Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. Market Research content marketing native advertising new research research roi

Trending Sources

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

How to Use Social Media for Marketing Research

Unspoken

Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Common research plan steps include: 1.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. And we focus far more on data and surveys than we do on qualitative market research.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Here are ten keyword research tools that I’ve found to be good replacements for Google’s Keyword Tool.

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Keyword Research for Content Planning. Keyword research is more art than science.

What is Market Research?

Idaconcpts

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. There are two main types of market research: quantitative and qualitative. Qualitative Market Research.

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

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Fast Track Your Market Research – 4 Trendy Tactics

Harp Interactive

Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research.

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6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Become Predictive in Marketing Efforts.

10 Insightful Marketing Charts from 2015

Convince & Convert

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Marketing Spending Plans for 2015.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. 5 easy ways to use data and social insights to humanize your brand.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? SEO Research and Stats.

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

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Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. My shift into the field of marketing came from a sales & operations angle.

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. This makes it a very popular advertising option because social media marketers are spending more time creating images than any other type of content. .

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

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Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

We are offering you two tools that might come in hand in your quest of spotting market opportunities: Google Trends and BrandMentions. You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools.

Why Data Driven Content Fails Alone

Geoff Livingston

Have you read any recent content marketing articles? Largely trend pieces with statistics, they fail to help marketers grow and become better. To be clear, a marketer’s job is to connect with and compel people; usually, but not always, their customers.

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Open Research: A Framework for Social Analytics

www.web-strategist.com

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. data above). data above).

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. Terms like Facebook, Marketing, Forex and eBay are examples of this.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We used Taggs’ visual content marketing software to index 3,656 brand images published on Facebook since the start of the year. Key Takeaways for Visual Content Marketing on Facebook. The Research Methods Behind the Madness.

The Problem With Big Data (It's Not Me, It's You)

Twist Image

Big data. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. As they continue to speak, it becomes abundantly clearer that they probably don''t even know what big data is. That''s not big data. that''s more data. That''s just a lot more of the same data. big data.

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Why Data May Be Steering You Into the Rocks

Convince & Convert

Yes, big data is all the rage and incredibly powerful. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more.

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The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

My aim is to personally help him become one of the top marketers online, almost superhuman if you like, and give you the knowledge to do the same. I wanted to re-highlight three sources of research that everyone should be using to help you find keywords and phrases to be focusing on. #1

How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. To be clear, I have no illusions that analytics data is actually cheap or easy to capitalize on.

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4 Studies on the State of Influencer Marketing

Convince & Convert

I read influencer marketing blogs and newsletters every day. But I’m a sucker for posts containing facts, strategies backed up with data , and most of all… charts! Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach.

What New Data Tells Us About Blog Advertising

Convince & Convert

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. Here are the major takeaways from this new market data, complete with an infographic breakdown.

How to Use Research to Create Content That Works

Convince & Convert

Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research.

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. Key Takeaways from Surveying 4,000 Bloggers on Marketing.

How to Use Facebook Questions as Research Tool

Mindjumpers

However, the new tool can also be very effective, when wanting to do some research among your fans. Another advantage of this tool is that it gives the flexibility to add extra choices, which gives marketers an understanding of various possibilities.

The 7-Step, Data-Driven Way to Get More Traffic

Convince & Convert

So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Brian wraps up the skyscraper technique with outreach marketing.

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