Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 53

Template Templates Social Media RFP 53

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? Key Takeaways for Visual Content Marketing on Facebook. Our Hypothesis.

Research 164

Research Engagement Facebook Retail 164

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

Aggregator 110

Aggregator Content Syndication Journal 110

Social Media Strategies Summit

JUNE 3, 2022

The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Excel sheets make me sad.

Newsletter 219

Newsletter Project Aggregator Team 219

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions.

Research 83

Research Smart Phone Aggregator iPad 83

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The more data you can gather, too. The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Get more out of research .

Social Media 95

Social Media Focus Group Aggregator Research 95

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Welcome to the Era of Media Sprawl.

Strategy 178

Strategy B2B Marketing Research 178

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Data gleaned from listening, can even be used to help make larger business decisions. The Marketing Analyst.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. The challenge of marketing on Reddit. What the best way to approach marketing on Reddit, then?

Reddit 134

Reddit How To Marketing Banking 134

Ignite Social Media

APRIL 30, 2018

This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. On the flip side, 92% of marketers and 88% of influencers report using Instagram more often for campaigns. Snapchat Makes Updates.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

Reddit 65

Reddit Strategy Marketing Authentication 65

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. DataSift Who is Datasift?

Trends 156

Trends Marketing Education Training 156

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Diva Marketing : Thanks Joel!

Research 40

Research Smart Phone Aggregator iPad 40

Likeable

NOVEMBER 30, 2021

Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in. Step 3: Research Content Trends. Also look into the data the platforms provide to see what other brands your current fans/followers like. . Step 4: Research Competitors.

Social Media 83

Social Media Content How To Module 83

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

AUGUST 8, 2022

Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. The platform aggregates account data to identify top-performing content and opportunities to optimize. Tubics is a powerful YouTube SEO tool that goes beyond keyword research and ideation.

YouTube 107

YouTube Tools Analytics SEO 107

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Blogging / Content.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Spotify’s Data Storytelling. But one Instagram challenge that stood out was the #bathtubchallenge created by Bailey Stanworth — founder of the marketing agency Play Digital. . TIP: Research your challenge hashtag in advance!

Campaign 91

Campaign Social Media Brands Apparel 91

Buzz Marketing for Technology

JUNE 27, 2008

Computer Writing and Research Lab. Aggregations are bottom-up characterizations of large sets of information, enabled by â??applications applications that aggregate individual work practices in order to depict relations among the work of group membersâ?? Writing the learning organization: A framework for teaching and research.

Research 190

Research API Collaboration Project 190

Ignite Social Media

SEPTEMBER 13, 2016

And with that, so are the skill sets necessary for an effective social media marketing team. Even if you’re not specifically staffing for a customer service representative, it’s likely that your social media marketing team will have some level of interaction with some of your best consumers. Data Collection and Analysis.

Skills 60

Skills Team Social Media UGC 60

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. A: There are two answers here. So I welcome them. is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buffer Social

JULY 9, 2018

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help. Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. Great starting point. Not entirely.

Study 111

Study Social Media Overview Aggregator 111

Bill Hartzer

JANUARY 22, 2013

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. However, YoY click volume declined 6 percent. All results are based on U.S.

CPC 122

CPC Paid Search Retail Mobile 122

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. You’ll get the key data on Twitter’s Analytics dashboard.

Report 52

Report Social Media Metrics How To 52

ProBlogger

MAY 20, 2012

Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. The average teen sends 60 texts per day, up from 50 in 2009 ( Pew Research Center ). Speed up your research. They add scale.

Data 41

Data Content Sample Samples 41

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 162

Social Media Study Statistics Aggregator 162

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Sentiment data speaks volumes, quantifying how people feel about a business. Customer responsiveness . Brand sentiment.

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. For sales teams, it pays to be on social media—literally.

Tools 94

Tools Sentiment How To Team 94

Convince & Convert

FEBRUARY 9, 2011

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. And that’s the other part of this research that really shook me up. Attention Infidelity.

CoTweet 142

CoTweet CoTweet Aggregator Research 142