I apologize for how late the recaps are, but better late than never, right? She’s killer-smart, so don’t miss it!

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Klout comScore Nielsen Sample 195

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

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Questions Social Media Consultant Education 160

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Being able to manage and align engagement with communication efforts internally and externally will only help add value to your audiences and demonstrate results.

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Skills Communities Issues Education 188

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

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Social Media StumbleUpon SEO ROI 100

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. You can find Firebelly speaking at the following sessions.

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Paid Search Reputation SMS Conference 135

Firebelly

MARCH 17, 2010

It pays to engage. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend.

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