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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. That’s when Aggregated Event Measurement comes into play. How they respond matters.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. View Views: Overall account video views.

Analytics 156
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Analytics 138
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Meta Shuts Down Facebook Podcasts

Jon Loomer

Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices.

Facebook 199
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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. Instagram Explore Video. It does appear, though, that the original version posted to my page (the “existing” post) includes aggregated metrics consisting of both paid and organic. Instagram Feed.

Facebook 167
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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. For every video project purchased, ensure there’s an embeddable web version for improved sharing. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Email me for a calendar).