Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Email this to a friend?

Social Media 230

Social Media SM2 Energy Microblogging 230

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity. Are you selling product or services? Email this to a friend?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

ProBlogger

FEBRUARY 23, 2022

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site: Social Networking Sites – where the primary activity of the site is ‘connecting’ with others. Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon).

Social Media 26

Social Media Digg How To Social Bookmarking 26

Convince & Convert

AUGUST 9, 2011

For example, “Here is my review of the best restaurant in New York (link pointing to your business).” Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. An article submission site in the Digg vein. Very active with highly engaged users.

Hubpages 167

Hubpages Digg Foursquare Repository 167

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Share this on del.icio.us.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Facebook also overtook Google in page views just recently. Tweet This!

Facebook 260

Facebook Applications Yahoo Social Networking 260

yMarketingMatters

OCTOBER 4, 2013

Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. billion people using the site each month, 665 million active users each day, and generates up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay. Foursquare.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Webbiquity SMM

SEPTEMBER 13, 2010

You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Blogging is a social activity. A blog without contact information is like a lost pet with no ID tag. And you won’t need a visit from Victoria Stilwell.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities.

Social Media 220

Social Media Marketing Cost Guidelines 220

Idaconcpts

NOVEMBER 18, 2010

As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Meanwhile 4.2 Share this on Facebook. Tweet This!

Banking 137

Banking Mobile SMS Technorati 137

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B 198

B2B Social Media Marketing Survey 198

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Just like it’s not uncommon for someone to click the “Digg&# button on Digg without ever visiting the site.

Aggregator 151

Aggregator Content Digg Posterous 151

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Laurel Papworth

SEPTEMBER 21, 2010

Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. The Digg Situation. The new Digg looks, therefore, like a mix of Facebook, Twitter, and RSS. Strangers become friends.

Influencer 85

Influencer Digg Social Networking Communities 85

ProBlogger

AUGUST 25, 2021

For example, here’s one of the early ones— 7 Clone Shots. At the time, thise was widely linked to around the web and rose to the front pages of social bookmarking sites like Digg. These days I still use this same technique (in fact we’ve done these image collections many times ( here are just a few more examples ).

Social Bookmarking 45

Social Bookmarking Digg Flickr Sites 45

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Adam Sherk

JUNE 15, 2010

But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. News Sites on the New Digg: Who is Active, Who is Gaining Followers? There is of course much more to the social media universe than just The Bobbsey Twins. What do you think?

News 165

News Sites Twitter Digg 165

Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. You can jump to the end for the Takeaways ).

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Twist Image

JANUARY 8, 2011

Answers can be voted up and down (ala Digg ) and you have the ability to follow the individuals and topics that are of interest to you. Here's a great example: Someone asked: What do people at Twitter think of Facebook? Over the past little while, a new online platform has been gaining ground, momentum and attention. It's called Quora.

Questions 111

Questions Foursquare Digg Journal 111

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Sites 182

Sites News YouTube Press Release 182

Kikolani

FEBRUARY 18, 2013

Moms, on the other hand, aren’t hanging around Digg or Linkedin. This runs the risk of spreading you and your resources too thin to actively test any marketing strategy and it may wear you down as well. Be Active in the Community. Follow Your Target Market. Who are you selling to? They are over at Tumblr – are you?

Trends 142

Trends Social Media Tumblr Campaign 142

ProBlogger

AUGUST 25, 2021

For example, here’s one of the early ones— 7 Clone Shots. At the time, thise was widely linked to around the web and rose to the front pages of social bookmarking sites like Digg. These days I still use this same technique (in fact we’ve done these image collections many times ( here are just a few more examples ).

Social Bookmarking 37

Social Bookmarking Digg Flickr Sites 37

ProBlogger

AUGUST 25, 2021

For example, here’s one of the early ones— 7 Clone Shots. At the time, thise was widely linked to around the web and rose to the front pages of social bookmarking sites like Digg. These days I still use this same technique (in fact we’ve done these image collections many times ( here are just a few more examples ).

Social Bookmarking 37

Social Bookmarking Digg Flickr Sites 37

Social Media Marketing

OCTOBER 21, 2010

When a crisis is brewing, this means that your blog can become a central hub of all activity - one that you control - that can still be engaging and two-way in nature, should that be required. For a great set of examples, check out Mashable's 15 Excellent Corporate Blogs. "I Take it anyway." [sic]

Aggregator 166

Aggregator Disqus StumbleUpon Digg 166

Bill Hartzer

NOVEMBER 29, 2010

For example, if you have a local site that provides information on restaurants, hotels, and social activities in Dallas, then you want to make sure you have the proper structure to facilitate the placement of the relevant keywords. In this example, your decision is pretty straight forward. Share this on del.icio.us.

Engineering 130

Engineering Hotels Tips URL 130

ProBlogger

APRIL 20, 2022

Read to the bottom of this post for an example of how I used the same content three times in 18 months to generate 50,000 page views on one post. The web is a fairly rhythmic place and every year there are waves of activity across search engines and other websites that are quite predictable. Photo by Chris Lawton on Unsplash.

How To 33

How To Eventful Trends Engineering 33

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Tweet This!

Data 100

Data Vocus Radian6 StumbleUpon 100

Idaconcpts

SEPTEMBER 30, 2010

Facebook reports more than 400 million active users as of March 2010), flock to social media networks to chat, flirt, swap photos, and talk with each other, companies have the chance to tune into these conversations. As millions of people (e.g. However, website owners often forget that the medium is not the message. Share this on Facebook.

Issues 142

Issues Technorati StumbleUpon Digg 142

Kikolani

FEBRUARY 7, 2011

With more than 500 million active users on Facebook ignoring it as a platform has become the select privilege of the kind of people who live up mountains with a goat (and don’t have wi-fi). Inside the New Digg, Including New Auto Submit Feature. This is a guest post by Tom Parnell. And where are they holding this debate?

Influencer 161

Influencer Facebook How To StumbleUpon 161

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

JANUARY 25, 2008

and obviously more recently sites such as Digg. If you’re not actively engaged, the news won’t come at you. Digg: Newsworthy, Informational, and Funny Chris also mentions that he has used Digg as a news source. Twenty-two minutes after it hit the front page, it sat at 2099 Diggs. He was 28.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

ProBlogger

APRIL 20, 2022

Read to the bottom of this post for an example of how I used the same content three times in 18 months to generate 50,000 page views on one post. The web is a fairly rhythmic place and every year there are waves of activity across search engines and other websites that are quite predictable. Photo by Chris Lawton on Unsplash.

How To 26

How To Eventful Trends Engineering 26

Webbiquity SMM

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Related Post. 20+ Cool Social Media and Web Tools.

Tools 206

Tools Social Media Lithium Sysomos 206