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MARCH 1, 2017

Content marketing. The water is getting very murky out in the marketing world, these days. Content marketing is the new advertising. Since my first business book, Six Pixels of Separation , came out in 2009 I have (gently) tried to persuade brand marketers that there is no binary choice in the digital world. Big mistake.

Content 40

Content Marketing Loyalty Advertising 40

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AUGUST 28, 2013

The satirical website had one of the most insightful (and hilarious) posts about the fiasco that points to the reality of what these types of events means to brands and marketers. And, make no mistake about it, brands, marketers and media entities jump all over this sort of stuff because it moves the needle. content marketing.

Marketing 110

Marketing Advertising Comparison Publishing 110

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer. “A1: Long twisty road to journalism, eventually.

Content 100

Content Journal Adwords Consultant 100

Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good.

News 40

News Analytics API Journal 40

Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good.

News 40

News Analytics API Journal 40

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

Metrics 100

Metrics Marketing How To Engineering 100

Kikolani

MARCH 6, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius. Search Engine Marketing.

Products 60

Products Marketing Journal Mobile 60

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OCTOBER 20, 2017

WeWork: A $20 Billion Startup Fueled by Silicon Valley Pixie Dust - The Wall Street Journal. This both great journalism and another spike into the heart of Silicon Valley. business blog. digital marketing. digital marketing agency. digital marketing blog. journalism. lean analytics.

Wikipedia 40

Wikipedia Real Estate Journal Startup 40

Small Business Mavericks

DECEMBER 5, 2013

Search Engine Journal hits on one reason , but I’m leaning to the Hummingbird algorithm as the main culprit. Step up your social media marketing and you will likely see more traffic to your website. Guest blogging – Find a few websites in your niche and offer to write a guest blog post for them.

Google 98

Google Journal ROI Analytics 98

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MARCH 23, 2018

At what price marketing? How much money brands have made on the public markets? What are the major marketing and communication holding companies doing? The bigger narrative seems to be focused on the value of marketing. If you are reading this, odds are that you are are involved in tech, marketing, innovation, media, etc.

Issues 51

Issues Journal Retail Reddit 51

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MAY 26, 2011

How important is creativity in Marketing? Creativity needs to be expressed at every part of the marketing food chain. Creativity needs to be expressed at every part of the marketing food chain. This isn't just about how smart you are as a Marketer. When you Blog, you're being creative. It's not a loaded question.

Journal 107

Journal LinkedIn Instagram Publishing 107

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AUGUST 25, 2017

The other side of this story is: journalism. We're inundated with problems in the world of journalism (fake news much?). business blog. digital marketing. digital marketing agency. digital marketing blog. journalism. lean analytics. marketing agency. marketing blog.

Journal 45

Journal Retail Microsoft YouTube 45

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OCTOBER 12, 2017

Edmonton Journal. I know some marketers might consider Medium a 'rented property' and not the idea place to publish ideas (get your own blog and own the direction connection with the audience right?). business blog. digital marketing. digital marketing agency. digital marketing blog.

Retail 58

Retail Journal Publishing Authentication 58

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NOVEMBER 27, 2015

I will not stop blogging , podcasting , speaking , writing books , and publishing articles. How can digital marketing best serve the businesses needs (and how well they're doing this through analytics, their advertising offering, etc.)? Where can they improve on their marketing innovation? business blog.

Journal 40

Journal Publishing News Analytics 40

Writtent Blog

DECEMBER 17, 2014

They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. Behavioral Psychology. Personal Branding.

Compete 111

Compete Curation Skills Project 111

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DECEMBER 31, 2016

Good news in the world of journalism business models is hard to find, but since Jeff Bezos took over the Washington Post , things are looking up. business blog. digital marketing. digital marketing agency. digital marketing blog. journalism. lean analytics. marketing agency. mirum blog.

Crowdsourcing 55

Crowdsourcing Journal Skills Analytics 55

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APRIL 20, 2018

The Comedian Who Bought the Weather Channel - The Wall Street Journal. business blog. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. mirum agency blog. mirum blog. the wall street journal.

Journal 56

Journal Banking Advertising Review 56

Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built.

Journal 147

Journal Campaign Content Marketing 147

Writtent Blog

NOVEMBER 10, 2014

Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Content marketing is now a $118 billion industry , and it’s growing each year. Analytics review and data-driven decision making. Market research and content targeting. Image source.

Construction 109

Construction Case Study Sample Samples 109

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JULY 25, 2017

Predatory Journals Hit By 'Star Wars' Sting - Discover. Scientific journals are big business, with many important-sounding publications charging researchers to publish. business blog. digital marketing. digital marketing agency. digital marketing blog. lean analytics. marketing agency.

