Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 138

B2B Social Media Strategy LinkedIn 138

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 104

Social Media Survey Advertising Review 104

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. For instance you can read about Nike’s iPhone application “True City” or loyalty and reward programmes initiated by Topshop and Tasti D-Lite.

Social Media 207

Social Media Brands Foursquare Disqus 207

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media.

Influencer 98

Influencer Brands Collaboration Authentication 98

Direct Marketing Observations

NOVEMBER 20, 2013

That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. The problem with this effort is that it does not lead toward purchase and loyalty. I would say, it is impossible in today’s media cluttered environment, and consumers’ who tend to have ever shorter attention spans.

Loyalty 226

Loyalty B2B Metrics Curation 226

Socialized

FEBRUARY 2, 2021

Since the wrong way to backfire can be used via social media, you have to gain a clear understanding of the product of your organization before you start sharing. Consider the ideals of the business and how they’ve been incorporated into social media. Would you like to advertise a product? Final Words.

Twitter 130

Twitter Hashtag Social Networking Loyalty 130

Mindjumpers

JUNE 30, 2010

As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. The platform sort of resembles the ‘next generation’ of the traditional Intranet, however with a communication feature that is similar to popular social media networks.

Social Media 189

Social Media Collaboration Project Organization 189

Ignite Social Media

JANUARY 9, 2017

From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. As a helpful guide, the below graphic looks at the large categories of budget line items included in a well-rounded social media marketing mix. Step 1: Evaluate Previous Budget.

Social Media 60

Social Media Marketing Exercises Social Networking 60

Waxing UnLyrical

APRIL 4, 2019

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”.

Community building 197

Community building Communities Hubspot Guidelines 197

Twist Image

APRIL 19, 2013

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Visually SM

JANUARY 10, 2021

However, customer loyalty is stronger when someone supports a brand without incentives. Social media can help. Promoting brand advocates became even easier since most of them are on social media. Content published on social media is essential for companies. We are in the age of influencers, after all.

Company 130

Company Brands UGC Reputation 130

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Some loved it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Mindjumpers

JULY 23, 2010

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. By engaging in social media and the possibilities that are available through Web 2.0, By engaging in social media and the possibilities that are available through Web 2.0,

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

AUGUST 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? They came up with a good and fun idea that could go viral by using social media. This is understandable. Maybe you are a bit too pro company on this, but then again. It seems more like a quick PR gimmick.

CSR 249

CSR Meeting Social Media Energy 249

Bill Hartzer

FEBRUARY 10, 2014

Many online businesses understand the innate value in social media networking to increase their web traffic and ultimately their profit margins; yet, surprisingly, some do not or have not yet begun to tap into the benefits that social media affords when it comes to marketing and growing one’s online or drop shipping business.

Social Media 102

Social Media Strategy Loyalty Apple 102

Saying It Social

AUGUST 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Back by popular demand: The Basics of Social Media R.O.I. via The BrandBuilder Blog) Hope everyone who is currently running a social media marketing program or has someone doing it on their behalf watches this video!

ROI 128

ROI Social Media StumbleUpon Digg 128

Social Media Marketing

OCTOBER 10, 2017

More than likely that your main ways to get a client interested are traditional advertisement (radio, banners, and flyers) and marketing buzz. Yes, a marketing buzz + Facebook advertisement make wonders. For example, tell people living nearby about live actions through social networks in order to attract more potential customers.

Marketing 120

Marketing Loyalty Price Advertising 120

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 125

Brands ROI UGC Authentication 125

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

Industry 101

Industry Social Media Hashtag Instagram 101

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 101

Sentiment Analysis Patterns Price 101

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. The difficulty now is determining which channels customers are on. Gamification.

Content 253

Content UGC Community building Hotels 253

Socialized

JANUARY 23, 2021

You may also establish advertisements that contribute to clicks & promote useful pathways to Messenger. This smooth service will add to the loyalty of your client and conversions. This is much earlier than anticipated on traditional social media platforms for 1 hour of response.

Facebook 130

Facebook How To Issues Loyalty 130

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Why should brands carry out review analysis?

Review 125

Review Brands How To Analysis 125

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” Is Nissan building brand loyalty ? Listen Now. Tweetable Moments.

Loyalty 139

Loyalty Nielsen Social Media Case Study 139

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships.

Social Media 168

Social Media Marketing Small Business Cost 168

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower. What are the business benefits of NER?

Brands 84

Brands Sentiment Analysis Marketing 84

Pam Moore

DECEMBER 7, 2017

The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Template 167

Template Templates Trends Content 167

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 105

Questions Banking Insurance HootSuite 105

Convince & Convert

JUNE 24, 2011

Guest post by Bill Murtha, President and CEO of Roberts Communications, a leading independent advertising agency with offices in New York and Minnesota. Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer.

Social Media 157

Social Media Flickr Badge Groups 157

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204