Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 95

ROI Cost B2B Organization 95

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 6 slick news aggregators you should try by iMedia Connection.

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

Adam Sherk

MARCH 8, 2012

The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. What level of time and resources should be applied to various social sites? Things like reach, activity, engagement and sentiment are all worth examining.

Publishing 215

Publishing Questions Social Media Activities 215

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. PostBeyond.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. PostBeyond.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

JANUARY 29, 2024

Your online reputation management impacts more than just your marketing team. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. After all, you’ll likely need more space and resources to meet the needs of all your new and existing customers.

Reputation 118

Reputation Review Sentiment Software 118

Sprout Social

OCTOBER 22, 2018

In that case: build your case using the research, resources and references provided in this guide to show them just how far their voice on social can go toward building better relationships, and a better business. Listening and sentiment analysis are two great methods for “measuring” or evaluating reputation.

Reputation 73

Reputation Industry Aggregator Research 73

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Use these insights to influence other marketing efforts and areas of your business.

Software 98

Software Review Reputation How To 98

Sprout Social

SEPTEMBER 5, 2023

With the right optimizations and tools, you can maximize your brand’s social ROI and make best use of your time and resources. These tools translate to real-world time and resource savings that add up. Optimize your social media workflow Planning. Publishing. Monitoring. Listening.

Social Media 129

Social Media Social Media Management Team Collaboration 129

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators. It calculates aggregate Tweet counts for any keyword or phrase on Twitter across any time period. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 138

Analysis B2B Data Tools 138

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource.

Marketing 265

Marketing SEO Journal Engineering 265

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Hootsuite

APRIL 2, 2020

It saves time and makes it easy to compare aggregate results across networks. Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. You can also use Hootsuite Insights to conduct a market analysis. Brand sentiment.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

JUNE 20, 2019

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Competition. Think about it.

Analysis 103

Analysis Tools Compete Aggregator 103

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. And while these are all great resources, the most valuable insights are most often found directly within your social data. Sprout Social also has social listening and engagement features that make it a popular choice among marketers.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. Here we are in year, I don’t know, whatever, of social media and social media marketing, and it strikes me that that’s still a significant challenge. You derive that, Richard, by as you mentioned, looking at sentiment, right?

Airlines 115

Airlines Sentiment Hotels ROI 115

Socialmedia.biz

MARCH 23, 2016

Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak. In fact, a full 83% of all marketers say so. At a personal level, social media is one of the most notorious time-sucks of the modern world. Key Feature.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Social Media Marketing

AUGUST 20, 2019

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities. Content Aggregation - The Definition. But what are Content aggregators?

Aggregator 94

Aggregator Content UGC Curation 94

Convince & Convert

AUGUST 17, 2012

I actually heard David Meerman Scott echo similar sentiments a few months ago, and he told me in his consulting practice he never uses the words “social media” He refuses to actually utter the phrase because it actually doesn’t help with executive attention. Now there’s social. Who is building those conversations?

Radian6 113

Radian6 Training Communities Conversation 113

Buzz Marketing for Technology

JUNE 27, 2008

‘New York Times’ Enters Distance Learning Market , Sept. And why aren’t they all aggregated anyway? Good news is we have fixed this problem for the K-12 market with netTrekker d.i. Digital Resource Specialist Kenyon College. Post-Microsoft, Libraries Mull Digitization , May 30. Face Value , Feb.

Education 179

Education Research News Google 179

Laurel Papworth

JULY 23, 2010

The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities. The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. Resource management Andrew Hamilton, Department of Resource Management and Geography.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. So I thought I’d aggregate the attributes of Cyberbullying/CyberStalking amongst adults. There are some great resources here too at The Cyberbullying Resource Centre.

Case Study 104

Case Study Study Blogger Communities 104

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Learn more : Messenger Apps for Business: How to Use Chat for Marketing. Learn more : LinkedIn for Business: The Ultimate Marketing Guide.

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise.

Social Media 251

Social Media Klout Influencer Feed 251

Sprout Social

SEPTEMBER 19, 2023

The four stages of the marketing and sales funnel. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media. To do that, it’s essential to tap into marketing business intelligence. What is marketing business intelligence?

Marketing 124

Marketing ROI Data Campaign 124

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 205

Review Radian6 Guidelines Policies 205