Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? So, what is big data ? With more than 18.5

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Data Sysomos Sentiment Analytics 230

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

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Consultant Analytics Flickr Metrics 100

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. Photo credit: niemster via Flickr. 10 Reasons Market Research is Critical to Social Media (6).

Social Media 236

Social Media Paid Search comScore Posterous 236

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured highlights one of Ben & Jerry’s basic formulas for driving fan engagement: the new flavor. An average of 300+ engagements each.

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Sample Samples Case Study Hotels 180

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

APRIL 22, 2015

When you look around at your blog and analytics, what do you see? Neil Patel , a thought leader in the blogging and digital marketing verticals, runs in-depth tests to prove or disprove online marketing techniques. They sink more money into their blog than you have for your entire marketing budget. No comments.

How To 100

How To Hubspot Flickr Engagement 100

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i. and 1 p.m.

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Social Media Flipboard Journal comScore 162

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. ” are shunned because they won’t impact engagement numbers. Image courtesy of Flickr user themadlolscientist.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you committed to deep and sustained marketing efforts? It’s bigger than all of us.

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Social Media Marketing Paid Search SMS 100

Idaconcpts

FEBRUARY 15, 2013

Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. The smartphone app supports sharing on social media channels such as Facebook, Twitter, Flickr, Tumblr and FourSquare. DoubleDutch Events. FourSquare.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Firebelly

SEPTEMBER 3, 2010

4 Steps to Social Search Engine Optimization Success There are a lot of models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

Paid Search 184

Paid Search Engineering Flickr SMS 184

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

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Facebook Web 2.0 Startup Applications 185

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. The reason millions of people use these platforms is because they want to engage with PEOPLE. Maybe your clients are creative and visual so they like YouTube or Flickr better. Lurkers turn the tables a bit on marketers.

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Lurker Klout Policies Consultant 203

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you. View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

MARCH 17, 2010

It pays to engage. Chad Richards is the Social Program Manager at Firebelly Marketing. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend.

Buy 100

Buy Facebook Paid Search SMS 100

Waxing UnLyrical

APRIL 29, 2015

The University of San Diego found, through a case study, that BTM kids have improved self-esteem, a more positive outlook on life and tend to engage in less risk-taking behavior. Image: Bruce McKay via Flickr, CC 2.0. Please share in the comments below. You can also follow her on Twitter.

Communities 100

Communities Eventful Case Study Groups 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Proactive Report

AUGUST 28, 2010

Their website states: Forward-looking companies are starting to think like publishers themselves – sharing ideas, spurring conversations, engaging in industry trends and developing valuable digital marketing content that helps propel their brands. Image Credit: Beck Tench, Flickr. So where is the ROI in this kind of PR?

Brands 95

Brands Content ROI Flickr 95

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. View an alternate.

Social Media 188

Social Media Paid Search SMS Syndication 188

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A feature-rich, realtime social media monitoring and engagement tool. Actionly also includes Twitter account management and analytics tools. Social Media Monitoring Tools. Lithium also includes response assignment and reporting tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Firebelly

JANUARY 15, 2010

Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

MARCH 12, 2010

11 Free Tools for Social Media Optimization By Lee Odden Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Chad Richards is the Social Program Manager at Firebelly Marketing. Have a great weekend! This prevents automated programs from posting comments.

SEO 100

SEO Paid Search SMS Syndication 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 I’m still working to properly engage our internal audience.

Project 170

Project How To Class Posterous 170

Firebelly

MAY 21, 2010

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! Many phones have flooded the market at affordable prices that help you to browse the net with ease. How easy is it make your blog or website mobile friendly?

Social Media 101

Social Media Facebook Mobile Newsletter 101

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. They are more focused on engaging in social media conversations than simply tracking them.

Tools 170

Tools Social Media Netvibes Lithium 170

Kikolani

SEPTEMBER 19, 2012

We want to be great writers, be great artists, take amazing photographs and build an engaging community. A lot like a Lernaean Hydra from Greek Myth, marketing people have gone mad applying the term to just about anything that isn’t the drive in your desktop PC or laptop. So how can we be sure if the cloud’s right for us?

Privacy 130

Privacy Exercises Data WordPress 130

Hootsuite

SEPTEMBER 14, 2020

Facebook analytics tools. Flickr is a photo-sharing social network for both professional and amateur photographers. On Flickr, you can search for images by keyword, images captured by a specific photographer or by a group. While Flickr is a good source for stock images, it has some limitations. Facebook analytics tools.

Tools 144

Tools HootSuite Facebook Flickr 144

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month. They don’t care about really engaging with the content. FriendFeed’s activity for me has ebbs and flows. And why only 4?

Aggregator 151

Aggregator Content Digg Posterous 151

Kikolani

JANUARY 16, 2011

This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well. We blog about content marketing and social media (very broad topics and very widely covered). Answer: I like to think of having a Facebook page as a way to further engage your audience. Answer: Good question.

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Questions WordPress Postrank Blogger 167

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? Not only was the audience engaged, but they really began to grasp what I was telling ‘em. I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience.

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Class Postrank Comments Tourism 182

The Way of the Web

JANUARY 27, 2011

Are you looking to drive awareness, engagement, interaction, sales, ad revenue? But at the same time, it’s handy to have something to benchmark against, and most online comparisons are flakey at best when compared to actual analytics. Time by M$$MO on Flickr (CC Licence). And most importantly, what consititutes success?

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Wikipedia Forums Press Release Flickr 42