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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. That’s when Aggregated Event Measurement comes into play. How they respond matters.

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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Before this was enforced, you could still pick an event that wasn’t configured, but you’d get a soft, yellow warning icon.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Experiment with Flickr and/or YouTube groups to build media for specific events. Turn your blog into a mobile blog site with Mofuse.

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71 Realtor Hashtags To Help You Shine On Social Media

Hootsuite

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Hashtags can be used to aggregate social media posts like tweets into categories. Hashtags can be used to aggregate social media posts like tweets into categories. What are realtor hashtags? Do your research.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Aggregate values: Total amount someone has spent.

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