Journal 45

Journal Energy Microsoft Notification 45

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. .  This prevents automated programs from posting comments.

Social Media 156

Social Media Paid Search SMS Syndication 156

SocMed Sean

NOVEMBER 29, 2011

Some of my team members have experience in public relations and in marketing consumer packaged goods. Some have experience in technology and analytics/measurement tools, while others have experience in journalism and reporting. How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

Social Media 220

Social Media Proposal Construction Skills 220

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 113

Engineering Conference Marketing Hotels 113

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APRIL 7, 2018

10 Years After The Crisis - The Wall Street Journal. business blog. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. mirum agency blog. mirum blog. the wall street journal. business blog.

Wireless 45

Wireless Journal Smart Phone Library 45

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MAY 15, 2016

He's got a big brain, and he's always thinking about marketing, advertising and brands. In a world of big data and analytics, Martin's latest book is, Small Data - The Tiny Clues That Uncover Huge Trends , and it bucks the system with his global perspective and pioneering research. business blog. digital marketing.

Data 40

Data Journal Advertising Analytics 40

Bill Hartzer

JANUARY 15, 2013

. – Present social media marketing strategies to existing and prospective clients. – Conduct market research to assist team in determining the best opportunities for client’s marketing initiatives, as well as developing comprehensive competitive analysis. Desired Skills & Experience. Requirements.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

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MARCH 29, 2018

At what price marketing? As a marketing professional, I know what comes next: Government intervention and regulation. As a marketing professional, I know what comes next: Government intervention and regulation. It's not just marketers. business blog. content marketing. digital marketing. journalism.

Issues 55

Issues Content Privacy Journal 55

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DECEMBER 16, 2016

This doesn't include ancillary businesses and/or the entire marketing technology industry (this is just the media spending side of things). Yes, your data - even after it was already monetized - is being moved to the black market and being re-sold (not by Yahoo, but it is still being monetized). affiliate marketing. mirum blog.

Net Neutrality 40

Net Neutrality Yahoo Affiliate marketing Journal 40

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APRIL 20, 2018

The Comedian Who Bought the Weather Channel - The Wall Street Journal. business blog. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. mirum agency blog. mirum blog. the wall street journal.

Journal 40

Journal Banking Advertising Review 40

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JANUARY 12, 2017

The marketing guy. With that, when asked what I do, it's easy to say that I "run a digital marketing agency called Mirum." Yours might be advertising, word of mouth referrals, networking, database marketing, etc. Content works for me, personally, because of my background in writing, journalism, media and communications.

Content 40

Content Journal Publishing Analytics 40

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JANUARY 23, 2018

billion market cap (and it does not look to be slowing down in a media world where ad spend is expected to hit about $580 billion with 4 per cent growth from last year, and the dollars continue to shift towards Facebook). If Facebook can get this new model right, they could usher in an era of great opportunity and marketing for brands.

Facebook 68

Facebook Advertising Feed Feedly 68

Keyhole.co

SEPTEMBER 18, 2020

Generally, this includes user accounts in the following interest areas: Music Acting Fashion Government and politics Religion Journalism and media Sports Media Business. Influencer marketing is pegged to be the next big thing in marketing. Add your website or blog URL so users can access your work. Be Active on Twitter.

Twitter 97

Twitter Badge How To Authentication 97

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SEPTEMBER 29, 2017

business blog. digital marketing. digital marketing agency. digital marketing blog. journalism. lean analytics. marketing agency. marketing blog. mirum agency blog. mirum blog. business blog. digital marketing. digital marketing agency.

Journal 40

Journal Trends Class Engineering 40

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JANUARY 3, 2017

While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. business blog. digital marketing. marketing agency.

Advertising 51

Advertising Startup Sentiment Journal 51

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FEBRUARY 13, 2015

I think a lot about marketing, mostly because I have a passion for media. Over the years, my main focus became "Digital Marketing," but a lot of my thinking comes from how the media landscape evolves. This is - probably - why so many people see me as someone more interested in social media and content marketing than the other stuff.

Journal 40

Journal Publishing Energy Advertising 40

Kikolani

AUGUST 5, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Blogging / Writing. How to kill your blog in 10 easy steps – if you’re doing these things, then you’re unknowingly destroying your blogging career.

Mashup 113

Mashup Resources Paper.li RSS 113

Firebelly

AUGUST 24, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Love the blog - wish I had more time to participate in the conversation.

YouTube 133

YouTube Facebook Paid Search Foursquare 133