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Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Imitation is Flattery.

LinkedIn 239
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Taking a Peek at Twitter Analytics

Social Media Marketing

And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Photo Credit: Kalexanderson (Flickr). Twitter analytics'

Analytics 164
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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Image: Nwardez via Flickr, CC 2.0. I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? What are some ways to measure engagement?

Analytics 199
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Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have. Engagement to the Next Level.

LinkedIn 100
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Technology Makes Us Lazy Communicators

Waxing UnLyrical

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. What’s also happened within the last 15 years is more of a focus on how to generate the most number of likes and retweets and clicks rather than actual genuine engagement. Image: Tina Leggio via Flickr, CC 2.0.

Meme 250
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Writing Around the Web – Social Media, Google Analytics, and Conversions

Kikolani

Google Analytics. How to Use Google Analytics to Create Better Website Content – Create more of the content that keeps visitors engaged, and eliminate content that fails to add value. This article will demonstrate exactly how to use Google Analytics to create better website content. Social Media. Related Posts.

Analytics 105
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Monday Roundup: Digital Business

Waxing UnLyrical

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Image: Trey Ratcliff via Flickr, CC 2.0. Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics? Will India See a Rise in Digital PR?

Analytics 188