Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 3 Visual Analytics is Paramount .

Find out how ANZ is Minting Engagement on Social Media

Unmetric

Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia. ME Bank. ME Bank promoted three out of their four Posts.

23 most followed brands on Facebook in 2019

Unmetric

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. KFC launched a limited edition 5-in-1 meal box containing their juicy chicken meal along with a built-in power bank and USP cords that support both Android and Apple users.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference.

23 most followed brands on Facebook in 2019

Unmetric

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. KFC launched a limited edition 5-in-1 meal box containing their juicy chicken meal along with a built-in power bank and USP cords that support both Android and Apple users.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Your direct competitors: These are the brands competing with you for dollars in the bank. from Simply Measured Social Analytics. Want to learn more about how you can use social analytics—listening included—to beat the competition?

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with.

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. I mentioned the Bank of England, whose Director of Strategy we recently interviewed.

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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Your direct competitors: These are the brands competing with you for dollars in the bank. from Simply Measured Social Analytics. Want to learn more about how you can use social analytics—listening included—to beat the competition?

How Finance Brands Are Using Data to Improve Their Social Media

Likeable

Uncategorized Big Brands Carrie's Corner Content Marketing Data & Analytics Leadership StrategyMarketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles us creativity.

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How Do Smartphone Brands in the Philippines Get Engagement on Social Media?

Unmetric

It is no longer possible to bank on Organic Reach. philippines engagement Social Media Analytics Facebook Reach social media report smartphonesIt will be hard to think of a time when not everybody had easy access to a phone.

17 Instagram stats marketers need to know for 2019

Sprout Social

To learn more about getting started with Instagram advertising without breaking the bank, check out our guide to ads on the platform. Then you can utilize Sprout Social’s Instagram analytics tool to determine your own best days and times to post, or let Sprout ViralPost do the work for you.

Social Media Report - Tyre Brands in India

Unmetric

Check this out: With Organic Reach plummeting, you can’t just bank on Promoted Posts to get your amazing content seen by more people. social media brands Social Media Analytics social media report tiresYou would think that tyre brands would have a tough time getting an audience.

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Engaging Customers in a Regulated Industry with Social Chatbots in Asia Pacific | Q&A with Bruce Li, MSD

Digimind

A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the Middle East. Most recently, Bruce has been leading the Digital, Social and Analytics Center of Excellence for MSD Asia Pacific. Bruce Li. Asia Pacific Digital Lead for Vaccines, MSD.

Top 20 Indian Republic Day Social Media Posts

Unmetric

ICICI Bank. The post Top 20 Indian Republic Day Social Media Posts appeared first on Unmetric Social Media Analytics Blog. As India nears its 70th Republic day, we took a look at the different types of Republic Day posts which had the highest engagement on social media.

31 Most Engaging Raksha Bandhan Social Media Posts

Unmetric

Airtel Payments Bank. A post shared by Airtel Payments Bank (@airtelpaymentsbank) on Aug 24, 2018 at 9:10pm PDT. The post 31 Most Engaging Raksha Bandhan Social Media Posts appeared first on Unmetric Social Media Analytics Blog.

Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Can a bank be a social business? Hear how TD Bank does it in this great BlogWell video. TD Bank Group: Becoming a Social Business: Connecting TD Customers & Employees — presented by Wendy Arnott from SocialMedia.org on Vimeo. Q: What are your metrics and analytics?

How MLB teams and their brand partnerships fared on social during the 2018 season

Unmetric

This season, the industry that had the most partnerships with MLB teams was Banking and Finance, closely followed by the Food and Beverage industry. The Major League Baseball teams went all out this season to engage their fans with their social media presence.

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What does a social media analyst do?

Unmetric

But first, a social media analyst needs to know how to use some of these tools to qualify as a fruitful employee a company can bank on to boost their online presence. appeared first on Unmetric Social Media Analytics Blog.

