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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Q: Which firehoses or APIs will Metavana be accessing during the initial launch?

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How to Use Twitter to Generate Writing Ideas

Kikolani

The authorities on any given topic (most likely the users with a high amount of followers) are going to be writing or at least sharing the latest articles and news on your topic. Keep in mind, I am not suggesting you rip off anyone else’s articles or ideas. So how do you find the experts in a niche on Twitter?

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. og:type” – The type of object, such as “article”. In today’s post, Facebook. Graph Search.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. PostBeyond.