10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. The 2016 blind pre-order campaign is an example of how Taco Bell sets itself apart.

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Use the Active Voice.

Trending Sources

Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

SocialTimes Facebook

Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. For example, to sell 1,000 products, you have to create almost 1,000 different ads to reach those products to different people.

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

For example, the boycott of products made with Tasmanian wood. government Law social media social networks activism Australia campaigns chalk TPP Losing our communication rights.

Google Activates Their First New gTLD Domain Name

Bill Hartzer

Google has activated their first New gTLD domain name, which is nic.google. For example, I did some New gTLD research that pitted some.COM domains with some new GTLDs. The post Google Activates Their First New gTLD Domain Name appeared first on Bill Hartzer.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Here are three tips to help you activate your top influencers.

The Importance of Local Activation on Social Media: India

Mindjumpers

The response was overwhelming, with fans of the film getting involved in the activity, giving Sonam Kapoor further exposure and the public the tools to promote the film. The Importance of Local Activation on Social Media: West Africa/Nigeria.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Here are some hands-on examples of questions and answers to ask yourself when analysing: Q - Why does one of our photo posts have an extremely high number of engaged users? These are some examples of how to think when analysing the data. Tweet.

Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

Bloggers also tend to be active on a plethora of channels since they. One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Happy Halloween!

One Activity You Should Do On Your Blog Every Day

ProBlogger

I want to suggest a simple activity that I think can be almost as important as creating new content for your blog. For example adding a good visual or a collage of images can make a post more shareable on Pinterest. One Activity You Should Do On Your Blog Every Day.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. TD Bank Invests in Google+ To Boost Search Results - example of a great Google+ campaign.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

Jay: One of the things that I see all the time, and you do as well I’m sure, now that many companies have come around to the belief that they should have a community, there isn’t a lot of community activation, or perhaps not as much as there should be.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide.

Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

Mobile devices also play a large part in loyalty programsyou can get discounts or free products for checking in on Facebook, for example. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging or offers relevant to their situation. You know the person seeing your ad is an active smartphone user, so if you are a hotel chain, for example, show ads promoting free mobile check-in or free WiFi. It’s no secret that digital advertising has gone mobile.

Pros and Cons of your Social Media Team Structure

Ignite Social Media

Just outsourcing a piece of the day-to-day activities can be more efficient for everyone involved. One of the best things about working at an agency is the variety of brands we get to work with on a daily basis.

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Should Your Brand Be Active on Memorial Day?

Ignite Social Media

For example, IHOP probably didn’t mean any harm, but saying thank you, apparently for a stack of pancakes, isn’t a great look. 3) Want to Promote Memorial Day Activities? The post Should Your Brand Be Active on Memorial Day?

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population! Yet in spite of these impressive numbers, Facebook is expecting much lower ad revenue growth over the next two quarters. The reason?

Non-Facebook Users to Start Seeing Audience Network-Powered Ads

SocialTimes Facebook

For example, we don’t permit ads that include sound unless you interact with them, and we prohibit deceptive ads and ads for unsafe products and services. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.

Facebook’s Latest Blunder and the Elephant in the Living Room

SocialTimes Facebook

Here is an example of a Cheerios shared media campaign. billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users.

Strategic Marketing of Managing Expectations

Unspoken

For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. “Happiness is in expectations management.”

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

For example, you can filter revenue trends based on a segment of people using older Android devices to decide whether you should continue supporting older devices. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

tapping on your phone screen—see the example above). Red Bull talks about activities that require energy, like intense sports, traveling, or exams. It’s hard to believe we’re already halfway through the year.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Image via CreativeMarket.com.

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A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. Take theSkimm , for example. While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96.

Is Your CEO on Facebook Live?

SocialTimes Facebook

The social network provided the following examples of business leaders who communicate via Facebook: Beth Comstock , GE. Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live.

Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). What are Americans really doing on their smartphones?

The Social CEO (or Lack of)

Ignite Social Media

To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. “The Social CEO” is a phrase you might have heard by now.

Engagement Is The New Real-Time

Mindjumpers

With close resemblance to active listening, real-time engagement allows the brand to become a part of the conversation rather than a continuous flow on a one-way street. Crew recently exhibited a good example of real-time engagement. This example emphasizes the essence of real-time.

The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

Through Mindjumpers Network, we see the first step in helping a brand activate locally as finding the perfect Local Community Manager. Similar Posts: Key Points for Local Market Activation on Social Media for International Brands.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. For example, we’ve improved blocking on Twitter, which can be an effective way to handle unwanted interaction.

The Murky Nature of Internet Vigilantes

Geoff Livingston

Here’s an example: In 2011 a Reddit community member spearheaded a campaign against an online scammer. I’m still rather proud of the response, CitizenGulf activism. I believe that civic activism is needed now more than ever. Image by Frank Tellez.

5 Brands to Learn from on Snapchat

Ignite Social Media

They actively send out Snapchat messages that require responses for exclusive coupons, contests, giveaways, and promotional codes. They’ve even used the platform to launch brand new content series, a great example being their Dos & Don’ts” of Home Improvement.

Little Known Way You Sabotage Your Own Social Media

Engaging Brand

If your social media activity or content marketing is not working for you, double check whether you are have become a needy friend inadvertently, ask yourself. Do you automate your social activity rather than use automation to allow you to connect personally?

Facebook Reorganizes Messenger

SocialTimes Facebook

The social network said in a Newsroom post that users’ most recent conversations will still appear at the top of their screens, but they will be joined by a Favorites section, an Active Now section and other information, including reminders about birthdays.

Non-Techie Guide to Social Media

Bare Feet Studios

ROI Examples for Nonprofits. Activism HowTo Social Media Speaking engage listen nonprofits presentation share social media. Here are links and handouts for two of my recent speaking opportunities.