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Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

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Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

Active Engagement – FROST does not rest on its laurels. Their Facebook and Twitter pages are a flurry of activity. You can follow any responses to this entry through the RSS 2.0 And when the doors opened, they drove so much business; they had to close on Monday to regroup. They are up to over 2500 followers and have made [.]

Examples 249
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. SMS, really? A few statistics….

SMS 187
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How to schedule Facebook posts: 3 Ways

Sprout Social

For example, if you’re running a limited-time offer, you could craft and schedule each Facebook post to build a sense of urgency throughout the month. Ensuring you get your content out when your audience is most active is key in reaching the most people. Tuesdays from 8 a.m. Wednesdays from 8 a.m.

Facebook 119
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Where Content Goes To Die

Twist Image

Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). From the article: " Motorola Mobility has released its ' Fourth Annual Media Engagement Barometer ,' containing some interesting statistics on TV and DVR usage. Never watched. hours for those without a DVR."

Nielsen 111