article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 112
article thumbnail

Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

Measuring Mobile Marketing Requires Different Metrics. Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. ” 3. Image: Roman Mager via Unsplash, CC Zero.

ROI 0
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SharkBot Malware – Are Your Banking Details In Grave Danger?

Tweaklibrary

Gone are the days when we had to walk inside a bank, spend hours and then fix money matters. With the advent of technology, all your banking transactions are just a smartphone away. SharkBot is targeting international cryptocurrency and banking apps. The post SharkBot Malware – Are Your Banking Details In Grave Danger?

Banking 14
article thumbnail

10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Chase Bank signed a five-year deal with Persado , a New York-based company that applies artificial intelligence to marketing creative. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.

Examples 200
article thumbnail

How to Streamline Your Workflow as a Social Media Manager

Later

With Later’s free scheduling tools , you can write captions for all of your upcoming posts on desktop or mobile. TIP: Use a hashtags analytics tool, like Later’s Suggested Hashtags , to research the best hashtags to add to each of your curated lists. Start by creating a report template to track your monthly analytics.

article thumbnail

The Shape-Shifting Reality Of Shopping

Twist Image

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. Looking through merchandise and actually buying right from the mobile device.

comScore 101
article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. Source: Nielsen The map follows the journey of “Jumping Jamie” as they navigate the process of switching to a different mobile plan.

Examples 104