17 most engaging Ganesh Chaturthi social media posts

Unmetric

Utkarsh Bank. Yes Bank. YES BANK wishes everyone a very Happy #GaneshChaturthi ! YES BANK (@YESBANK) September 13, 2018. The post 17 most engaging Ganesh Chaturthi social media posts appeared first on Unmetric Social Media Analytics Blog. Last year, brands published over 719 posts about Ganesh Chaturthi (an Indian festival to celebrate the birthday of the elephant God, Ganesh). This drove over 4,57,333 interactions for brands that celebrated this day.

Top 20 New Years posts by brands to inspire the marketer in you

Unmetric

ICICI Bank. The post Top 20 New Years posts by brands to inspire the marketer in you appeared first on Unmetric Social Media Analytics Blog. When the clock strikes midnight on January 1st, 2019, social media platforms will be overrun with posts wishing people a happy New Year.

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

The General Data Protection Regulation covers all companies that deal with data of EU citizens, so it is a critical regulation for corporate compliance officers at banks, insurers, and other financial companies. analytics. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media.

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

The General Data Protection Regulation covers all companies that deal with data of EU citizens, so it is a critical regulation for corporate compliance officers at banks, insurers, and other financial companies. analytics. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media.

The True Omni-Channel Is Convergence

Twist Image

Many massive media and telecommunications companies banked on this happening (remember that whole Time Warner AOL deal ?). There is no doubt that functionality like consumer reviews and related items have created a treasure trove of analytics and data to help smart online retailers better understand inventory and push up the basket price (amongst many other awesome treats). analytics. web analytics. Convergence used to be a bad word.

How to Track Social Media ROI for the Financial Industry

agora pulse

In order to start tracking and measuring brand awareness, you need to use tracking tools like Google Analytics. An example of an ad campaign that can be measured this way is this one by the Bank of America.

How to track social media ROI for the financial industry

agora pulse

Tracking Brand Awareness : In order to start tracking and measuring your brand awareness, you need to use tracking tools like Google Analytics. An example of an ad campaign that can be measured this way is one by the Bank of America.

Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. How to Use Twitter Analytics to Improve Your Engagement. In today’s marketing environment, word of mouth is worth its weight in gold.

My Best Blog Posts of 2013

Bill Hartzer

Regions Bank Fails to Renew Domain Name – Web Site Goes Down – I love to write about these sorts of things. So easy to do but even the most basic things like renewing your company’s domain name WHEN YOU ARE A BANK get messed up.

Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 ” Sprout has experienced sustained, rapid growth in recent years, acquiring social analytics firm Simply Measured and recently surpassing 25,000 customers and 500 employees around the globe. million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund.

13 of the Best Social Media Management Tools

Hootsuite

A good team collaboration tool also allows you to save a bank of responses to commonly asked questions. Analytics tool. A good analytics tool helps you crunch the numbers that matter to measure performance. Learn all you can from web and social analytics.

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words. Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!)

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Steps to Take When Dealing with Account Control Technology

SocialFish

They also make use of cutting-edge voice analytics software, which is a top-of-the-line collection system that uses extensive skip tracing techniques to get ahold of their customers. Getting calls from debt collectors is always overwhelming, and most times intimidating.

#measurePR Recaps: March-May 2018

Waxing UnLyrical

– Measurement & analytics. Here’s some of what was talked about: On whether creatives should become involved with analytical data: A2 from @mikefalkow I believe analytics can inform and help improve a lot of our creative choices. Think Google Analytics.

Hot Association Jobs This Week – May 17

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

A Social Media Budget Breakdown for Every Size of Business

Hootsuite

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. Analytics tools. Track your social media campaigns with tools like Hootsuite Analytics.

#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

Social media analytics can change! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

11 Content Marketing Tools To Promote Your Blog

SocialFish

Send traffic to your Examiner articles and you can essentially take that to the bank. because someone else listed one of our articles there some time ago and we noticed the influx in our traffic analytics. Also notice that Bundlr has built in analytics.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Often, professionals who are not trained in Marketing, learn skills like analytics, communication, advertising “on the job” While this can be great experience and a good way to learn, there are also benefits to formal training in the form of a classroom course.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Often, professionals who are not trained in Marketing, learn skills like analytics, communication, advertising “on the job” While this can be great experience and a good way to learn, there are also benefits to formal training in the form of a classroom course.

Course 130